Latest News

Corporate Sustainability Is Now a Resilience Strategy

Once a voluntary branding effort, corporate sustainability is now a critical survival strategy used by executives to protect their supply chains and comply with strict new regulations. Read More...

Circular Fashion Isn’t Cheap: What a Small Swimwear Brand Learned About the Real Cost of Sustainability

Why a small apparel startup chose lower margins, slower sourcing, and smaller production runs in pursuit of a more sustainable operating model Read More...

When Strategy No Longer Holds: A New Mind Architecture for Leading Under Complexity

Synthetic strategy and the emergence of New Global Mind—how leaders align capital, governance, and decision-making to remain viable as systems shift. Read More...

Why Christchurch is emerging as a case study in sustainability-led economic performance

A city at the bottom of the world, tackling problems at the top of the global agenda Read More...

Five Questions Brands Should Ask Before Joining the Next Big Sustainability Conversation

In a climate where stakeholders are quick to question empty corporate messaging, companies need more than a timely sustainability story; they need proof, relevance and a reason to speak. Read More...

Why Weakening the Shareholder Proposal Process Hurts Companies

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The Cost of Climate Inaction Could Reach 34% of Fashion Industry Profits

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From Spaghetti Bowl to Smart Mix: the Changing Role of Sustainability Standards

In a recent ISEAL dialogue responding to the World Development Report 2025: Standards for Development, sustainability leaders explored how standards can remain credible and accessible as regulatory and supply chain demands become more complex. Read More...

Climate Risk Is Hitting the Bottom Line With Greater Force

As extreme weather shifts from a distant planetary threat to an immediate financial line item, a groundbreaking CDP report reveals that global businesses have already absorbed billions in hidden operational losses. Read More...

The Future is Unwritten...

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The Ocean Doesn't Grade on a Curve: Why Measurable Impact Is a Sustainability Story Worth Telling

4ocean has spent nine years building the infrastructure to turn corporate sustainability commitments into verifiable, pound-by-pound ocean cleanup. This June at SB'26 San Diego, they're bringing that mission and 50 million pounds of proof to the Sustainable Brands community. Read More...

Interest in Sustainable Investing Among Individual Investors Remains High Globally

Despite escalating anti-ESG rhetoric, shifting regulatory landscapes, and intensifying economic pressures that have caused many boardrooms to moderate their language, global interest in sustainable investing has reached an all-time high. Read More...

The Substitution Trap

Companies often dismiss sustainability because they mistake a single failed substitution for the entire playbook. Read More...

The Sports Industry Is Planning for a Climate That No Longer Exists

The investment decisions being made today will outlast the tournament by fifty years. The climate scenarios informing them will not. Read More...

Inside a Powerful New Campaign to "Unplastic" Our Homes and Daily Routines

Grove Collaborative and the Oceanic Preservation Society have launched "The Unplastic Shop," a curated marketplace of 500 products that pivots plastic from an environmental issue to a personal health crisis, empowering consumers to eliminate toxic microplastics and endocrine-disrupting chemicals from their daily routines. Read More...

Healthy Soil, Healthy People: How Davines Inspires Beauty from the Ground Up

Davines Group Chairman Davide Bollati explains how the family-owned B Corp is redefining the beauty industry by decoupling growth from environmental impact through regenerative agriculture, radical competitor collaboration, and a "soil-to-soul" philosophy. Read More...

Purpose at Work: What are We Optimizing For?

As purpose evolves from a vision statement into a strategic mandate, quality management is emerging as the essential operating system that turns high-level aspirations into measurable, everyday reality. Read More...

The Resale Paradox: How Sports Culture Is Driving Both Circularity—and Consumption

The Resale Paradox reveals how sports culture has turned secondhand apparel into a liquid asset, inadvertently lowering the psychological barrier to overconsumption while appearing to champion circularity. As the resale market climbs toward $367 billion, the industry must decide if it is truly reducing waste or simply building a faster, more efficient treadmill for constant newness. Read More...

Upcoming Events

August 24-25, 2026
SB’26 Ōtautahi Christchurch
US Event
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September 29-30, 2026
Sustainable Brands Türkiye’26
International Event

December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
Member Event
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