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The Art of Failure: Lessons for Brands from the Bottom of the Pyramid

Let me tell you a few things about failure — a subject on which I’m something of an expert. Read More...

Sharing Is the Key to Scaling Sustainability

A solid argument can be made that corporate America has made significant progress in the sustainability arena. Read More...

2 Tools That Can Help Set Your Business Up for True Future-Fitness

Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°C. The main conclusion from the report was that global warming is likely to reach 1.5°C in just 12 years if current rates of greenhouse gas (GHG) emissions continue. To halt warming at 1.5°C and thus avoid the most disastrous impacts of climate change, the IPCC states that anthropogenic GHG emissions must reach net zero by 2050. This is a monumental task and one that will require what the IPCC calls “rapid and far-reaching transitions.” Read More...

Celebrities as Social Entrepreneurs: What the Trend Means for You

A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr. Read More...

Corporate Reporting Dialogue Launches 2-Year Project to Drive Better Alignment

Today, the Corporate Reporting Dialogue — a coalition of major international corporate reporting standard setters and framework providers — announced a groundbreaking, two-year project focused on driving better alignment in the corporate reporting landscape, to make it easier for companies to prepare effective and coherent disclosures that meet the evolving information needs of capital markets and society. Read More...

Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business. Read More...

How MOD Pizza's People-First Culture Drives Growth and Impact

Corporate culture sets the groundwork for how your team interacts with each other and your customers. Read More...

Mimicking Nature, But Not as Nature Intended: An Introduction to Geomimicry

This is the first in a series of posts by Dr. Gregory Unruh about geomimicry and its implications for sustainability. Read More...

Q&A: MSC on Its Plan to Put Fishing on a 'Pathway to Sustainability'

With the Our Ocean conference taking place in Bali, Indonesia, this week, ocean sustainability has been a hot topic: The event burst with sweeping commitments from the public and private sector alike aimed at cleaning up and protecting this precious resource. One such commitment came from the Marine Stewardship Council (MSC), which launched a £1 million Ocean Stewardship Fund. Read More...

Global, Multisector Commitments Aim to Eliminate Plastic Pollution at the Source; Is It Enough?

NOTE: This article was updated on October 30, 2018 at 11:45am ET. A Global Commitment to eradicate plastic waste and pollution at the source has been signed by 250 organisations including many of the world’s largest packaging producers, brands, retailers and recyclers, as well as governments and NGOs. For some signatories, the Global Commitment is just one facet of their plan to overhaul their approach to plastic. The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation (EMF), in collaboration with UN Environment, and was officially unveiled at the Our Ocean Conference in Bali today. Read More...

Future-Fit Business Benchmark Shows Novo Nordisk What 'Good' Looks Like

Novo Nordisk is the first global company to have completed a Future-Fit self-assessment and to have the results independently assured. In advance of Sustainable Brands’ New Metrics ’18 event next week in Philadelphia, I sat down with Cora Olsen, Global Lead on Integrated Reporting at Novo Nordisk, to discuss what the company learned from this process. Read More...

REI Again Urging Americans to #OptOutside, Studying Link to Human Health

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. Read More...

REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee

Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several prominent Washington-based businesses including REI, Expedia, Microsoft and Northwest Energy, and over 100 businesses in total. Read More...

New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets

Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth and Compassion in World Farming points the finger at governments, which they say are failing to tackle meat over-consumption to meet climate targets. Read More...

Target, ADM Join Food Giants Rising to Ceres' AgWater Challenge

Today, Ceres and World Wildlife Fund (WWF) announce the addition of Target and Archer Daniels Midland Company (ADM), one of the world’s largest agricultural processors and food ingredient providers, to the AgWater Challenge. The two companies’ new water stewardship commitments were shared today at the Financial Times Water Summit in London. Read More...

`Materiality Is Broken. But It Doesn’t Have to Be.

In formulating strategy, shaping communications and improving their impact in the world, companies, and their sustainability teams, must answer two big questions: "What is important to our business?” and "What is important to our stakeholders?” (Sometimes as a proxy for the larger question: “What is important to the world?") Read More...

10 Burning Questions: PMI on How It Will Create a Smoke-Free Future

Jennifer Motles and her colleagues at Philip Morris International (PMI) are on a crusade to end smoking. They know many of us probably won’t believe them. And they are OK with that; they just want the chance to prove it. Read More...

How AI, Machine Learning Are Solving Global Problems

Although developments in the field of artificial intelligence began around the 1950s, its capacities have significantly increased in the recent years. Owing to factors such as the development of faster computers, availability of open-source software and the access to vast amounts of computational data, AI has now branched into machine learning (ML), probabilistic predictions, chaos theory and evolutionary computation. Investing in artificial intelligence courses, therefore, prepares people to undertake not just one, but many AI applications. Read More...

Investors Can Now Compare ESG Scores on New ESGHub™ App

Responsible investing has been an overriding theme of the past two weeks, with a proliferation of new initiatives, campaigns and reports joining a growing list of recently released resources for sustainable and impact investors to increase the quality of their investments emerging during last week’s Global Climate Action Summit and this week at Climate Week. Read More...

Seoul Spearheads Global Efforts to Promote Sustainable Urban Tourism

“Tourists, go home.” “Tourists: Your luxury trip, my daily misery.” “Your tourism kills my neighborhood.” These kinds of sentiments have likely been heard in travel destinations that have become victims of their own success and attractiveness. Indeed, for many residents living in popular landmarks, tourism can often be a nightmare rather than a dream. While many cities have been overwhelmed by mass tourism and what is now called “overtourism,” Seoul has been striving to promote alternative forms of tourism that do not put pressure on destinations and offer quality experiences to citizens as well as visitors. Read More...

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October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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