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Behaviour Change: The Power of Simple Messaging

Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing significant resources to develop and implement innovative solutions that ensure a sustainable lifecycle for products and packaging. The same brands then face a communication challenge: How should they effectively tell their story of progress and innovation in a simple and compelling way that both informs and leads to behaviour change? Read More...

Sustainability Today - Summer 2018 Issue

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Can Transparency Alone Transform the Fashion Industry?

Transparency has become a bit of a buzzword in the fashion industry and judging by the number of times it was mentioned at this year’s Copenhagen Fashion Summit, it is a trend that we are not going to shake anytime soon. Quite the contrary, transparency is reshaping how brands and retailers interact with their suppliers and consumers. But can it really transform the entire fashion industry? C&A Foundation’s Leslie Johnston hosted a panel of experts to find out. Read More...

HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity

Are you or someone you know helping create a gender equal world? Individuals are being invited to share stories of initiatives big and small in the form of video, audio, essays and artwork as submissions to the Girl Rising Creative Challenge, Powered by HP. Read More...

Philip Morris International Continues Shift Toward Smoke-Free Future

On Tuesday, Philip Morris International Inc. (PMI) published its Sustainability Report 2017, outlining the concrete steps being taken to fundamentally transform its business, by putting smoke-free products at the core of its sustainability efforts to address wider societal challenges, drive operational excellence, manage its social impact and reduce its environmental footprint. PMI says it is committed to replace cigarettes as soon as possible with better alternatives to smoking for the millions of men and women who would otherwise continue to smoke. Read More...

New Animated TV Show Aims to Teach Kids to Be Stewards for the Planet, SDGs

A new television series is under development to help teach children about sustainability and what they can do to help keep our planet beautiful. With a goal to inspire and guide 4- to 7-year-old children to become global citizens as they grow up, the five Alphabravos heroes will traverse the planet righting wrongs, foiling the evil Mdudu’s plans, having fun and learning. Read More...

4 Hidden Costs of Sustainable Logistics for Small Businesses

These days, there is more pressure than ever on businesses to be environmentally conscious, reduce their impact and do their part to keep the planet healthy. Logistics is a major area of focus for many, with a lot of potential for impact due to traditional transport’s huge fuel and energy requirements. Read More...

New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers

Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt. Read More...

5 Teens’ Hunger Relief Projects Earn $10-50K Through New General Mills Program

By 2050 there will be over 9 billion people on the planet, and food production will have to increase by as much as 70 percent to feed everyone. We are already struggling to feed everyone today, even in America. Read More...

Saved Grains, Zero-Emission Trucks Edging Anheuser Busch Toward 2025 Goals

This week, global brewer AB InBev announced two major initiatives helping it advance toward its 2025 Sustainability Goals in different parts of the world. Read More...

Every Lyft Ride Will Now Contribute to Fighting Climate Change

In school, we both read Paul Hawken’s The Ecology of Commerce, and it profoundly influenced the impact we want to have in life. His book demonstrates how industry and the environment do not have to be at odds, and if we work to find the right solutions, the two can (and must) work together. We’re grateful and lucky to have Paul as Lyft’s environmental advisor. Read More...

Stronger Together: How Collaboration Is Propelling Keurig’s Sustainability Agenda

One of the greatest aspects of the corporate sustainability movement has to be the paradigm shift that has encouraged companies to collaborate to solve common issues – joining forces across industries and sectors, and even with direct competitors has allowed companies to pool resources and expertise to tackle everything from sourcing, labor, materials, communications, conservation issues and more in holistic and more effective ways. We spoke with Chief Sustainability Officer Monique Oxender to learn more about how strategic partnerships are helping propel Keurig’s sustainability agenda forward. Read More...

New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries

Smack in the middle of the third year of its groundbreaking #OptOutside campaign, which began with a bold stand against the shopping rampage of Black Friday and has expanded into a global movement to empower its customers to embrace the great outdoors, REI Co-op today debuted a set of product standards aimed at elevating sustainability across the retail and Read More...

Startup Allows Neighbors to Generate Returns Through Investments in Their Community

“A lot of people want to participate in Detroit’s recovery, but unfortunately, they feel that because they’re not a billionaire, millionaire, celebrity or politician, they feel they can’t,” Kwaku Osei told Fast Company. Read More...

3 Approaches to Building Customer Trust Through Transparency

In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken. Read More...

As Starbucks Seeks Sustainable Cup Solutions, Shareholders Demand More Ambitious Action

Ahead of its Annual Meeting of Shareholders this week, Starbucks has announced it is committing $10M in partnership with Closed Loop Partners and its Center for the Circular Economy to develop a more sustainable coffee cup. Together, the organizations will establish a new consortium to launch the NextGen Cup Challenge, which will award accelerator grants to entrepreneurs working on potential cup solutions and encourage industry collaboration. Read More...

A ‘Unicorn’ in Business: Lessons from BrewDog on Truly Authentic Engagement

Sustainable Brands has recently reported on a range of really interesting, wide-range of initiatives coming out of the beer industry, including innovative packaging solutions, the use of renewable energy and efforts to address climate change and water scarcity. Read More...

Dell’s ‘Closed-Loop’ Jewellery a Circular Economy Success, But a Drop in the Sustainability Bucket

Earlier this year, tech giant Dell announced an innovative partnership with actress Nikki Reed’s jewellery company, Bayou with Love, which spawned a new line of fine jewellery made using recycled gold from the motherboards of end-of-life Dell computers. The juxtaposition of fine, intricate jewels with old computers has driven media interest and raised the issue and importance of sustainability within the tech sector. ‘The Circular Collection’ has been positioned as an example of circular economy success, but how deep does this move go? Read More...

How to Coach Employees on Purpose

This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. Read More...

Circular Economy 101: Waste Not, Get More

Across the globe, about 50 percent of CO2 emissions are tied to materials — goods that often produce a significant amount of physical and financial waste. Read More...

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October 13-16, 2025
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Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
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