Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies

Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies

Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems.

Humana Working to Address Social Determinants of Health

2018 CSR Report details how the company is working to inspire health and wellbeing for the people and communities that it serves.

Moving Targets: How to Set Truly Transformative Sustainability Goals

Reporting and goal-setting are inextricably linked, yet at opposite ends of the sustainability process. Rather than starting with past progress, sustainability leaders have realized that greater accomplishments start with a stronger and clearer vision of what the future should look like.

B Lab, UNGC Developing Tool to Help Businesses Chart Their SDG Progress

The SDGs touch on issues that require companies to rethink their approaches to value generation. So, B Lab is developing a tool to help companies chart their next decade of progress on the SDGs.

Why Aren’t Companies Making Faster Progress on Sustainability?

Whether you're unsure how to find the right path, think you've done enough, or are just need help to go further — it’s become clear to us that sustainability executives and their C-Suite colleagues need more assistance with understanding and connecting all the dots.

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Luke’s Lobster Grows Impact, Revenue by Working With Fellow B Corps

“B Corp acts as a filter. You’re much more likely to get quality and follow-through in a long-lasting way from a B Corp.”

Net Zero in Practice: How Brands Can Turn Targets Into Action

The scope and scale of the challenge presented by climate change is dawning on consumers, putting mounting pressure on brands to act in their wider interests — and fast. Going net zero offers a real solution, but how do businesses get there?

Trending: World Water Day Illustrates Flow, Ebb of Corporate Progress

This year, WWD is typically awash in announcements of commitments and advancements in preserving our most precious resource, but new CDP data on the subject feels like a wet blanket.

No More Band-Aids: We Need a Radical New Plan, Report Warns

Rising nationalism and global migration among seven trends impacting future of sustainability, according to a new report from Forum for the Future.

How VSP Global Drives Growth, Impact Through Purpose

The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations.

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3 Big Questions Shaping the Future of Sustainable Business in 2019

This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life.

SB Nordic: Actions Speak Louder Than Words

So, what do a slave-free chocolate brand, an activist bank and a blindfolded panel of diversity experts have in common?

How Your Company Can Tackle Toxics in 2019

Brands should take note of a new retail sustainability trend that responds to growing consumer demand for healthier products and full ingredient disclosure.

Building the Next Generation of Sustainable Fashion Leaders

There is a clear opportunity to transition to a more conscious approach to fashion, and up-and-coming designers have great potential to help influence this shift.

3 Top Sustainability Issues in 2019 and How to Address Them

Once seen as a ‘nice to have’ for businesses, sustainability has become a vital component of many global organisations’ social and economic strategies.

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2018 Millennial Manifesto Poses Provocative Challenge to Sustainable Brands

To bring companies closer to young people and to enable this proximity to drive enhanced brand innovation capacity — in essence, this is the ambition of the Millennials Lab, created in the Rio 2015 edition of Sustainable Brands, and which is now preparing to scale up, reaching other states in Brazil in 2019.

Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

Hurricane Michael Highlighted Growing Range of Corporate Responses to Natural Disasters

Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are reacting to disasters. Unfortunately, we’re already revisiting the topic with a snapshot of how companies reacted to Michael, and why it’s increasingly critical for any company to have a disaster response strategy in place.

REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee

Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several prominent Washington-based businesses including REI, Expedia, Microsoft and Northwest Energy, and over 100 businesses in total.

New Tool Helps Companies Determine If, How to Engage on Divisive Issues

In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of

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