Have Sustainable Brands delivered right to your inbox.

Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

Advertisement
‘Net-Zero Emissions by 2050’ and ‘2°C’ Climate Targets: The Devil’s in the Details

‘Net-Zero Emissions by 2050’ and ‘2°C’ Climate Targets: The Devil’s in the Details

If you are truly looking for ways to maintain or establish your company as a leader in sustainability, and to minimize backlash from critical stakeholder groups, get thee to a 1.5°C science-based target as soon as you can.

Trending: AB InBev, Carlyle Ante Up on ESG Commitments

Cross-Posted from Finance & Investment. Two first-of-their-kind revolving credit facilities support Carlyle’s goal of 30% diverse board directors across its portfolio companies and progress toward four of AB InBev’s 2025 sustainability goals, respectively.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

Cross-Posted from The Next Economy. At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

For Those Still Wondering About the Business Case for Purpose …

Cross-Posted from Business Case. In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.

What Will Be Your Organization’s Authentic Purpose in 2021?

The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose.

Advertisement
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition

Cross-Posted from Finance & Investment. The $2M annual fund will aim to address gaps of food affordability and waste, as well as accessibility and acceptability, around the world. Dole is seeking strategic partners to help develop solutions.

Corporations Can Support BIPOC Communities by Putting Their Money to Work

Cross-Posted from Finance & Investment. It is critical to understand and address the intersectional links between access to affordable housing, education, job creation and improved public health; and we look forward to continuing our work with organizations that target their dollars towards these needs within the communities they seek to serve.

Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies

The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots.

B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook

More and more businesses are embracing the idea of stakeholder capitalism, but many are likely at a loss as to how to actually adapt their business models. B Lab’s new playbook is designed to help purpose-driven companies do just that.

Advertisement
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

Cross-Posted from Marketing and Comms. Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

Finally, a New Era for the Voluntary Carbon Market

Cross-Posted from The Next Economy. Thanks to some long-overdue digital transformations, carbon offsets can now be verified and issued on a near-real-time basis, software solutions handle costs and complexity, and accuracy is significantly enhanced. This is a win-win-win for project developers, carbon-offset buyers and the planet.

Introducing the Natural Next Step for Science-Based Targets

Cross-Posted from The Next Economy. Setting science-based targets for nature — as Seventh Generation and other leading companies are doing — can bolster climate targets while also helping to protect and restore water, oceans, land and biodiversity.

#WhoMadeMyClothes: Transparency Has Become a Fashion-Industry Imperative

Cross-Posted from Supply Chain. When it comes to one of the world’s most polluting and exploitative industries, more and more consumers are demanding transparency. We have the technology to deliver end-to-end transparency and to support the reinvention of the fashion industry.

Study: No Brand Is Immune to Cancel Culture, But Purpose Helps

Cross-Posted from Marketing and Comms. The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.

Advertisement
330+ Companies with Ambitious Science-Based Targets Exceeding Paris Emissions Goals

SBTi target-setters are ahead of schedule: Since setting targets, these companies are reducing annual emissions at a rate that exceeds the rate needed to limit warming to 1.5°C.

Trending: Welcome to the Age of Stakeholder Capitalism

Cross-Posted from Finance & Investment. Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

Apple, Starbucks Expand Efforts to Foster Racial Equity, Opportunity

If 2020 was the year major corporations pledged to do their part to help end systemic racism and inequities, 2021 will see whether many of them walk their talk. Here is how Apple and Starbucks are attempting to make good on their commitments …

PepsiCo Doubles Down on Climate Goals, Expands Farmer-Empowerment Efforts in Latin America

PepsiCo plans to more than double its science-based climate goal, aiming to achieve net-zero emissions by 2040; and expands efforts to create resilient supply chains in Latin America and the Caribbean, with a focus on female farmers.

What Does It Really Mean to Call ‘Society’ Your Stakeholder?

Cross-Posted from Leadership. For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.