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Innovation & TechnologyInnovation & Technology
IBM Launches Carbon Asset Management Platform to Drive Low-Carbon Future for China
IBM Launches Carbon Asset Management Platform to Drive Low-Carbon Future for China
Published on April 4, 2017
Written by Sustainable Brands
About a 3 minute read

IBM and Energy-Blockchain Labs have launched the world’s first blockchain-based carbon credit management platform based on the open source, openly governed by Hyperledger Fabric, a blockchain technology that is intended as a foundation for developing blockchain applications or solutions. Read More...

Marketing & Communications
Is Activism the New Black … or Black and Blue for Brands?
Is Activism the New Black … or Black and Blue for Brands?
Published on March 30, 2017
Written by Carol Cone
About a 7 minute read

We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts. Tread lightly into this minefield … Read More...

Consumer Behavior Change
Report Finds Link Between Improved Health, Access to Nature
Report Finds Link Between Improved Health, Access to Nature
Published on March 29, 2017
Written by Sustainable Brands
About a 3 minute read

Obesity, mental health problems, air and noise pollution, heat stress and social exclusion — these are just a few of the health and social challenges Europeans face today. But according to a new report released by Friends of the Earth in conjunction with the Institute for European Environmental Policy (IEEP), increased exposure to nature and green space could help improve both physical and mental health. Read More...

Organizational GovernanceOrganizational Governance
The Right Way – and Wrong Way – to Embrace Purpose as the New Way to Do Business
The Right Way – and Wrong Way – to Embrace Purpose as the New Way to Do Business
Published on March 20, 2017
Written by Coro Strandberg
About a 2 minute read

Evolving your company to embrace a social purpose business model takes commitment and energy, but you don’t have to go it alone. Here are some actions you can take right now. Read More...

New Metrics
Introducing Aggregate Capital Sufficiency (ACS) – A New Alternative to GDP
Introducing Aggregate Capital Sufficiency (ACS) – A New Alternative to GDP
Published on March 7, 2017
Written by Mark McElroy
About a 6 minute read

The question remains of how best to assess the sustainability of whole economies. If existing measurement models such as GDP, ISEW and GPI focus on size or welfare, then we need a third class of models – one that makes it possible to measure the sustainability performance of economies. Read More...

Innovation & TechnologyCollaboration & Co-Creation
Toyota, Shell Place Their Bets on Fuel Cells for the Future
Toyota, Shell Place Their Bets on Fuel Cells for the Future
Published on February 28, 2017
Written by Libby MacCarthy
About a 3 minute read

While electric vehicles have long been identified as a leading solution to reduce emissions and combat climate change, hydrogen fuel cells are still met with significant criticism. The flammability of the element leaves many skeptical about the feasibility of fuel cell vehicles, but for companies such as Toyota and Shell, hydrogen is the future. Read More...

Innovation & TechnologyInnovation & Technology
Trending: Dell Releases Ocean Plastic Packaging as New Plastics Economy Takes Shape
Trending: Dell Releases Ocean Plastic Packaging as New Plastics Economy Takes Shape
Published on February 24, 2017
Written by Sustainable Brands
About a 6 minute read

Plastics are an important part of the global economy and have many practical applications for everyday life, but their indisputable benefits are countered by their environmental drawbacks — especially in terms of ocean pollution. Recognizing the seriousness of the problem, more and more companies are finding new and innovative ways to tackle plastic pollution both at the source and at end-of-life. Read More...

Innovation & Technology
Ford Looks to AI, Biomimicry Solutions to Stay Ahead of the Curve
Ford Looks to AI, Biomimicry Solutions to Stay Ahead of the Curve
Published on February 21, 2017
Written by Sustainable Brands
About a 4 minute read

Two new announcements from Ford highlight how the auto and mobility company is harnessing technology to get ahead. With ambitious plans to launch an autonomous vehicle in 2021, Ford has announced that it is investing $1 billion over the next five years in Argo AI, an artificial intelligence company founded by former Google and Uber leaders, to develop a virtual driver system. Read More...

Organizational Governance
Governance and Sustainability: The New Normal
Governance and Sustainability: The New Normal
Published on February 17, 2017
Written by Coro Strandberg
About a 6 minute read

This sustainability governance model generates tangible results – creating value through improved risk management, product innovation, cost-savings, employee engagement and client loyalty. Read More...

Marketing & Communications
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
Published on February 13, 2017
Written by Thomas Kolster
About a 6 minute read

The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. Read More...

