MARKETING AND COMMS - Jones Lang LaSalle last week released its 2012 Sustainability Report, “Moving toward a more sustainable enterprise,” which details the company’s services, operations and client-focused strategies to achieve long-term sustainable solutions across five sustainability categories: energy and resources; client service excellence; green buildings; community and supply chain; and workplace, well-being and diversity.
WASTE NOT - Scholastic, Inc., leading publisher of books for children and young adults, announced on Monday that it now purchases 68.2 percent of its paper from Forest Stewardship Council (FSC)-certified sources, surpassing its original goal of increasing the amount of FSC-certified paper purchased for its publications to 30 percent by 2012.The global children's publishing, education and media company says that after making significant gains toward the FSC goal between 2008 and 2011, it increased its goal for 2012 from 30 percent to 35 percent of all paper purchased to be FSC-certified. Scholastic also pledged to by the same date increase its use of recycled paper to 25 percent, of which 75 percent would be post-consumer waste.
MARKETING AND COMMS - Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow" is a 3-1/2-minute film that Chipotle Mexican Grill released online last week that depicts what the brand calls "a dystopian fantasy world" in which "all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system."
THE NEXT ECONOMY - John C. Havens is founder of the H(app)athon Project, a contributing writer for Mashable, and author of the upcoming book, Hacking Happiness. At Sustainable Brands ’13 last month, he spoke on the main stage about “Unleashing the Personal Data Economy,” and we later dove further into the subject.What exactly is the personal data economy?
CHEMISTRY, MATERIALS & PACKAGING - A little-known perennial shrub called guayule (pronounced why-u-lee), native to the Southwestern United States, has been tapped as a potential alternative natural source for rubber by Bridgestone Americas and agricultural-based biomaterials company, Yulex.
CHEMISTRY, MATERIALS & PACKAGING - Chemical technology company Genomatica has announced a new partnership with BASF. The chemical giant has licensed Genomatica’s patented new manufacturing process for a renewable form of the organic compound 1,4-butanediol, more commonly known as BDO.BDO and its many derivatives are used for the production of plastics, solvents, electronic chemicals and elastic fibers.
ORGANIZATIONAL CHANGE - A recent report released by financial services firm Jones Lang LaSalle claims companies that implement successful sustainability initiatives solicit employee participation and recommends organizing the engagement process into three phas
THE NEXT ECONOMY - A group of energy companies, philanthropic foundations and environmental groups have formed a new organization providing shale gas producers with performance standards certification for shale development.
ORGANIZATIONAL CHANGE - Only one out of eight insurers said they have in-depth climate change strategies, according to a recent survey by investor advocacy group Ceres.
NEW METRICS - Shell released new scenarios last week that explore two possible futures with dramatically different implications for society and the world’s energy system. One scenario sees cleaner-burning natural gas becoming the most important energy source globally by the 2030s and early action to limit carbon dioxide emissions. The other sees solar becoming the top source by about 2070, but with slower action to address the threat of climate change.The New Lens Scenarios look at trends in the economy, politics and energy as far ahead as 2100, and underscore the critical role government policies could play in shaping the future.
NEW METRICS - We’re scratching our heads over the Global Reporting Initiative’s recent release of the Exposure Draft of its fourth generation of Sustainability Reporting Guidelines (dubbed “G4”).
NEW METRICS - “Now, explain it to me like I’m a four year old,” says Denzel Washington to Tom Hanks in the 1993 film Philadelphia. We pose this same question to the Global Reporting Initiative, the standard-setter for sustainability reporting.
NEW METRICS - While it is common practice now for corporate sustainability reports to include materiality matrices, whether or not they actually serve their purpose is debatable. Indeed, we (the Center for Sustainable Organizations) don't think they do, and have some suggestions for how to improve them.
NEW METRICS - GRI has now formally responded to the Enforce or Explain campaign we (the Center for Sustainable Organizations) launched last month in which we suggested that it either enforce the ‘sustainability context’ principle in its Guidelines, or explain why it doesn’t. Motivated, in part, by GRI’s own Report or Explain Campaign, in which GRI exhorts businesses around the world to issue sustainability reports or explain why they don’t, our campaign was aimed at GRI itself.
NEW METRICS - On April 30, the Federal Trade Commission (FTC) will conduct a second public workshop in its continuing efforts to address the question of how sustainability claims in advertising should be handled.
FINANCE & INVESTMENT - The ice cream brand aims to help 5,000 female cocoa farmers in Côte D'Ivoire achieve financial stability and diversify their incomes, for greater prosperity in the cocoa-farming offseason, by 2025.
PRODUCT, SERVICE & DESIGN INNOVATION -
CHEMISTRY, MATERIALS & PACKAGING - Earlier this year, P&G outlined a comprehensive framework for its leading brands to increase their positive impacts on society and the environment. But forest-conservation NGOs say they need less talk, more action when it comes to P&G's tissue products.