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Marketing & Communications
Meet ‘Zuzu,’ on a Hero’s Journey to Improve Plastics Recycling
Meet ‘Zuzu,’ on a Hero’s Journey to Improve Plastics Recycling
Published on March 4, 2025
About a 4 minute read

New advocacy campaign from SC Johnson features an intrepid hermit crab, calls for collective action and urges greater business responsibility in reining in plastic pollution. Read More...

Collaboration & Co-Creation
New Drawdown Initiative Targets Solutions for Our Interrelated Challenges
New Drawdown Initiative Targets Solutions for Our Interrelated Challenges
Published on March 3, 2025
About a 4 minute read

Drawdown Nexus aims to address our Gordian knot by fostering solutions that simultaneously advance sustainable development, protect biodiversity and mitigate climate change. Read More...

Consumer Behavior Change
4 Keys to Engaging​ Guests on Traveling More Sustainably
4 Keys to Engaging​ Guests on Traveling More Sustainably
Published on February 28, 2025
About a 6 minute read

New report from Accor and Booking.com sets out challenges hospitality providers face when communicating with guests around sustainability and identifies four key ways to positively influence guest behavior. Read More...

Circular EconomyCollaboration & Co-CreationMaterials & Packaging
First Citywide Reusable Cup Project Shows Viability of Reuse at Scale
First Citywide Reusable Cup Project Shows Viability of Reuse at Scale
Published on February 26, 2025
About a 3 minute read

In three months, the first citywide program in the US to offer a free reuse-and-return system for to-go cups produced environmental benefits when compared with a single-use alternative. Read More...

Collaboration & Co-Creation
14 Brands Join Forces to Set New Standard for Purpose-Driven Business
14 Brands Join Forces to Set New Standard for Purpose-Driven Business
Published on February 25, 2025
About a 7 minute read

With dedicated leadership and an actionable plan that prioritizes transparency, accountability and real results over rhetoric, the Purpose Pledge community aims to set a new standard for responsible business. Read More...

Finance & Investment
The Real ESG Pivot: What Investors Want Now
The Real ESG Pivot: What Investors Want Now
Published on February 24, 2025
Written by Michele Demers
About a 4 minute read

Investors aren’t walking away from sustainability — they’re walking away from bad data. Investors, regulators and corporate leaders are demanding clear, science-backed data — and LCA is emerging as the new standard. Read More...

Finance & Investment
Despite Political Pressures, CFOs Still Betting on Sustainability
Despite Political Pressures, CFOs Still Betting on Sustainability
Published on February 21, 2025
About a 8 minute read

Three recent surveys of CFOs and execs across a range of industries and geographies show the majority understand the business case for sustainability and climate action, and are unswayed by the US administration’s renunciation of such initiatives. Read More...

Circular EconomyCollaboration & Co-Creation
New Cross-Industry Consortium Takes Aim at Small-Format Plastic Waste
New Cross-Industry Consortium Takes Aim at Small-Format Plastic Waste
Published on February 19, 2025
About a 5 minute read

Closed Loop Partners’ Center for the Circular Economy calls on brands to join critical work to increase recovery of valuable small-format plastic packaging typically lost to landfills. Read More...

Collaboration & Co-CreationArtificial Intelligence for Sustainability
IBM, C40 Developing AI Solutions for Climate-Resilient Cities
IBM, C40 Developing AI Solutions for Climate-Resilient Cities
Published on February 17, 2025
About a 5 minute read

IBM and C40 Cities will co-create a data-driven, AI-powered solution to help cities analyze potential risks that may arise due to extreme heat and the urban heat island effect — including stressed energy resources, increases in mortality rates and socioeconomic disparities. Read More...

Circular Economy
New Construction or Renovation? Weighing the Costs of a Building’s Life
New Construction or Renovation? Weighing the Costs of a Building’s Life
Published on February 13, 2025
Written by George West
About a 6 minute read

Changing the focus from short-term fixes to long-term solutions will create a resilient built environment that preserves the integrity of a building's past, serves the needs of the present, and anticipates those of a sustainable future. Read More...

