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The Time Is Now for Brands to Lead with Higher Values

The Time Is Now for Brands to Lead with Higher Values

It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

Regenerative Business, Part 6: Leveraging Nodes in Living Systems

LEADERSHIP - This is the sixth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences, from renowned author and regenerative business expert Carol Sanford.

Let’s Not Feed the ‘Futurism Frenzy’

THE NEXT ECONOMY - If we look at the original Greek root of the word “crisis,” we learn it means to “sift and separate” — what if we are being called on to sift through and look at our lives, and let fall all that is not important? What does not get sifted, what remains with us, is where our energy should go.

How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals

WALKING THE TALK - This global pandemic is critical and companies should dedicate every resource to helping their customers get through it, but in the spirit of protecting ourselves from one existential threat, we shouldn’t let another one go completely unnoticed.

Meet 5 More Disruptors That Could Transform Fashion as We Know It

CHEMISTRY, MATERIALS & PACKAGING - The H&M Foundation has unveiled the latest crop of innovators to earn its Global Change Award. The five startups share a €1 million prize pot and will participate in the Foundation’s Innovation Acceleration Program.

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12 Amazing Documentaries on Sustainability, Regeneration That You Now Have Time to Watch

MARKETING AND COMMS - As many of us find ourselves with much more time at home due to the COVID-19 crisis, a lot of us are finding opportunities to do things we couldn’t quite get to in the course of our ‘regular lives’ before the widespread lockdowns.

Back to the ‘50s: Predictions for a Post-Coronavirus World

THE NEXT ECONOMY - With luck, we’ll avoid the worst case scenario and be able to ignore this article. But some of the trends are already in motion; and even if the pandemic and its consequences are severe, they offer opportunities for brands that can embrace them.

#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?

COLLABORATION - During this time of crisis, it becomes self-evident that the Sustainable Brands community will provide the leadership and optimism our communities need. Collectively, we were built for this moment.

Teach a Man to Fish: Why Some Travel Companies Support Microfinance

FINANCE & INVESTMENT - While sustainable tourism offerings are increasing along with traveler interest in giving back to the communities that they visit, most operators support local organizations through donations. But a growing wave are opting for microfinance to create larger, lasting impacts for more people.

S’well Announces B Corporation Certification

PRESS RELEASE - The design company for good continues its commitment to sustainable living ahead of its 10-year anniversary

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When Changing Our Behavior Becomes a Public Health Imperative

BEHAVIOR CHANGE - According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19.

Regenerative Business, Part 5: The Nestedness of Living Systems

ORGANIZATIONAL CHANGE - This is the fifth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences. Read parts one, two, three and four.

Opening Up Thousands of New Forest Acres to Meet the Demands of Carbon Markets

FINANCE & INVESTMENT - The Family Forest Carbon Program is a path to reducing your carbon footprint, enhancing forest benefits and supporting rural livelihoods — all while meeting stakeholder expectations for corporate sustainability.

New Blockchain-Based System Aims to Supercharge $200B+ Climate Finance Markets

FINANCE & INVESTMENT - Climate Futures’ 1PLANET Marketplace will launch during Earth Month as a blockchain-enabled, decentralized app (dapp) designed to help users do their part to mitigate the climate crisis — and keep it top of mind during COVID-19 hysteria.

Pandemic Sees Brand Leaders Putting Purpose Before Profit

WALKING THE TALK - While the government stalls under pressure to provide necessary aid to the millions affected by COVID-19, a silver lining to this pandemic is being revealed as more and more businesses exemplify efforts to put people before profit.

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The Lizard, the Lion and the Lamb: The Tension Between Fear, Action and Just Being Present

BEHAVIOR CHANGE - As individuals, we’re experiencing multiple concurrent responses to the crisis, which confuse and further un-nerve us. We are oscillating between fear and uncertainty, the urgent prompt to act; the rise of compassion and love, and also a need to cocoon and wait it out. These responses are reflections of how we function as human beings.

Forestry Day and Every Day: Don’t Overlook the ‘Urban Forest’

CHEMISTRY, MATERIALS & PACKAGING - While it is crucial to maintain sustainability managed forests, sourcing paper fiber from them is not the only option to consider. As we all move toward creating a more circular economy, it’s important to also consider sourcing materials from the “urban forest.”

With More CEOs at Home with Their Children, Could This Pandemic Be the Catalyst Sustainability Needs?

WALKING THE TALK - As CEOs spend time reconnecting with their children at home, investors open laptops at kitchen tables and policymakers have more time than ever to consider our future; is now the time when long-term, sustainable decision-making will finally trump all else?

Regenerative Business, Part 4: Singularity and Why It Matters

LEADERSHIP - This is the fourth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences.

IBM’s 2020 Call for Code Challenge Takes on Both Climate Change and COVID-19

THE NEXT ECONOMY - The annual challenge aims to address society’s most pressing issues; which is why this year, IBM is asking developers, data scientists and problem solvers to address two urgent crises that have the power to compromise our health, our planet and our survival.

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