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Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic

PRODUCT, SERVICE & DESIGN INNOVATION - When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work.

Avient Announces Sustainability Goals for 2030 with the Release of Latest Sustainability Report

PRESS RELEASE - Avient Announces Sustainability Goals for 2030 with the Release of Latest Sustainability Report. Goals strive to advance a Circular Economy.

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

ORGANIZATIONAL CHANGE - BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done.

The Estée Lauder Companies Reaches Milestone Climate Goals

PRESS RELEASE - Today, The Estée Lauder Companies (ELC) announced that it has achieved Net Zero emissions and sourced 100% renewable electricity globally for its direct operations, reaching the target it set on joining RE100

Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It

MARKETING AND COMMS - Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action.

Companies Must Follow Climate Science Straight to Capitol Hill

MARKETING AND COMMS - Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.

Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items

MARKETING AND COMMS - Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts.

Join Sphera’s Upcoming Virtual Sustainability Summit

PRESS RELEASE - Learn From Experts, Discuss Insights and Accelerate Your Sustainability Journey

Q&A: FSC on the Role of Brands in the Fight Against Climate Change

SUPPLY CHAIN - As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests.

Keurig Dr Pepper Begins Transition to 100% Recycled Plastic Bottles for Snapple and CORE Brands

PRESS RELEASE - Keurig Dr Pepper transitions to 100% recycled plastic bottles for Snapple and CORE brands.

The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

WALKING THE TALK - Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

6 Months Into the Pandemic, ‘Greener’ Jobs Are Safer, Higher Paid, More Resilient

THE NEXT ECONOMY - The monthly Green Jobs Report shows that “greener” enterprises align with more resilient jobs, higher pay for workers, fewer job losses, and the potential for better overall company and investor portfolio performance.

Q&A: How Johnson & Johnson Consumer Health Plans to Deliver on Its Healthy Lives Mission

OUR HEALTHY LIVES MISSION - We caught up with Katie Decker, Global President of Essential Health at Johnson & Johnson Consumer Health, to delve into the motivation behind the company’s ambitious, multifaceted mission and the practicalities of delivering on it.

Fabri-Kal Debuts Recycleware™, A Sustainable Product Solution

PRESS RELEASE - Recycleware Containers are made with a minimum of 20-50% post-consumer recycled (PCR) PET material. Recycleware Containers are made in the USA.

Global Coalition to Tackle Urban Water Crisis, Address Climate Change Through Public-Private Collaboration

PRESS RELEASE - Companies, policymakers, cities and citizens will develop and scale innovations that reinvent water consumption in the home and drive system-level transformation

Reimagine 2020 — as 'The Year of Good'

WALKING THE TALK - With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good. 

Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

MARKETING AND COMMS - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Ambition 2030 goals.

Activism: Why Taking a Stand Will Build Your Brand

MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.

Corporate Collaboration Drives Recovery from Historic Wildfires

COLLABORATION - Cross-sector collaborations help ensure that this high-impact work is carried out with urgency and awareness. Through our Wildfire Restoration Collaborative, eight of our major corporate partners have committed to help drive awareness and action around wildfire recovery.


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