A new report has found that money actually does grow on trees. Businesses are making money from planting trees and growing sales as rapidly as 10 times per year. Read More...
It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves as a guidepost for decision making. Read More...
Budweiser is launching a new initiative to communicate its commitment to sustainability to consumers and kickstart an industry-wide movement. The AB InBev brand has created a renewable electricity symbol that indicates when its beer is brewed with 100 percent clean energy. Read More...
Environmental and social issues are increasingly being used to shape business practice as companies recognize the link between strong ESG performance and profit. But for those that continue to put up resistance, investors and financial institutions are playing an important role in driving change. Read More...
A notorious company with a controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition. Read More...
Just one year after its launch, The Soulfull Project — a mission-driven startup dedicated to making high-quality, nutritious food more accessible to those in need — has pledged to donate one million servings of its signature, nutrient-dense hot cereal to food banks across the country over the next two years. Read More...
Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action. Read More...
It’s never been more important to bring the poaching and wildlife conservation story to life, while also bringing together local and international stakeholders to build sustainable solutions to what has become a global issue. Recent developments, such as the US lifting bans on certain elephant trophy imports and changes to the Mugabe government in Zimbabwe, add to the intrigue of what is already a fascinating place. Read More...
Roughly 60 percent of millennials want to increase sustainability efforts in business. Millennials make up the largest group of consumers besides baby boomers, and 72 percent are willing to pay more for products from businesses committed to sustainability. Read More...
Vestas 11th Hour Racing's team director Mark Towill and skipper Charlie Enright take on challenges the way most people layer cold cuts; one on top of the other. The duo and their team are one of seven squads trying to win the around-the-world Volvo Ocean Race (VOR) a nine-month sailing slog, over 45,000 nautical miles, in all sorts of weather; doing so while being the most sustainable team in the race, and working to increase public awareness, concern and action on behalf of ocean health. No problem, right? Read More...
Sustainability Today in partnership with Innovation & Tech Today. Special Report: The New Reality - Our Burning Melting World Read More...
With only a few short weeks left to go before the PyeongChang 2018 Olympic and Paralympic Winter Games, the PyeongChang Organizing Committee has unveiled details of the measures being taken to ensure the sustainability of this year’s event. Read More...
As a reformed banker, I tend to be alert whenever I hear folks talking about investment and investors. Over the past few Sustainable Brands events, I’ve noticed, however, that the language can sometimes be a bit muddled around this topic. Investors are often lumped into one homogenous bunch, whose needs and duties are not really understood. The differences between the types of investment product and the accompanying financial risk-reward can be confused. Read More...
A year after announcing its strategy to ensure 100 percent of its branded tuna is sustainably sourced, Thai Union, the company behind brands such as Chicken of the Sea, Bumble Bee, John West and Petit Navire, has embarked on a new partnership with Nestlé to help rebuild its damaged reputation. Read More...
Sustainability matters, but why does it matter to your business? The vinyl industry began our sustainability journey with the recognition that meeting the needs of a fast-growing population will demand much more of the earth’s natural resources, and we wanted to be prepared to address this challenge. As a result, doing more with less is essential to the way we manufacture and market our products. Read More...
Sustainable products geeks rejoice, for 'tis once again the season of giving! And what better way to celebrate and participate than with gifts whose buying and giving creates more cheer, health, beauty and financial stability while eliminating waste, pollution and carbon emissions around the world? Here are just a few of our favorite discoveries this year of products we'd be proud to give. Waste Not You know we’re big fans of upcycling, here at SB! Here are just a few of the waste-turned-products we loved this year: Read More...
2017 was a big year for the circular economy, with innovative new products, initiatives and tech tools popping up almost daily, and making it easier than every for corporates and consumers alike to engage in circularity. An initiative of the World Economic Forum and the Forum of Young Global Leaders, The Circulars are awarded to individuals, companies (from startups to multinationals) and public and social organizations in recognition for their contributions to the circular economy. This year, 43 innovators have been nominated for pushing the circular agenda forward and paving the way for others in their field. Read More...
The campaign explores the differences between being 'nice' and being 'kind' — an often overlooked distinction that has tangible implications on how we act towards one another. Read More...
Despite mounting evidence for the business case for integrating the Sustainable Development Goals (SDGs) into brand strategy, a new report released by Corporate Citizenship shares some alarming trends in how corporate action on the SDGs is evolving. Read More...
Over the past decade, Danish energy company Ørsted has effectively transformed itself into one of Europe’s leading sustainable energy companies, transitioning away from oil and coal in favor of offshore wind. The company has already reduced carbon emissions by 52 percent since 2006 and is on track to achieve its science-based target of 96 percent by 2023. Read More...