Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Timberland to Plant 50 Million Trees Over Next 5 Years

Timberland to Plant 50 Million Trees Over Next 5 Years

The company’s “Nature Needs Heroes” campaign aims to empower global community to be champions for the planet; since 2001, the brand has planted more than 10 million trees worldwide.

As Amazon Burns, VF Corp Says No to Brazilian Leather

As fires continue to ravage parts of the Amazon, the apparel giant says no more leather from Brazil until “we have the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”

What the CEO ‘Purpose of Business’ Declaration Is — and What It Isn’t

181 CEOs have signed on to broader purpose — skepticism is warranted, but this is potentially a BFD. Now, let’s see if these companies deliver, and help them when they do — and challenge them when they don’t.

Coca-Cola, PepsiCo Leave Pro-Plastics Lobbying Association

As more and more companies are transitioning away from single-use plastics and actively seeking more sustainable alternatives, The Coca-Cola Company and PepsiCo have announced their exit from the Plastics Industry Association.

Raising the Purpose Banner (Again) Is Only the Start

It is progress when communications and CSR teams unite under the purpose banner. But it is critical that executive teams and their Boards hot-wire purpose into the core of their business strategy.

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Football as a Force for Good? Meet the Forest Green Rovers

The Rovers are proving that the popularity of sport, even at lower levels, offers a unique opportunity to spread key sustainability messages to the masses.

The Balancing Act of CSR: Meeting Community and Stakeholder Expectations

While some proponents of CSR would like to believe that all CSR efforts can be beneficial in some way, the facts indicate otherwise. CSR is not black and white, and not all CSR proposals are created equal.

How Brands Can Better Employ Empathy During Pride

Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.

Why B Corp Certification Was Non-Negotiable for Our Brand

Our company’s story is still a young one, and it is ever changing as we continue to grow, but we knew early on that our startup would need to become a Certified B Corp along the way.

Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies

Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems.

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Humana Working to Address Social Determinants of Health

2018 CSR Report details how the company is working to inspire health and wellbeing for the people and communities that it serves.

Moving Targets: How to Set Truly Transformative Sustainability Goals

Reporting and goal-setting are inextricably linked, yet at opposite ends of the sustainability process. Rather than starting with past progress, sustainability leaders have realized that greater accomplishments start with a stronger and clearer vision of what the future should look like.

B Lab, UNGC Developing Tool to Help Businesses Chart Their SDG Progress

The SDGs touch on issues that require companies to rethink their approaches to value generation. So, B Lab is developing a tool to help companies chart their next decade of progress on the SDGs.

Why Aren’t Companies Making Faster Progress on Sustainability?

Whether you're unsure how to find the right path, think you've done enough, or are just need help to go further — it’s become clear to us that sustainability executives and their C-Suite colleagues need more assistance with understanding and connecting all the dots.

Net Zero in Practice: How Brands Can Turn Targets Into Action

The scope and scale of the challenge presented by climate change is dawning on consumers, putting mounting pressure on brands to act in their wider interests — and fast. Going net zero offers a real solution, but how do businesses get there?

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Trending: World Water Day Illustrates Flow, Ebb of Corporate Progress

This year, WWD is typically awash in announcements of commitments and advancements in preserving our most precious resource, but new CDP data on the subject feels like a wet blanket.

No More Band-Aids: We Need a Radical New Plan, Report Warns

Rising nationalism and global migration among seven trends impacting future of sustainability, according to a new report from Forum for the Future.

How VSP Global Drives Growth, Impact Through Purpose

The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations.

3 Big Questions Shaping the Future of Sustainable Business in 2019

This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life.

SB Nordic: Actions Speak Louder Than Words

So, what do a slave-free chocolate brand, an activist bank and a blindfolded panel of diversity experts have in common?

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