Latest News
When Employees Embrace Sustainability, Game-Changing Ideas Happen
OUR HEALTHY LIVES MISSION - When cross-functional leads from the Nicorette® brand worked together to create innovative solutions and savings for the company, the business gained valuable insight on the necessity of inter-departmental collaboration for sustainability.
The Business of Sport Starts to Find Purpose
ORGANIZATIONAL CHANGE - In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
WALKING THE TALK - Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
WALKING THE TALK - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
Lessons from a Very Difficult Year
THE NEXT ECONOMY - Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances.
3 Ways Farmers Can Use Tech for Bigger Yields, Greater Sustainability
PRODUCT, SERVICE & DESIGN INNOVATION - With technologies such as these coming to market all the time, farmers now have the option to grow more profitable, high-quality crops with more efficient input use — supporting their business, as well as the environment.
What’s Your Organization’s Carbon Budget?
THE NEXT ECONOMY - The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operations.
Clorox Signs “America Is All In” Statement in Support of Action on Climate Change
PRESS RELEASE - Clorox Signs “America Is All In” Statement in Support of Action on Climate Change
Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums
SUPPLY CHAIN - Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos.
Tearfil Chooses Dupont™ Sorona® Fiber For Sustainable And High-Performing Staple Yarn
PRESS RELEASE - DuPont™ Sorona® and the Portuguese spinning mill Tearfil today announced a collaboration to develop sustainable and high-performing staple yarns for the apparel industry.
Governance in the New Decade: The Rise and Rise of Boardroom ESG
LEADERSHIP - ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations.
New Farm Powered Strategic Alliance Highlights Circular Solution to Food Waste, GHG Reduction
CLEANTECH - Unilever, Starbucks and Dairy Farmers of America have joined the historic alliance, which calls on the food industry to embrace the simple, circular relationship between food waste and its potential to reduce greenhouse gases.
Gildan Included in Leadership Band on CDP's 2020 Climate Change Report
PRESS RELEASE - Gildan is pleased to announce that the Company has been included as a top performer on CDP’s 2020 Climate Change Report.
A Sustainable Future for Tourism Requires Kicking the Bucket (List)
BEHAVIOR CHANGE - Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list.
Danone's Two Good Yogurt Addresses Food Waste with New Product Utilizing Verified Rescued Produce
PRESS RELEASE - Two Good 'Good Save' Yogurt is the First of its Kind in the Dairy Industry, Made Using 100% Verified RescuedTM Meyer Lemons to Enable Consumers to Help Solve Farm-Level Food Waste in the U.S.
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
ORGANIZATIONAL CHANGE - Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...
News Sphera Launches New Cloud Solution to Simplify Emissions Management and Compliance
PRESS RELEASE - SpheraCloud Environmental Accounting helps companies evolve from compliance to performance by establishing an auditable record for emissions management and delivering the insights that help benchmark and optimize asset performance
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
PRODUCT, SERVICE & DESIGN INNOVATION - Kao’s new ESG strategy is centered on "kirei" (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.
Getting Creative to Create Organizational Change
ORGANIZATIONAL CHANGE - In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable.
Companies Worth $15T Named to CDP's 2020 ‘A List’ of Environmental Leaders
PRESS RELEASE - Over 300 companies have today been named on this year’s A List by environmental non-profit CDP. This is a major increase on last year, despite the unprecedented challenges posed by COVID-19.
