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Why Leaders Must Drive Change by Putting the SDGs at the Heart of Business

With only a little over a decade left to meet the SDGs by 2030, it is crucial to maintain — or, better said, create — a stable and fair world. To accelerate our actions to achieve the Goals, we need trust. And that trust will grow when we achieve the Goals. Read More...

Can Green PE, Better Collection and Recycling Redeem Plastic? Braskem Thinks So

As ocean plastic in particular has captured the world’s attention, plastic producers such as Braskem have quickly ramped up efforts to use plastic responsibly and create better alternatives. Read More...

L’Oréal, TerraCycle Illustrate How Products Should Be Made, Packaged

The innovators behind Seed Phytonutrients and the Loop reusable packaging platform shared lessons learned, and the potential impacts these disruptive new approaches to product and packaging development could hold for their respective industries. Read More...

Reaching Deep Into Communities to Cultivate Tomorrow’s Changemakers

Throughout the week at SB’19 Detroit, as we were regaled with tales of inspiring programs such as Dave’s Killer Bread’s Second Chance Employment initiative, we were pleasantly struck by the theme that emerged of brands and other organizations cultivating leaders and changemakers from unlikely places and in unique ways. Read More...

AT&T: Future Focused. Purpose Driven.

As I was talking with an investor the other day talk about his system of evaluating a company’s environmental, social, and governance (ESG) performance, it occurred to me how familiar that discussion was becoming. Read More...

Avery Dennison Plastic Bank Printed Fabric Labels are Helping Reduce Oceans Plastic

Avery Dennison's partnership with Plastic Bank is closing the loop on social plastic. Read More...

Message on a Bottle: How One Expedition Is Engaging Communities to Learn About Plastic Waste

The “Sea to Source: Ganges” expedition team engages communities to help them track plastic pollution with wooden drift cards. Read More...

SB'19 Detroit: Transparency, Alliances Unsnarling the Tangled Webs We Weave

SB'19 Detroit was full of rich discussions from brands, technology providers and alliances driving holistic changes in supply chains and other complex systems — and shining light on problems along the way. Read More...

How Danone Is Putting Humanity Back Into Marketing

“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse Read More...

#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. Read More...

Sustana: Recyclable and recycled paper products: Making a big difference for the planet

Over the past year, stories about trash have been making headlines around the world, bringing to light how much waste the developed world is producing. Read More...

”Delivering the Good Life of Tomorrow” — BASF at Sustainable Brands Detroit

Detroit was the home of Sustainable Brands’ global flagship conference from June 3 through June 6, focusing on “Delivering the Good Life of Tomorrow”. About 2,500 participants were at the conference. BASF was the presenting sponsor and participant in various workshops and discussions. Read More...

Brands Large and Small on Driving the Change They Wish to See in the World

SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future. Read More...

Sports World, CPG Brands Continue Charge Toward Sustainable Plastics Use

Announcements this week take skincare into refillable pods, set new standards designed to protect environment amid climate crisis, and increase recycled content in packaging. Read More...

Rethinking Vinyl Today to Optimize for Tomorrow

We hear a lot about the use and alternatives of single-use plastic these days. But another type of plastic is embracing a new ambitious business model: Vinyl. Read More...

MBDC, Toxnot Collaborate to Optimize Supply Chain, Material Transparency

An end-to-end solution — from supplier to sustainable product certification, designed to clean up products and global supply chains — goes live. Read More...

CDP: World’s Biggest Companies Face US$1T in Climate Change Risks

Study finds that financial sector companies see the most potential revenue (US$1.2T) from sustainable products & services, while also being exposed to almost 80% of all financial risk value. Read More...

AT&T Survey Finds Most Companies View Climate Change as a Priority, but Have Not Yet Evaluated the Risks

AT&T Shares Climate Change Data for Public Risk Analysis, Announces ‘Climate Resiliency Community Challenge’ in Southeast States Read More...

There’s No Time to Waste, So Let’s Make Time for the Future

When you hear the word “Tupperware,” do you picture leftovers in your grandmother’s fridge? Or perhaps 1960s housewives displaying towers of product at a “Tupperware Party?” It’s time to paint a new picture. Read More...

Adobe, Pantone Launch Custom Colors to Inspire Ocean Conservation, Climate Action

The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals. Read More...

Upcoming Events

June 8-11, 2026
SB'26 San Diego
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February 18-19, 2026
SB'26 Tokyo
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April 15-16, 2026
SB Member Network: Scaling Future-Fit Innovation April Member Meeting
Member Event
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