Finance & Investment
Here's What Nonprofits Could Do with $7M — the Cost of a Super Bowl Ad
Here's What Nonprofits Could Do with $7M — the Cost of a Super Bowl Ad
Published on February 12, 2025
Written by Carol Cone ON PURPOSE
About a 5 minute read

If the least these numbers do is encourage big brands to invest more in their social and environmental initiatives — or give consumers a new nonprofit to support — we’ll consider that a score. Read More...

Marketing & Communications
The Super Bowl Ad in 2025: ‘You Can’t Win, So Win’
The Super Bowl Ad in 2025: ‘You Can’t Win, So Win’
Published on February 11, 2025
Written by Thomas Kolster
About a 4 minute read

At this year’s Super Bowl, many ads felt like worn-out clichés — but a few won the day by speaking to people’s values and the importance of bridging divides. Read More...

Artificial Intelligence for SustainabilityInnovation & Technology
New AI Energy Score Helps Users Rein in Its Negative Impacts
New AI Energy Score Helps Users Rein in Its Negative Impacts
Published on February 10, 2025
About a 4 minute read

The new scoring system establishes a clear benchmark for the energy efficiency of AI models. The initiative rates 166 commonly used AI models to help developers and AI users identify those that use less energy and incentivize sustainable AI development. Read More...

Materials & Packaging
US Voters Support Policies That Reduce Single-Use Plastics
US Voters Support Policies That Reduce Single-Use Plastics
Published on February 7, 2025
About a 4 minute read

Oceana releases new poll, calls on lawmakers to continue momentum behind solutions to problematic plastics. Read More...

Regeneration & Resilience
Fortifying Housing Markets in a Climate-Changing World
Fortifying Housing Markets in a Climate-Changing World
Published on February 7, 2025
About a 7 minute read

New analyses show Canada can avoid significant financial losses from climate-fueled disasters if a small percentage of new homes are built out of high-risk areas, and a massive shift in the economic geography of the US as homeowners migrate from danger zones to climate-resilient areas. Read More...

Circular EconomySupply ChainCollaboration & Co-Creation
Fashion Giants Join Forces to Scale Circular Apparel, Footwear
Fashion Giants Join Forces to Scale Circular Apparel, Footwear
Published on February 6, 2025
About a 6 minute read

Two new initiatives from Fashion for Good are enlisting industry heavyweights to ‘create a blueprint for systemic change,’ by scaling circular solutions and infrastructure for footwear and textiles. Read More...

Finance & Investment
7 Sins of Climate Scenario Analysis
7 Sins of Climate Scenario Analysis
Published on February 5, 2025
Written by Alex Gold and Gabriela McCrossan Ruiz de Somocurcio
About a 6 minute read

Like medieval merchants clinging to flat-earth maps, today's businesses risk purgatory in a climate-changing world by misusing scenario analysis. Here are seven common mistakes that undermine climate scenario analysis, leading to poor strategic decisions. Read More...

Regulation & Public PolicySupply Chain
2 New Resources Aim to Put Apparel Companies, ESG Regulators on the Same Page
2 New Resources Aim to Put Apparel Companies, ESG Regulators on the Same Page
Published on February 4, 2025
About a 5 minute read

Amid a spate of new ESG-related legislation, an interactive white paper demystifies this regulatory rigmarole for apparel and textile companies; and a handbook outlines the industry’s unique challenges for the EU as it develops due diligence guidelines. Read More...

Marketing & CommunicationsSupply ChainConsumer Behavior Change
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day
Acumen Invites Chocolate Lovers to Make a ‘Cocoamitment’ This Valentine’s Day
Published on January 31, 2025
About a 4 minute read

The campaign promotes chocolate brands that exemplify transparency and fairness through practices including direct trade, farmer ownership and paying price premiums to farmers. Read More...

Regeneration & Resilience
How Vegan Beauty Brands Are Regenerating the World
How Vegan Beauty Brands Are Regenerating the World
Published on January 31, 2025
Written by Simone de Vlaming
About a 5 minute read

By leading with practices that not only minimize harm but actively improve the world, these brands are helping restore ecosystems and uplift communities. Read More...

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