Regulation & Public Policy
Rollback of Dodd-Frank Won’t Stop the Shift Towards Greater Transparency
Rollback of Dodd-Frank Won’t Stop the Shift Towards Greater Transparency
Published on February 10, 2017
Written by Sustainable Brands
About a 5 minute read

President Donald Trump issued two executive orders last week geared at scaling back or replacing financial regulations that he deems a burden to commerce and growth. The move signals a big win for Wall Street —whose elite are up for top spots in Trump’s cabinet — and comes at the expense of the working class. It exposes investors and the average American to a less-regulated landscape reminiscent of the pre-financial crisis era — and the risks that go along with it. Read More...

Circular EconomyCircular Economy
Phoenix Teams Up with Recyclebank to Tackle Waste and Recycling Goals
Phoenix Teams Up with Recyclebank to Tackle Waste and Recycling Goals
Published on January 31, 2017
Written by Libby MacCarthy
About a 2 minute read

The City of Phoenix, AZ and Recyclebank, a company that pioneered and patented an education and incentives platform to help cities encourage residents to make sustainable purchasing and disposal habits, formally announced today that they will be teaming up to amplify the city’s “Reimagine Phoenix” initiative, a program aimed at diverting 40 percent of the city’s waste from landfills by 2020. Read More...

Innovation & TechnologyInnovation & Technology
Groundbreaking AI Tech Could Improve Quality of Life for Older Adults
Groundbreaking AI Tech Could Improve Quality of Life for Older Adults
Published on January 12, 2017
Written by Sustainable Brands
About a 2 minute read

Tech startup Intuition Robotics has unveiled an artificial intelligence-based robot companion designed to improve the quality of life of the elderly populations. Read More...

Innovation & TechnologyInnovation & Technology
NooTrees: Fighting Deforestation 'One Loo at a Time'
NooTrees: Fighting Deforestation 'One Loo at a Time'
Published on December 21, 2016
Written by Laura Allen
About a 4 minute read

There are about 3 trillion trees left on earth, or roughly 400 trees per person. Seems like a lot, but what if we told you that since the advent of human civilisation, half of all trees have been cut down, or that 15 billion trees are lost each year? Read More...

Innovation & TechnologyCircular EconomyOrganizational Governance
Shell Considering Linking Executive Bonuses to GHG Emissions Management
Shell Considering Linking Executive Bonuses to GHG Emissions Management
Published on December 6, 2016
Written by Talia Rudee
About a 3 minute read

Coming off a string of apparent strides toward recognizing the benefits of sustainability – including ratifying a shareholder resolution that commits the company to investing in a low-carbon future, earning a place on the Dow Jones Sustainability Index (DJSI) earlier this year, launching an online tool for low-carbon startups to access financing, and last month Read More...

Innovation & TechnologyInnovation & Technology
Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits
Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits
Published on November 23, 2016
Written by Hannah Furlong
About a 4 minute read

This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the holiday, and sales beginning even earlier in the week. Read More...

Innovation & Technology
The Future(-Fit) of Extra-Financial Reporting
The Future(-Fit) of Extra-Financial Reporting
Published on November 16, 2016
Written by Martin Rich
About a 3 minute read

I’ve yet to meet a corporate CSO or sustainability team member who told me that they really look forward to filling in their annual sustainability questionnaires. In fact, the opposite is almost unanimously true. It’s not that questionnaires don’t have their place per se; they absolutely do. But it seems like every new framework comes with yet another set of (different) questions, requiring participants to input sensitive company information into a ‘black box’ mechanism in order to get a single number or rating in return. Read More...

Innovation & Technology
CLF Impact Report Reveals Groundwork for Robust Recycling System, Circular Economy in U.S.
CLF Impact Report Reveals Groundwork for Robust Recycling System, Circular Economy in U.S.
Published on November 14, 2016
Written by Sustainable Brands
About a 4 minute read

Closed Loop Fund (CLF), a private sector investment fund that finances recycling infrastructure and sustainable manufacturing technologies to advance the circular economy, released its first public progress report. Details reveal investment opportunities in the recycling industry that deliver clear environmental and financial returns for cities, companies, and private investors, despite the headwinds of low commodities prices. Read More...

Marketing & CommunicationsMarketing & Communications
One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry
One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry
Published on November 9, 2016
Written by Hannah Furlong
About a 4 minute read

Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases. Read More...

Innovation & TechnologyInnovation & Technology
Trump Can't Stop the Clean Economy
Trump Can't Stop the Clean Economy
Published on November 9, 2016
Written by Andrew Winston
About a 4 minute read

It’s more beneficial to bottom lines, health, and economic growth to keep going on the clean economy. It’s flat out more profitable. Read More...

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