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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

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Fashion for Good, adidas, Inditex, Target, Zalando Launch Circular Footwear Pilot

Fashion for Good and its four brand partners have joined forces with footwear-recycling innovator FastFeetGrinded to support the scaling of recycled content in footwear. ... View More

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Woodford Reserve Pilot Aimed at Bringing Rye, and Regenerative Practices, Closer to Home

The bourbon producer is partnering with the University of Kentucky and a local trade group to find an economically and environmentally viable strain to support one of its key ingredient needs. ... View More

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Visa's Recommerce Behavioral Insights Lab Aims to Make Circular Shopping Behaviors the Norm

Visa is partnering with COS, the Ellen MacArthur Foundation and more to address the barriers that stop consumers from embracing a circular economy. ... View More

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How General Mills Is Collaborating to Scale a Resilient Ag Revolution

The global foodmaker has joined forces with Regrow Ag to cultivate resilience throughout its agricultural supply chain — and encourages other food companies to follow suit. ... View More

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REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces

The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home. ... View More

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10K Farmers, 18 Countries, 8 Commodities & 4 Ways to Co-Create an Equitable, Sustainable Food System

For all the time and money spent examining challenges in global agriculture, little is spent understanding farmers’ perspectives. The Small Farmer Atlas is a starting point for companies and policymakers to center the perspectives of small-scale fa... View More

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NextWave Focuses on Inclusive, Equitable Strategies to Turn Plastic Pollution Into a Resource

The cross-industry collaborative has reached 80% of its goal of diverting 25K MT of ocean-bound plastic by 2025. Now, it is working to ensure that the plastic is sourced with high ethical standards. ... View More

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50+ CEOs Join Aviation Industry Initiative to Transform Airports into Clean-Energy Hubs

The World Economic Forum’s Airports of Tomorrow initiative seeks to address the energy, infrastructure and financing needs of the transition to a net-zero aviation industry by 2050. ... View More

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‘Doing the Doable’: How Alight Helps 4M Displaced People a Year & How Businesses Can Become Allies

Alight CEO Jocelyn Wyatt shares how the NGO works to give the world’s displaced people a voice — and how businesses can catapult this movement of helping restore their security, dignity and opportunity. ... View More

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Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather

The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier. ... View More

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Home-Improvement Retailers Across the World Come Together to Address Scope 3 Emissions

The EDRA/GHIN Scope 3 taskforce will agree on consistent methodologies in how carbon data is treated through the supply chain and share best practices in both reporting and accelerating the industry’s progress in reducing Scope 3. ... View More

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Draft Treaty on Ending Plastics Pollution Inches Forward After Paris Negotiations

Despite procedural hiccups and ongoing debates on key issues, a first draft of a treaty will be ready for the next INC meeting in Nairobi later this year. ... View More

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PepsiCo, UEFA Launch Circular Pilots During Champions League Finals

Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events. ... View More

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Deloitte, Salesforce, World Economic Forum Launch Yes San Francisco, Urban Sustainability Challenge

The first location-based UpLink Challenge seeks solutions that will further position San Francisco as a model for resilient and inclusive cities of the future. ... View More

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New Guidance Helps Every Company Function Be a Net-Zero Hero

While sustainability professionals may lead in setting net-zero targets and driving climate-action plans, it takes collaboration across every business function to enable the transformation needed to achieve net zero. ... View More

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Finding Potential in Peers: The Importance of Pre-Competitive Partnerships

Industry leaders are forming pre-competitive pacts and deals to build ecosystems that support a circular economy or a net-zero roadmap. Here are three areas where pre-competitive partnerships can deliver material impact. ... View More

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Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value

Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts. ... View More

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Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good

Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. ... View More

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Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change

Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all. ... View More

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Sustainable Hospitality Alliance Unveils Five-Year, Net-Positive Industry Strategy

The Alliance’s vision for net-positive hospitality includes standardizing sustainability metrics across the industry and a shared vision for giving back to destination communities more than it takes. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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