Latest News
Monitoring Media: Reining in the Broader Impacts of Brand Communications
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. Read More...
Yes, It’s Complex – but a Circular Economy Is Achievable
We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward. Read More...
How to take Scope 3 Emissions from Data to Action
For Scope 3 to be monitored successfully, Scope 1 and 2 emissions reporting must be mandated across all businesses and suppliers, no matter their size. Read More...
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive future. Read More...
First US Nature-Based Carbon Credit Auction Coming in 2025
The American Forest Foundation Carbon Auction will offer companies a transparent and streamlined way to secure high-quality carbon credits while supporting rural communities and family forest owners. Read More...
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. Read More...
ACI Working to Clean Up Cleaning with Sustainable Feedstocks Initiative
We spoke with American Cleaning Institute president & CEO Melissa Hockstad about its collaborative work to improve value chains for chemical feedstocks for everyday products. Read More...
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. Read More...
2 Truths and a Lie About Corporate Sustainability
The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. Read More...
New Framework Designed to Embed Climate Resilience Into Urban Areas
Neighbourhood Futures sets out five complementary capacities to help generate tailored, scalable strategies for climate resilience and health equity in cities. Read More...
Meet the ‘Angel’ Helping Hollywood End Its Wasteful Ways
Earth Angel helps productions of all sizes reduce their footprint through education, resource management and carbon tracking — with the goal of harnessing the cultural influence of the entertainment industry to scale these efforts. Read More...
Ecolabels Ensure Chemical Sustainability in Beauty, Household Products
63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers. Read More...
Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors
It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right? Read More...
The Frugal Economy, Part 4: Regenerating People, Places and the Planet
To effectively address the urgent human, socioeconomic and environmental challenges of our era, businesses can’t just focus on sustainability — they must evolve into regenerative businesses that positively impact society and the planet. Read More...
Bioengineering, Biomimicry Spawn Novel Solutions to Marine Plastic Pollution
Ingenuity from UK and US universities has led to the development of next-generation solutions to eliminating plastic waste — particularly, in tricky marine environments. Read More...
Businesses Weren’t Ready for the 2024 Hurricane Season
Ignoring the reality of climate change is no longer an option; the resilience and sustainability of business now heavily depends on companies’ ability to address and manage their climate exposure. Read More...
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundation for making a larger impact. Read More...
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. Read More...
Companies Must Go Beyond ‘Carbon Tunnel Vision’ Ahead of COP16
Later this month, the world’s policymakers, environmentalists and business leaders will be in Cali, Colombia for the latest UN biodiversity conference — and companies are being urged to broaden their sustainability horizons. Read More...
Campaign Reminds Companies to Include ‘Mother Nature in the Boardroom’
The moving short film, featuring Dr. Jane Goodall as the voice of Mother Nature, highlights the urgent need for decision-makers to keep the planet at the heart of economic discussions. Read More...
