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Plug and Play Accelerator Reveals 12 New Startups Changing the Face of Fashion

Just weeks after the launch of McDonough Innovation’s Fashion for Good innovation and practical action lab in Amsterdam, the 12 startups selected to participate in the Plug and Play — Fashion for Good accelerator have been announced. Read More...

Is Activism the New Black … or Black and Blue for Brands?

We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts. Tread lightly into this minefield … Read More...

Introducing Aggregate Capital Sufficiency (ACS) – A New Alternative to GDP

The question remains of how best to assess the sustainability of whole economies. If existing measurement models such as GDP, ISEW and GPI focus on size or welfare, then we need a third class of models – one that makes it possible to measure the sustainability performance of economies. Read More...

Toyota, Shell Place Their Bets on Fuel Cells for the Future

While electric vehicles have long been identified as a leading solution to reduce emissions and combat climate change, hydrogen fuel cells are still met with significant criticism. The flammability of the element leaves many skeptical about the feasibility of fuel cell vehicles, but for companies such as Toyota and Shell, hydrogen is the future. Read More...

Ford Looks to AI, Biomimicry Solutions to Stay Ahead of the Curve

Two new announcements from Ford highlight how the auto and mobility company is harnessing technology to get ahead. With ambitious plans to launch an autonomous vehicle in 2021, Ford has announced that it is investing $1 billion over the next five years in Argo AI, an artificial intelligence company founded by former Google and Uber leaders, to develop a virtual driver system. Read More...

Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever

The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. Read More...

Rollback of Dodd-Frank Won’t Stop the Shift Towards Greater Transparency

President Donald Trump issued two executive orders last week geared at scaling back or replacing financial regulations that he deems a burden to commerce and growth. The move signals a big win for Wall Street —whose elite are up for top spots in Trump’s cabinet — and comes at the expense of the working class. It exposes investors and the average American to a less-regulated landscape reminiscent of the pre-financial crisis era — and the risks that go along with it. Read More...

Groundbreaking AI Tech Could Improve Quality of Life for Older Adults

Tech startup Intuition Robotics has unveiled an artificial intelligence-based robot companion designed to improve the quality of life of the elderly populations. Read More...

NooTrees: Fighting Deforestation 'One Loo at a Time'

There are about 3 trillion trees left on earth, or roughly 400 trees per person. Seems like a lot, but what if we told you that since the advent of human civilisation, half of all trees have been cut down, or that 15 billion trees are lost each year? Read More...

Shell Considering Linking Executive Bonuses to GHG Emissions Management

Coming off a string of apparent strides toward recognizing the benefits of sustainability – including ratifying a shareholder resolution that commits the company to investing in a low-carbon future, earning a place on the Dow Jones Sustainability Index (DJSI) earlier this year, launching an online tool for low-carbon startups to access financing, and last month Read More...

The Future(-Fit) of Extra-Financial Reporting

I’ve yet to meet a corporate CSO or sustainability team member who told me that they really look forward to filling in their annual sustainability questionnaires. In fact, the opposite is almost unanimously true. It’s not that questionnaires don’t have their place per se; they absolutely do. But it seems like every new framework comes with yet another set of (different) questions, requiring participants to input sensitive company information into a ‘black box’ mechanism in order to get a single number or rating in return. Read More...

One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases. Read More...

adidas, Parley Unveil First Performance Apparel, Footwear Made from Ocean Plastic

Today, sportswear leader adidas and environmental organization Parley for the Oceans unveiled the first football and running performance products made from upcycled marine plastic waste, recovered via Parley’s interception and cleanup operations in coastal areas of the Maldives. Read More...

Trending: Breakthroughs in Biomimicry, Recycling Unlock ‘Tarantula Blue’ Textiles, Closed-Loop Tencel

The latest textile innovations include a new TENCEL® made from cotton fabric waste, recently picked up by Patagonia, and a research breakthrough that could lead to ‘tarantula blue’ textiles. Read More...

Everything in Moderation: Why You – and Your Brand – Need to Learn to Say 'Enough'

In the midst of talks on “marketing,” “driving business forward” and “creating competitive advantages” this week at SB’16 Copenhagen, Sirikul “Nui” Laukaikul - founder of the Brandbeing Consultant and representing the Thailand Sustainable Development Foundation (TSDF) - started her talk with a simple ask: “Smile.” Read More...

Prince Ea, Neste Unleash Powerful Indictment of US School System in Latest Video

Renewable diesel and materials producer Neste and spoken word artist Prince Ea have unveiled the latest collaboration in their Pre-order the Future project, this time with a film that focuses on the future of learning. In “The People vs. Read More...

How Becoming Future-Fit Is Helping The Body Shop in Its Quest for 'True Sustainability'

“I think we have to be challenging to each other. If we look at the state of the planet, and we look at the performance of business, there’s something not working there.” Chris Davis, The Body Shop’s international CSR and campaigns director, isn’t afraid to cut to the chase. The company’s Enrich not Exploit commitment, launched earlier this year, is a quest to deliver what Davis calls “true sustainability” – in simple terms, it means putting the needs of the planet before corporate interests. Read More...

Cisco, Shell Earn Their Places in the DJSI, Others Get the Boot

It’s that time of year again: S&P Dow Jones Indices (S&P DJI) and Sustainability Investing specialist RobecoSAM have announced the results of the annual Dow Jones Sustainability Indices (DJSI) review. Read More...

How 2 Sports Giants Are Racing to Save the World

Meet two racers who share a need to push the envelope - whether the subject is figuring out how to go a few millimeters per second faster than before or preserving endangered species. Read More...

Waste-Make-Retake: How Interface Is Setting Out to Change Industry with ‘Climate Take Back’

Carpet might not seem like a major player in the climate change fight, but the process of making it actually is quite impactful on the environment. Most carpets are synthetic — nylon, polyester, acrylic — all of which are petroleum-based products. Throw in other petroleum-based adhesives and materials used to back the synthetic fibers, chemical dyes to repel stains and fire, and a lack of reliable recycling methods, and you’ve got a recipe for some unsustainable practices. Read More...

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