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Profit, Performance and Impact: The Success Criteria of a Whole Brand

WALKING THE TALK - The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.

Fool Me Twice: Accepting the ‘Now Normal’

THE NEXT ECONOMY - It is critical, for business and the planet, that humanity reset our approach to climate events. The future ‘new normal’ is already here. It may bring a new ‘new normal,’ and that will truly be epic — the first time. But we can't continue to approach such events like singularities sweeping in once each century. They are here. Now.

Savvy, Circularity Driving PANGAIA’s Continued Expansion Into Conscious Consumer Market

PRODUCT, SERVICE & DESIGN INNOVATION - Watch out, consumer products industry: Materials-science company PANGAIA could be evolving into a one-stop shopping destination for waste-conscious consumers.

Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries

PRODUCT, SERVICE & DESIGN INNOVATION - Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity.

When It Comes to Cotton Production, Sustainability Is in the Water

SUPPLY CHAIN - Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social risk.

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What SEC ESG Disclosure Mandates Might Mean for Your Business

MARKETING AND COMMS - Earlier this month, Chief Executives for Corporate Purpose convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance disclosure requirements from the SEC. Here are four key takeaways from the conversation.

Air Transport World Names Alaska Airlines 2022 Airline of the Year

PRESS RELEASE - Aviation Week Network’s Air Transport World (ATW), the leading media brand serving the information needs of the global airline and commercial air transport communities, announced today that Alaska Airlines is the 2022 ATW Airline of the Year.

Look for These 3 Attributes When Buying High-Quality Carbon Credits

THE NEXT ECONOMY - For carbon markets to be effective, a dedicated effort must be made by corporate buyers and project developers to align on a high standard of excellence. Companies exploring offsets should look for these three attributes of a project to feel confident they are purchasing high-quality carbon credits.

FGX chooses Eastman to create eyewear from molecularly recycled material

PRESS RELEASE - FGX chooses Eastman to create eyewear from molecularly recycled material. Companies join forces to reduce plastic waste as FGX adopts Tritan™ Renew.

Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors

MARKETING AND COMMS - The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews from stakeholders.

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Organic Cotton Industry Still Sowing Seeds for Sustainability

SUPPLY CHAIN - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.

Brands, Ukraine and Upping the Ante on Corporate Social Responsibility

WALKING THE TALK - More and more brands are cutting business ties with Russia, but it will not be particularly painful neither for them; those that do not will suffer greater losses in terms of public support. New criteria for corporate social responsibility have arrived.

Sustainable Brands Welcomes Samuel Monnie to Leadership Team

PRESS RELEASE - Monnie comes aboard as VP of Content Strategy, Thought Leadership and Brand Storytelling to help further develop SB’s thought leadership, deepen content-development activities, and build the company’s brand narrative.

Waste Management for a Circular World: How Composting and Recycling Stack up for Sustainability

PRESS RELEASE - Americans dispose of more than 700,000 tons of waste every day – but where does it go? Does it get composted or recycled? What’s ultimately more sustainable?

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It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers

WALKING THE TALK - Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact career.

Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable

THE NEXT ECONOMY - The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face of climate change.

Trending: Starbucks, A&W Advancing Coffee Cup Circularity

WASTE NOT - This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively.

Target Tests First Net-Zero-Energy Store

PRESS RELEASE - Retailer announces most sustainable store yet, which will test innovations that generate renewable energy and reduce emissions.

How Amazon Is Making Sustainable Shopping Easier

MARKETING AND COMMS - Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future.

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