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10 Reasons to Feel Good About the World as We Head into 2024

THE NEXT ECONOMY - As we reflect on the impact themes that defined 2023 and distill our predictions for the new year, we offer 10 positive trends to feel good about the world heading into 2024.

‘Guard Our Future:’ Kao's Vision to Balance Business with Solutions to Social Issues

WALKING THE TALK - Kao’s Guard Our Future project aims to greatly reduce transmission of dengue fever by focusing on three main areas: community activities, raising awareness among the next generation, and dengue fever forecasting.

Brandable Solar Panels Bring New Meaning to ‘Marketing Sustainability’

CLEANTECH - As sustainability and branding become more intermingled for forward-thinking brands, being able to turn unattractive solar arrays into marketing assets exemplifies resource efficiency.

Investment and Innovation: How Cities Serve as Epicenters for Circularity

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - At the recent WRLDCTY event in October, a rich panel discussion explored how a systems approach can help realize a more circular future — using cities as a backdrop.

Starbucks Becomes First National Coffee Retailer to Accept Reusable, Personal Cups

BEHAVIOR CHANGE - Starting January 3, 2024, customers will be able to use their own clean, personal cup at all company-operated stores and participating licensed stores in the US and Canada.

Can Advertising Ever Really Be Good for The Planet?

MARKETING AND COMMS - Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.

Building Trust to Propel Regenerative Ag Forward: Key Takeaways from COP28

THE NEXT ECONOMY - As we work to find common ground in addressing climate change, changemakers really need to examine what could happen if money and power weren’t a factor.

Digitization, Data Driving the Quest to Decarbonize Building Materials

CHEMISTRY, MATERIALS & PACKAGING - Shaw’s Kellie Ballew spoke with Stacy Smedley, executive director of Building Transparency, about the organization’s role in decarbonizing the construction industry.

Innovating for Impact: The Sustainable Tech Trends to Watch in 2024

PRODUCT, SERVICE & DESIGN INNOVATION - Many companies have embarked on their sustainability journey. In 2024, the challenge will be to prioritize the innovations that add the most impact.

A Radical Approach to Sustainability in B2B Tech: Honesty

MARKETING AND COMMS - The ostrich approach to inconvenient problems is a reason why the climate crisis exists. It’s refreshing to see a brand stand up and say, ‘This is what we’re doing. It’s tough. We can’t be perfect. But we’re working hard and this is what we’ve achieved.’

These Underutilized Grains Hold the Key to Climate-Proofing Our Food System

THE NEXT ECONOMY - Sorghum and millets are versatile, fast-growing cereal crops able to produce reliable yields and high-quality nutrition amid variable climates and with low environmental impact.

Flashfood Offers a Solution to Food Waste That Doesn’t Leave the Grocery Store

WASTE NOT - The platform connects shoppers with near-expiration food coming directly from grocery shelves at a significant discount.

‘Tis the Season of ‘Giving Back:’ The Environmental Impact of Holiday Returns

WASTE NOT - Addressing the fate of returned items — and the larger issue of 'wrap, return, repeat' consumer culture — requires adoption of smart technologies to offset losses and improve retail’s environmental impact during the holiday season and beyond.

Startup on a Mission to UNDO Climate Change by ‘Putting Carbon in Its Place’

PRODUCT, SERVICE & DESIGN INNOVATION - Using enhanced rock weathering to draw down carbon from the atmosphere, UNDO aims to spread enough crushed rock on farmlands by 2025 to permanently remove 1M tons of CO2.

How Internal Communications Can Unleash Employee Ingenuity on Sustainability Challenges

ORGANIZATIONAL CHANGE - People everywhere are feeling the effects of climate change and want to be part of the solution. Business leaders who engage their employees in sustainability initiatives will help them feel more connected and create new opportunities to shape the future.

Why COP Should Be More Like a Global Sport Tournament

THE NEXT ECONOMY - It’s time for a new summit where citizens, not special interests, have a say. Imagine if COP29 were more like a sports match or a reality TV show …

Understanding Digestate: The Bounty from Anaerobic Digestion

WASTE NOT - Leveraging the potential of anaerobic digestion and utilizing digestate as a renewable soil amendment offers significant opportunities for sustainable and regenerative agriculture.

The 5 Biggest Packaging Trends Impacting Sustainability in 2024

CHEMISTRY, MATERIALS & PACKAGING - Improved automation is a major driver behind several of the biggest trends that will impact packaging sustainability in 2024.

Meet the Company Helping Brands Give Nature a Place on the Board

THE NEXT ECONOMY - We caught up with Ephi Banaynal dela Cruz, co-founder and CEO of Context Nature, to learn how they are supporting companies to integrate nature into business and investment decision-making to build a nature-positive future.

Cultivating Relationships, Understanding Around Food’s Place in Nature

COLLABORATION - A unique partnership between a Japanese pizza chef and a CEO dedicated to regional revitalization created a ‘cook’s sanctuary,’ where cooks and the public can connect and learn about the importance of food sustainability.