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Organizational Governance

How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders

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An Early Adopter’s Guide to Sustainability: 5 Lessons Learned

Companies that challenge the idea of business-as-usual can set the pace of innovation for their peers despite the risk of failure. And you might just unlock a new way of doing business and see ripple effects for years to come. ... View More

Article
Brands People Love on Purpose, feat. Tony's Chocolonely

We spoke with Aidaly Sosa — Tony’s Head of Marketing, USA — about the culture that drives the brand’s purpose to make chocolate 100% exploitation free. ... View More

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Why ‘Authentic’ Has Been My Word of the Year Since 1983

For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose. ... View More

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A Unique Spin on Traditional Japanese Business Principles to Help Achieve the SDGs

Taneya Group’s founding principles are grounded in a concept called "sanpo yoshi" (“three-way satisfaction”), considered one of the roots of Japanese sustainability. ... View More

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Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good

Regardless of your company’s social purpose or your role within it, there are numerous, tangible ways to make your own job — and your life — more rewarding, while helping your organization be part of creating a better world. ... View More

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Meeting Stakeholder Demand for Non-Financial Value

The companies that take time to plan, implement and communicate their sustainability progress will be the best prepared to earn the most business value from this ongoing shift in stakeholder influence. ... View More

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Achieving Your Sustainability Goals Through a Human-Centered Approach

Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time. ... View More

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G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts

The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit. ... View More

Article
Making a Clean Break from Fossil Fuels

Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward. ... View More

Article
New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future

Insights shared throughout the week at SB’23 San Diego highlighted the organizational shifts occurring — and those still needed — to bring a resilient future to life. ... View More

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For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More

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Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need

At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual. ... View More

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2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback

The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions. ... View More

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Regenerating Local: Starting Small to Build Exponential Shared Value

This week at SB’23 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a regenerative future for all. Here, our opening-night keynotes highlight the ... View More

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Net-Zero Goals Have the Right Ambition, But Most Lack a Clear Path to Realization

According to Capgemini research, the CPG and retail industries exemplify some of the most common issues when it comes to turning net-zero goals into measurable action. ... View More

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Tides: Navigating Corporate Social Impact Through Turbulent Times

Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds. ... View More

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4 Ways to Accelerate Your Business Results on Purpose

In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand. ... View More

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Understand the Systemic Nature of the Challenge — and the Role of Your Business in the System

Leaders with an activist mindset look for new ways of working with and through others to mobilise change: showing up with a commitment to drive change systemwide, beyond the performance of their own business. ... View More

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Tom's of Maine Begins 2nd Annual Search for Next Generation of Climate-Justice Changemakers

The Tom's of Maine Incubator program was created to resource the next generation of leaders from underrepresented communities who are driving environmental solutions. ... View More

Article
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance

While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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