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Marketing & Communications
Transparency Is the Outcome in a Process, Not the First Step
Transparency Is the Outcome in a Process, Not the First Step
Published on June 14, 2019
Written by Chad Autry
About a 5 minute read

H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this heightened visibility approach should understand that transparency is merely the end goal in a multi-step process. Read More...

Consumer Behavior ChangeCircular Economy
Philip Morris International Is Now in the Life Insurance Business
Philip Morris International Is Now in the Life Insurance Business
Published on June 14, 2019
Written by Sustainable Brands
About a 9 minute read

PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits. Read More...

Composting at Chick-fil-A: Completing the Circle
Composting at Chick-fil-A: Completing the Circle
Published on June 13, 2019
Written by Chick-fil-A
About a 4 minute read

Chick-fil-A pilots restaurant-composting program to reduce trash in landfills Read More...

Circular Economy
Indigo to Remove 1 ‘Terraton’ CO2 from Atmosphere Through Regenerative Farming
Indigo to Remove 1 ‘Terraton’ CO2 from Atmosphere Through Regenerative Farming
Published on June 13, 2019
About a 5 minute read

“The potential for agricultural soils to capture and store atmospheric carbon dioxide is the most hopeful potential solution that I know of to address climate change.” — Indigo CEO David Perry Read More...

Target’s Renewable Electricity Goal Makes Way For a Brighter Future
Target’s Renewable Electricity Goal Makes Way For a Brighter Future
Published on June 12, 2019
Written by Target
About a 2 minute read

It’s no secret: We’re working toward important goals to create a more sustainable future for our guests, team members and the planet. Read More...

Abbott - Blood Donation: Millennials Needed
Abbott - Blood Donation: Millennials Needed
Published on June 12, 2019
Written by Abbott
About a 3 minute read

If more millennials step up to give, they can fill the gap left by aging baby boomers. See why their donations may move the needle. Read More...

Innovation & Technology
How Can Sustainability Be a Win for B2B Companies? Ask Flex
How Can Sustainability Be a Win for B2B Companies? Ask Flex
Published on June 12, 2019
Written by Sustainable Brands
About a 7 minute read

Consumer-facing companies get a lot of the attention for their sustainability efforts through great ads and campaigns. But there is a huge role for B2B companies to benefit from sustainability solutions, as well. Flex is one of these. Read More...

Consumer Behavior ChangeInnovation & Technology
Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat
Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat
Published on June 12, 2019
About a 4 minute read

The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change. Read More...

Organizational Governance
Why Leaders Must Drive Change by Putting the SDGs at the Heart of Business
Why Leaders Must Drive Change by Putting the SDGs at the Heart of Business
Published on June 11, 2019
Written by Marga Hoek
About a 6 minute read

With only a little over a decade left to meet the SDGs by 2030, it is crucial to maintain — or, better said, create — a stable and fair world. To accelerate our actions to achieve the Goals, we need trust. And that trust will grow when we achieve the Goals. Read More...

Circular Economy
Can Green PE, Better Collection and Recycling Redeem Plastic? Braskem Thinks So
Can Green PE, Better Collection and Recycling Redeem Plastic? Braskem Thinks So
Published on June 11, 2019
Written by Sustainable Brands
About a 5 minute read

As ocean plastic in particular has captured the world’s attention, plastic producers such as Braskem have quickly ramped up efforts to use plastic responsibly and create better alternatives. Read More...

Materials & Packaging
L’Oréal, TerraCycle Illustrate How Products Should Be Made, Packaged
L’Oréal, TerraCycle Illustrate How Products Should Be Made, Packaged
Published on June 9, 2019
Written by Hope Freedman and Melissa Radiwon
About a 9 minute read

The innovators behind Seed Phytonutrients and the Loop reusable packaging platform shared lessons learned, and the potential impacts these disruptive new approaches to product and packaging development could hold for their respective industries. Read More...

Organizational Governance
Reaching Deep Into Communities to Cultivate Tomorrow’s Changemakers
Reaching Deep Into Communities to Cultivate Tomorrow’s Changemakers
Published on June 9, 2019
Written by Mia Overall Melissa Radiwon Shannon Houde and Mandy McNeil
About a 11 minute read

Throughout the week at SB’19 Detroit, as we were regaled with tales of inspiring programs such as Dave’s Killer Bread’s Second Chance Employment initiative, we were pleasantly struck by the theme that emerged of brands and other organizations cultivating leaders and changemakers from unlikely places and in unique ways. Read More...

AT&T: Future Focused. Purpose Driven.
AT&T: Future Focused. Purpose Driven.
Published on June 8, 2019
Written by AT&T
About a 4 minute read

As I was talking with an investor the other day talk about his system of evaluating a company’s environmental, social, and governance (ESG) performance, it occurred to me how familiar that discussion was becoming. Read More...

Avery Dennison Plastic Bank Printed Fabric Labels are Helping Reduce Oceans Plastic
Avery Dennison Plastic Bank Printed Fabric Labels are Helping Reduce Oceans Plastic
Published on June 7, 2019
Written by Avery Dennison
About a 1 minute read

Avery Dennison's partnership with Plastic Bank is closing the loop on social plastic. Read More...

Message on a Bottle: How One Expedition Is Engaging Communities to Learn About Plastic Waste
Message on a Bottle: How One Expedition Is Engaging Communities to Learn About Plastic Waste
Published on June 7, 2019
Written by National Geographic
About a 6 minute read

The “Sea to Source: Ganges” expedition team engages communities to help them track plastic pollution with wooden drift cards. Read More...

Supply Chain
SB'19 Detroit: Transparency, Alliances Unsnarling the Tangled Webs We Weave
SB'19 Detroit: Transparency, Alliances Unsnarling the Tangled Webs We Weave
Published on June 6, 2019
Written by Mike Hower Mia Overall and Mandy McNeil
About a 14 minute read

SB'19 Detroit was full of rich discussions from brands, technology providers and alliances driving holistic changes in supply chains and other complex systems — and shining light on problems along the way. Read More...

Marketing & Communications
How Danone Is Putting Humanity Back Into Marketing
How Danone Is Putting Humanity Back Into Marketing
Published on June 6, 2019
About a 2 minute read

“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse Read More...

Consumer Behavior ChangeMarketing & Communications
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
Published on June 6, 2019
Written by Lorraine Schuchart and Shannon Houde
About a 6 minute read

On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. Read More...

Sustana: Recyclable and recycled paper products: Making a big difference for the planet
Sustana: Recyclable and recycled paper products: Making a big difference for the planet
Published on June 6, 2019
Written by Sustana
About a 5 minute read

Over the past year, stories about trash have been making headlines around the world, bringing to light how much waste the developed world is producing. Read More...

”Delivering the Good Life of Tomorrow” — BASF at Sustainable Brands Detroit
”Delivering the Good Life of Tomorrow” — BASF at Sustainable Brands Detroit
Published on June 5, 2019
Written by BASF
About a 2 minute read

Detroit was the home of Sustainable Brands’ global flagship conference from June 3 through June 6, focusing on “Delivering the Good Life of Tomorrow”. About 2,500 participants were at the conference. BASF was the presenting sponsor and participant in various workshops and discussions. Read More...

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