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Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon, Says CDP

MARKETING AND COMMS - CDP announced today that 29 major publicly traded companies based in or operating in the U.S. disclosed an internal price on carbon pollution to CDP (formerly known as the Carbon Disclosure Project) in 2013, detailing both the risk and potential business opportunity for early action by their companies. Prices range from $6-60 dollars, and exist at companies spanning all sectors of the economy, including energy, utilities, airlines, technology and the financial industry. Twenty-seven of the companies are listed in the S&P 500, while the other two (BP and Royal Dutch Shell) are foreign-based.

After Years of Pressure, Wilmar International Commits to Ending Deforestation Practices

SUPPLY CHAIN - Wilmar International, the world's largest palm oil trader, today announced a No Deforestation Policy in response to pressure from Greenpeace, NGOs and consumers around the world.

This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own

MARKETING AND COMMS - Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on B

C2C Product Innovation Challenge Winners Bring Breakthroughs in Sustainable Building Materials

PRODUCT, SERVICE & DESIGN INNOVATION - The Cradle to Cradle Products Innovation Institute and Make It Right have announced four winners of its second annual Innovation Challenge, that have designed building products that have the potential to revolutionize the affordable housing industry, redefine product beauty, and embrace the highest standards of environmental and human safety.

New Report Reveals Global Trends, 'Perspectives' on CR Reporting

MARKETING AND COMMS -, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has developed and where it might be headed.

Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider

BEHAVIOR CHANGE - Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours?

Jones Lang LaSalle Illustrates Commitment to Responsible Business in Latest Sustainability Report

MARKETING AND COMMS - Jones Lang LaSalle last week released its 2012 Sustainability Report, “Moving toward a more sustainable enterprise,” which details the company’s services, operations and client-focused strategies to achieve long-term sustainable solutions across five sustainability categories: energy and resources; client service excellence; green buildings; community and supply chain; and workplace, well-being and diversity.

Two-Thirds of Scholastic Books Now Sourced From FSC-Certified Paper

WASTE NOT - Scholastic, Inc., leading publisher of books for children and young adults, announced on Monday that it now purchases 68.2 percent of its paper from Forest Stewardship Council (FSC)-certified sources, surpassing its original goal of increasing the amount of FSC-certified paper purchased for its publications to 30 percent by 2012.The global children's publishing, education and media company says that after making significant gains toward the FSC goal between 2008 and 2011, it increased its goal for 2012 from 30 percent to 35 percent of all paper purchased to be FSC-certified. Scholastic also pledged to by the same date increase its use of recycled paper to 25 percent, of which 75 percent would be post-consumer waste.

Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

MARKETING AND COMMS - Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow" is a 3-1/2-minute film that Chipotle Mexican Grill released online last week that depicts what the brand calls "a dystopian fantasy world" in which "all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system."

10 Finalists in Cradle to Cradle Product Innovation Challenge Show What’s Next in Green Building

PRODUCT, SERVICE & DESIGN INNOVATION - Products from ten companies have been selected as finalists for the Cradle to Cradle (C2C) Product Innovation Challenge, sponsored by the Schmidt Family Foundation and the Dutch Postcode Lottery. Three winners will be selected from this group and will share a cash prize of $250,000.The Cradle to Cradle Products Innovation Institute, in partnership with Make It Right, launched its first-ever Product Innovation Challenge in November 2012. By June, over 100 products had been entered for consideration.

What Internet Citizens Should Know About the Personal Data Economy

THE NEXT ECONOMY - John C. Havens is founder of the H(app)athon Project, a contributing writer for Mashable, and author of the upcoming book, Hacking Happiness. At Sustainable Brands ’13 last month, he spoke on the main stage about “Unleashing the Personal Data Economy,” and we later dove further into the subject.What exactly is the personal data economy?

Ecovative Foraging Fungi to Displace Plastic Packaging, Setting Sights on Net Positivity

WASTE NOT - In a global economy infamous for consumer consumption of “things,” Ecovative delivers environmentally responsible solutions with “win-win-win” materials. These materials are a win for our planet, for people and for Ecovative's profit. To achieve these universal benefits, instead of accepting the first, the fastest or the easiest option for production, our approach is to start from scratch and ask how nature accomplishes a task.

Bridgestone Americas and Yulex Develop Renewable Alternative to Rubber

CHEMISTRY, MATERIALS & PACKAGING - A little-known perennial shrub called guayule (pronounced why-u-lee), native to the Southwestern United States, has been tapped as a potential alternative natural source for rubber by Bridgestone Americas and agricultural-based biomaterials company, Yulex.

BASF Licenses Genomatica Process for Creating BDO from Renewable Feedstock

CHEMISTRY, MATERIALS & PACKAGING - Chemical technology company Genomatica has announced a new partnership with BASF. The chemical giant has licensed Genomatica’s patented new manufacturing process for a renewable form of the organic compound 1,4-butanediol, more commonly known as BDO.BDO and its many derivatives are used for the production of plastics, solvents, electronic chemicals and elastic fibers.

Dell's Cube, Content, Curb Approach to Packaging

CHEMISTRY, MATERIALS & PACKAGING - If you’re a long-time Dell customer, you’ve probably noticed that our packaging looks far different than it did just a few years ago. It’s smaller, easier to recycle, and may even contain some materials you’re more likely to associate with your garden than your computer.

Report: Employee Engagement Key to Successful Sustainability Program

ORGANIZATIONAL CHANGE - A recent report released by financial services firm Jones Lang LaSalle claims companies that implement successful sustainability initiatives solicit employee participation and recommends organizing the engagement process into three phas

Chevron, Shell Join Environmentalists To Regulate Fracking Standards

THE NEXT ECONOMY - A group of energy companies, philanthropic foundations and environmental groups have formed a new organization providing shale gas producers with performance standards certification for shale development.

Despite Climate-Related Damages, Insurers Lack Strategies

ORGANIZATIONAL CHANGE - Only one out of eight insurers said they have in-depth climate change strategies, according to a recent survey by investor advocacy group Ceres.

Shell’s ‘New Lens Scenarios’ Predict Near-Zero Global Carbon Emissions by 2100

NEW METRICS - Shell released new scenarios last week that explore two possible futures with dramatically different implications for society and the world’s energy system. One scenario sees cleaner-burning natural gas becoming the most important energy source globally by the 2030s and early action to limit carbon dioxide emissions. The other sees solar becoming the top source by about 2070, but with slower action to address the threat of climate change.The New Lens Scenarios look at trends in the economy, politics and energy as far ahead as 2100, and underscore the critical role government policies could play in shaping the future.

GRI’s G4 Exposure Draft Undermines Sustainable Global Economy

NEW METRICS - We’re scratching our heads over the Global Reporting Initiative’s recent release of the Exposure Draft of its fourth generation of Sustainability Reporting Guidelines (dubbed “G4”).