BUSINESS CASE - Learning from Detroit: Designing a More Diverse, Prosperous and Equitable Economy by Mara Slade Image credit: TechTown In an afternoon panel packed with Detroit leaders, we heard firsthand how they are working in human-centered ways to grow the local economy and support Detroit entrepreneurs.
SUPPLY CHAIN - By 2050, our global population will grow by more than 2 billion, which will require 70 percent more food. In addition to rising demand, companies are facing increasing scrutiny on the environmental impacts across their value chains. While improvements in processing and packaging are helping brands progress on sustainability, interventions at farm level are essential for driving real change. We recently spoke with Pure Strategies’ Co-Founder and Managing Director, Tim Greiner, to learn more about how brands and farmers both are working together to usher the industry towards a more sustainable future.
BUSINESS CASE - It’s been a busy year for Nestlé – joining various initiatives and making strategic investments aimed at everything from boosting recycling infrastructure to developing bio-based packaging to improving consumer eating habits. We spoke with Nestlé’s President of Corporate Affairs, Paul Bakus, ahead of his appearance this week at SB’17 Detroit, to learn how the food giant is leveraging partnerships to achieve its many sustainability goals.
COLLABORATION - Cotton is an integral part of the apparel and textile industry providing livelihoods for over 300 million people across the globe. The environmental and social implications of cotton production are, however, significant.
SUPPLY CHAIN - Four years after the collapse of the Rana Plaza garment factory in which 1,134 people were killed, Fashion Revolution has released its 2017 Fashion Transparency Index, which ranks 100 of the biggest fashion companies on their social and environmental policies, practices and impacts.
BEHAVIOR CHANGE - Seventy-five million people work directly in the fashion and textiles industry. Many are subject to exploitation; verbal and physical abuse, unsafe working conditions and poor pay. While some progress has been made since the collapse of the Rana Plaza garment factory in 2013, which killed 1,138 people, there is still a lot to be done.
PRODUCT, SERVICE & DESIGN INNOVATION - Just weeks after the launch of McDonough Innovation’s Fashion for Good innovation and practical action lab in Amsterdam, the 12 startups selected to participate in the Plug and Play — Fashion for Good accelerator have been announced.
MARKETING AND COMMS - We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts. Tread lightly into this minefield …
NEW METRICS - The question remains of how best to assess the sustainability of whole economies. If existing measurement models such as GDP, ISEW and GPI focus on size or welfare, then we need a third class of models – one that makes it possible to measure the sustainability performance of economies.
CLEANTECH - While electric vehicles have long been identified as a leading solution to reduce emissions and combat climate change, hydrogen fuel cells are still met with significant criticism. The flammability of the element leaves many skeptical about the feasibility of fuel cell vehicles, but for companies such as Toyota and Shell, hydrogen is the future.
PRODUCT, SERVICE & DESIGN INNOVATION - Two new announcements from Ford highlight how the auto and mobility company is harnessing technology to get ahead. With ambitious plans to launch an autonomous vehicle in 2021, Ford has announced that it is investing $1 billion over the next five years in Argo AI, an artificial intelligence company founded by former Google and Uber leaders, to develop a virtual driver system.
MARKETING AND COMMS - The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever.
PRODUCT, SERVICE & DESIGN INNOVATION - Tech startup Intuition Robotics has unveiled an artificial intelligence-based robot companion designed to improve the quality of life of the elderly populations.
PRODUCT, SERVICE & DESIGN INNOVATION - There are about 3 trillion trees left on earth, or roughly 400 trees per person. Seems like a lot, but what if we told you that since the advent of human civilisation, half of all trees have been cut down, or that 15 billion trees are lost each year?
PRODUCT, SERVICE & DESIGN INNOVATION - Coming off a string of apparent strides toward recognizing the benefits of sustainability – including ratifying a shareholder resolution that commits the company to investing in a low-carbon future, earning a place on the Dow Jones Sustainability Index (DJSI) earlier this year, launching an online tool for low-carbon startups to access financing, and last month
PRODUCT, SERVICE & DESIGN INNOVATION - I’ve yet to meet a corporate CSO or sustainability team member who told me that they really look forward to filling in their annual sustainability questionnaires. In fact, the opposite is almost unanimously true. It’s not that questionnaires don’t have their place per se; they absolutely do. But it seems like every new framework comes with yet another set of (different) questions, requiring participants to input sensitive company information into a ‘black box’ mechanism in order to get a single number or rating in return.
MARKETING AND COMMS - Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases.
PRODUCT, SERVICE & DESIGN INNOVATION - Today, sportswear leader adidas and environmental organization Parley for the Oceans unveiled the first football and running performance products made from upcycled marine plastic waste, recovered via Parley’s interception and cleanup operations in coastal areas of the Maldives.
CHEMISTRY, MATERIALS & PACKAGING - The latest textile innovations include a new TENCEL® made from cotton fabric waste, recently picked up by Patagonia, and a research breakthrough that could lead to ‘tarantula blue’ textiles.
THE NEXT ECONOMY - In the midst of talks on “marketing,” “driving business forward” and “creating competitive advantages” this week at SB’16 Copenhagen, Sirikul “Nui” Laukaikul - founder of the Brandbeing Consultant and representing the Thailand Sustainable Development Foundation (TSDF) - started her talk with a simple ask: “Smile.”