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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

Article
Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear

The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways. ... View More

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Kraft Heinz Not Company Out to Upend Industry with AI-Driven, Plant-Based Food Innovation

In partnering with NotCo, Kraft Heinz aims to leverage its manufacturing and commercial capabilities, with the scale of some of its beloved global food brands, to reshape the food landscape and set a new standard for plant-based innovation. ... View More

Article
US Dairy Industry Quietly Leads the Way Toward Sustainability

I reached out to some friends in the industry to gather perspectives about dairy’s sustainability journey — and more importantly, the lessons we have collectively learned. The hope is that others can look to dairy’s example and shorten their ow... View More

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To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. ... View More

Article
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social ent... View More

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Salesforce, JetBlue Accelerate Shared Journey Toward Sustainable Air Travel

Salesforce has joined JetBlue’s Sustainable Travel Partners program to accelerate sustainability of employee business travel; while JetBlue becomes the first airline to leverage Salesforce Net Zero Cloud to track emissions. ... View More

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14 Innovators Win Grants for Solutions Aimed at Sustainably ‘Seeding the Future’

The startups and NGOs have won the inaugural Seeding the Future Global Food System Challenge, from the Institute of Food Technologists, aimed at scaling innovations that will help transform the food system. ... View More

Article
Driscoll’s Working to Scale Circular Plastics Economy, from Field to Clamshell

Driscoll’s leads the produce industry in increasing the circularity of packaging and landfill diversion of agricultural plastics. It’s the first berry company to make public commitments and inject serious funding into innovation — with a goal t... View More

Article
Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation

It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water ... View More

Article
Unique Public-Private Partnership Ensures Climate-Proof Future for Sake Production

Companies and industries are being forced to innovate to ensure success in a climate-changed future. One win-win partnership epitomizes the ingenuity of a legendary, highly particular sake brewery and a city government seeking to leverage local chara... View More

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How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth

Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More

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Music Industry Heavyweights Pledge Collaborative, Coordinated Climate Action

The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives. ... View More

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Natural Resources: Brands Partnering with Indigenous Communities on Forest Conservation

Consumer goods brands and retailers aiming to diminish their climate impacts or even become forest positive can find cost-effective solutions to protect forests when they partner with indigenous communities on the ground. ... View More

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Calling On All ‘Bad Actors’ to Join the Climate Change Fight

Those of us committed to combatting climate change have no patience for companies that are ‘part of the problem’; but we should embrace anyone that is truly committed to being part of the solution. We’re all on the same team — and we will sta... View More

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Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns

In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration... View More

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Composting Consortium Aims to Advance Recovery of Compostable Packaging, Food Scraps

The new Consortium — which includes Closed Loop Partners, PepsiCo, the NextGen Consortium, the US Plastics Pact and other value chain players — aims to pilot industry-wide solutions and map tech and infrastructure investment to advance the circul... View More

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Radical Hospitality: Inside a Cross-Sector Collaboration Delivering Life-Changing Impact

Mobile shower pioneer LavaMaeˣ and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity. ... View More

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How Companies Are Joining Forces, Closing Loops, Optimizing Outputs in Complex Supply Chains

At SB’21 San Diego, innovators in the agriculture, electronics, food and plastics industries shared lessons learned from a variety of initiatives aimed at closing loops and optimizing value chains for a circular, regenerative future. ... View More

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70% of Sustainability Experts Doubt Our Ability to Pull Together on Climate Action

In a new report, experts surveyed say all sectors must play a role in achieving Paris Agreement goals. But, they also believe that public pressure is essential for an adequate response to humanity’s “Code Red” — that a lack of public understa... View More

Article
Co-Creating Breakthrough Solutions for the Future We Want

To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions? ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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