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Climate Action Through Biomimicry: Innovation for the SDGs

PRODUCT, SERVICE & DESIGN INNOVATION - The tagline for this year’s Biomimicry Global Design Challenge, “Design° for People + Planet,” asks participants to look at what degree of change they will make for a particular SDG, using nature as their mentor.

Midwestern Airport Uses ‘Green’ Products to Address Common Airfield Challenges

CHEMISTRY, MATERIALS & PACKAGING - Following positive results from a trial run, Cincinnati/Northern Kentucky Int'l Airport is planning to continue using Nachurs' Alpine RF-14F® deicer for the 2019/2020 winter.

Uniting to Drive Change: The Cleaning Industry Bands Together for a Sustainable Future

CHEMISTRY, MATERIALS & PACKAGING - We know, of course, that no matter how many bold ambitions a company has, it cannot change the world alone. But through collaborative effort, the impact companies can make is multiplied, often many times over.

Al Iannuzzi shares how sustainability drives value for The Estée Lauder Companies and how he almost became a forest ranger

MEMBER SPOTLIGHT - We recently spoke with Al Iannuzzi, Vice President, Sustainability at The Estée Lauder Companies, about how he made the transition from potential forest ranger to leading sustainability strategy at a prestige beauty company.

Attention, Businesses: Don’t Let Your Trade Associations Undermine You on Climate Action

WALKING THE TALK - We know that companies have many issues to juggle and that representation on one issue can outweigh misrepresentation on another. However, on climate, we don’t have time to waste.

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Tackling the Social Barriers to Good Health

WALKING THE TALK - Abbott’s new Future Well Communities program works to fight diabetes by partnering with local stakeholders to address the social determinants of health.

And then there were 10 …

THE NEXT ECONOMY - In the case of the climate crisis, we’re not facing one tipping point, but two. The hard part: These two tipping points would tilt us in opposite directions! But our current situation doesn’t mean it’s game over — it means it’s game on.

3 Ways We’ll Change the Game in 2020

COLLABORATION - Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come.

Walking the Talk: How Companies Are Delivering on the Promise of Social Impact

COLLABORATION - The metrics used by consumers, employees and investors to measure a company’s success are changing quickly, so the most forward-looking businesses are focused on implementing solutions that benefit people, society and the planet more-broadly — while bolstering their bottom line, too.

Shaw Carpet Tile Manufacturing & Recycling Facility Achieves LEED Certification

PRESS RELEASE - Shaw Industries Group, Inc. (Shaw) has achieved the USGBC’s LEED Silver designation for its carpet tile manufacturing and recycling facility in Adairsville, Ga. (known as T1).

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Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

MARKETING AND COMMS - Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.

Empowering Customers While Building Better Business, a Thriving Future for All

THE NEXT ECONOMY - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.

COP25: Business Persists While Governments Fail

LEADERSHIP - While the countries represented at COP25 failed to make significant strides in the fight against climate change, the business community continued to show leadership.

Collaboration: A Catalyst for Cutting-Edge Change

PRODUCT, SERVICE & DESIGN INNOVATION - It takes a village of visionaries and specialists to galvanize innovative ideas and bring them to fruition. In a recent webinar, Shaw examined a case study in organizations coming together to take a “people-centric approach to sustainability.”

Building, Heal Thyself: Welcome to the Era of Truly Smart Buildings

CLEANTECH - Smart building features once seemed like nice-to-haves, but they’re rapidly becoming need-to-haves. Facilities that are at a competitive disadvantage are not going to catch up by making operators smarter. The operators are already smart, and they don’t have time to deal with dumb buildings.

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Q&A: thinkPARALLAX Demystifies Effective ESG Communication

MARKETING AND COMMS - thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact.

What 1,000 CEOs Really Think About Climate Change and Inequality

LEADERSHIP - To buy into a new vision of business, CEOs need to connect to it as people and write it into their own personal narrative of how their work fits into the world. They need to ask: What’s my legacy?

Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up

BEHAVIOR CHANGE - The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts.

Better Resource Management Is the Key to Achieving All SDGs

WASTE NOT - Whether the eradication of poverty, or the support of climate positivity, all of the SDGs are about creating a balance of resource flows. Responsible production and consumption are essential to this — and achievable through connection, community and a bit of creativity.

The 5 Purpose Trends Set to Lead the Way in 2020

THE NEXT ECONOMY - Ben Hayman — Managing Partner at Given London — predicts the biggest brand purpose trends in the year ahead. For brands getting it right in 2020, purpose will be viewed as a comprehensive and systemic approach to change, rather than simply a marketing platform.

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