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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

Article
This Is No Time for a 'Sustainability Recession'

Even with the headwinds to come, there will likely be a renewed focus by companies invested in curbing their climate impacts to ensure their long-term competitiveness and resilience. Perhaps now is the time for your company to move a step ahead of co... View More

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Sustainability in the Divided States: Depolarization Is the First Order of Business

For a field built around the long-term view, it’s up to us to do the uncomfortable work and reach across party lines. If we don’t make addressing polarization a priority, will the rest of our work be worth it? ... View More

Article
Startups, Consumers Helping Brands Make Business ‘Future Positive’

In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies. ... View More

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Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy

Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More

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Industry Players Convene on Solutions for Decarbonizing Business Travel

This week at Climate Week NYC, several conversations centered around reducing the sustainability impacts of something affecting nearly every attendee: Business travel. ... View More

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Unilever Refreshing Fragrance Formulas with Upcycled Flowers

The consumer-goods giant is working with the University of Nottingham to develop sustainable fragrances from waste plants, in a bid to reduce emissions and reliance on petrochemical ingredients. ... View More

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Report: Reverse Logistics Integral to Accelerating Circular Fashion

Current, fragmented approaches to fashion circularity are failing to achieve commercial viability and scale. Deeper collaboration with logistics partners can streamline operations and aid compliance with tightening regulatory requirements. ... View More

Article
Bridgestone Partners to Create Closed-Loop Ecosystem for Tires

The collaboration will see end-of-life tires transformed through pyrolysis into elastomers, which Bridgestone can then use to produce new tires. ... View More

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Unilever Partners to Scale Circular Packaging Solutions in Global South

In partnership with EY and USAID, the CIRCLE Alliance collaborative model of enterprise acceleration will help scale new and existing solutions for packaging circularity in areas where plastic pollution is especially severe. ... View More

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Ancient Olive Trees Key to Protecting Region’s Ecology and Economy

Climate change requires rethinking agricultural practices; and a collaboration between Certified Origins and one of Catalonia, Spain’s oldest environmental NGOs is a model for enhancing conservation efforts and sustainable practices in the olive oi... View More

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Clif Outdoor Play Initiative Aims to Increase Access to Nature-Based Play Spaces

Clif's Zbar brand is working with the nonprofit KABOOM! to create modern, outdoor play spaces and increasing the organization's capacity to influence and build a more sustainable playground industry. ... View More

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Sustainable Brands Launches the SB Go Circular Collaborative: Driving Circular Economy Transformation

SB proudly announces the launch of the SB Go Circular Collaborative, a pioneering initiative aimed at inspiring and enabling the transition to a circular economy. This collaborative working group seeks to drive brand-led activations and sustainable c... View More

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Report: High Seas Treaty Offers Historic Opportunity for Climate Adaptation

In a new paper, scientists detail how the soon-to-be-ratified Treaty can help protect marine species as climate change continues to warm the oceans. ... View More

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Fashion Giants Join Forces to Share Cost of Supply Chain Decarbonization

The Future Supplier Initiative’s collective-financing model aims to address the main barriers preventing many textile factories from reducing resource consumption or implementing renewable-energy solutions. ... View More

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€30M & $50M Funds, Biodiversity Metrics Drive Continued Growth of Regenerative Ag

A €30M portfolio in Europe and a $50M fund in the US put much-needed capital behind cultivating regenerative-ag value chains, while a partnership with NatureMetrics supports Unilever's work to make farming its ingredients climate resilient. ... View More

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Strength in Numbers: Accelerating Sustainability Through Sector Collaboration

Often fearful of transitioning toward sustainability on their own, businesses find safety in numbers when working together. And one place to find these numbers is in industry, trade and professional groups or associations. ... View More

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How USAID Supports the Private Sector’s Sustainability Efforts

We spoke with Keith Dokho, USAID’s Private Sector Engagement Secretariat Lead, about how the organization is shifting to support the private sector’s environmental and social progress. ... View More

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Case Study: Collaborating to Cultivate Regenerative Practices Throughout the Value Chain

Bayer and Perdue have joined forces to drive regenerative-ag practices throughout the value chain to cut emissions, reduce environmental impact and improve soil health at scale. We caught up with them to learn more. ... View More

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Powering Circular Product Design: The Eastman and Stanley Black & Decker Journey

Whatever your product category — including those in which recycled content or recyclable products are rare — circular design can help your brand delight consumers and meet sustainability goals. ... View More

Article
Cultivating Relationships, Understanding Around Food’s Place in Nature

A unique partnership between a Japanese pizza chef and a CEO dedicated to regional revitalization created a ‘cook’s sanctuary,’ where cooks and the public can connect and learn about the importance of food sustainability. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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