Unlock New Opportunities for Thought Leadership with SB Webinars

Trending:
Vodka, Nutrient-Dense Snacks Show Glimpse Into Circular Food Future

“When you upcycle what’s already grown, you don’t need to grow more crops, occupy more land, consume more water. Repurposing byproducts, you can help to fight climate change; making protein affordable, you fight food insecurity for current and future generations.” — Michela Petronio, BLU1877

At Sustainable Brands, we're thrilled by the constant stream of waste-saving, value-adding innovations we discover every day. Here are three more that have recently inspired us ...

Meet Black Cow Vodka: A surprising circular solution to cheese-manufacturing waste

Sixth-generation, Somerset, England-based cheesemaker Barber’s — now the oldest surviving cheddar makers in the world, according to its website — produce over 80 tonnes of cheese each day, made from milk from over 100 local dairy farms.

Once the milk arrives at Barber’s, though, what becomes of it differs a bit from what happens at your average cheesemaker.

As Barber’s director Giles Barber recently told The Manufacturer, milk is separated into curds (which go on to become cheese) and whey — roughly 85 percent of the milk, which has been described as “the problem child of the dairy industry.”

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

As Barber explained, the Barber’s team makes use of all components of the milk — separating any residual butterfat from the whey, to make butter; processing the whey protein for use in infant formula products; and separating the lactose into a concentrated serum that then goes into anaerobic digesters for energy creation, or is fermented and distilled to make vodka.

Wait, what?

Barber described the process of transforming milk into Black Cow Vodka — a company run by cousin, Jason Barber: The whey serum is fermented into a ‘beer’ using a special yeast that converts the milk sugar into alcohol; this ‘milk beer’ goes on to be distilled into vodka, triple filtered and finished, then hand-bottled. The result is what the company calls “the world’s smoothest vodka.”

As Giles Barber told The Manufacturer, Barber’s closes the loop on its cheese production, down to the final byproduct, water — “which we use to wash down and clean the cheesemaking areas. Once that has been done, the water is then piped a few miles underground to a purification plant, where it is cleaned to a standard that allows us to put it back into the water system. It is often cleaner than the river it goes into, so it is improving the river water quality.”


ReGrained wins 2019 NEXTY Award for innovations in upcycling, sustainable packaging

L-R: ReGrained co-founders Jordan Schwartz and Daniel Kurzrock | Image credit: ReGrained

Meanwhile, San Francisco-based startup ReGrained — a finalist in SB’s 2016 Innovation Open, which has made a name for itself with its nutrient-dense granola bars made from spent brewery grains — recently won one of only 4 Editor's Choice NEXTY Awards given out at the 2019 Natural Products Expo West. The Awards were created to recognize the most game-changing and inspiring products in the natural/organic CPG market today; of over 3,600 exhibitors, ReGrained was selected for its innovation, integrity and inspiration; and helping to advance the work of the natural products industry to deliver more healthful, trusted and sustainable products to consumers.

The award arose from a challenging discovery for ReGrained. Unfortunately, the company’s first-to-market compostable, plant-based packaging wasn’t keeping its SuperGrain+ bars fresh out in the field. Rather than continuing to risk stale products, the team decided to suspend its use until a viable solution was developed. In a public statement announcing the temporary switch, ReGrained CEO Daniel Kurzrock acknowledged, "In our effort to prove that waste can be designed out of the food system, we began to create waste through staling product."

At Expo West 2019, ReGrained shared the story on the show floor and thought leadership stage. The company’s goal is to package in a fully certified compostable film within a year — it is working with the OSC2 sustainable packaging collaborative and other industry experts to achieve this. ReGrained has open-sourced its experience to help lead the industry to broadly adopt regenerative, plant-based alternatives to conventional, petroleum-derived, non-renewable/degradable packaging.

At the trade show, ReGrained also showcased its latest product — a savory puffed snack. These extruded snacks feature the brand's hero ingredient, SuperGrain+ — a nutrient-dense, sustainable flour upcycled from rescued brewers' grain and processed using ReGrained's patented technology — and come in five flavors: Mexican Street CornUrban Garden, Texas Pit BBQ, Smoked Salt and Pepper and Aged Cheddar. To democratize the final phase of their product development, ReGrained invited Expo West attendees to trial the crunchy snack and provide feedback before the official launch of the product this summer.

"We are on a mission to better align the food we eat with the planet we love, and winning the Editors' Choice NEXTY is incredible validation that we are making progress,” Kurzrock says. “We are honored to receive this award and proud to be part of an industry ecosystem that cares deeply about people, planet and a better future!"

"These products represent the future of the natural products industry where sustainability and transparency are the norm," says Jessie Shafer, content director at New Hope Network and one of the NEXTY judges. "Our industry can have a huge influence on how big manufacturers and mainstream buyers think about consumer packaged goods. The winners of our NEXTY awards inspire change and integrity in everything from ingredients to packaging."


Planetarians closes $750K seed round to expand applications from upcycled ingredients

Image credit: Planetarians

And finally, food-upcycling startup Planetarians has closed a $750,000 seed round with the help of Barilla Group's BLU1877, Techstars, SOSV, The Yield Lab and a group of angels.

Planetarians is an ingredient tech company, upcycling byproducts and solid food waste into high-protein, high-fiber ingredients that allow brands to create products that appeal to customers who want “better for you, better for the environment” foods. Planetarians technology sterilizes, destroys anti-nutrients and functionalizes fiber in one step. The company’s functional protein flour made from upcycled, defatted sunflower seeds has three times the protein and twice the fiber of wheat flour, at the same cost.

“Planetarians’ technology creates value for food processors who produce byproducts and for food companies who can use our ingredients to develop nutritious and sustainable products for consumers,” said Aleh Manchuliantsau, Planetarians’ co-founder & CEO. “Our technology allows food processors to sell byproducts that can now be transformed into a high protein, high fiber flour at a premium price, a powerful incentive to repurpose byproducts that would have otherwise been wasted or used as feed.”

High-protein, high-fiber Planetarians ingredients help food brands to convert bakery applications into a good source of protein.

“With the help of BLU1877, we validated at Barilla’s R&D Pilot plant high-protein pasta, bread, crackers,” adds Anastasia Tkacheva, Planetarians co-founder & CTO. “With Amadori, we made flexitarian meatballs and ragu.”

The San Mateo, California-based company will use the funding to continue trials with customers and enlarge the range of product applications from already tested snacks, pasta, bakery and meat applications to noodles, breakfast products, dips and purees.

In 2017, Planetarians completed feasibility tests at the University of Minnesota and received an equity investment from TechStars Accelerator. The following year, the company released chips made from upcycled ingredients, which resulted in 69 percent month-to-month growth on Amazon, and showcased ingredients at IFT and SupplySide West.

Planetarians was recently selected as one of 15 innovative startups shaping the future of food by FoodBytes! by Rabobank. Planetarians will present its technology at FoodBytes! San Francisco March 28 -- where it will also sample its pasta created with Barilla and its flexitarian meatballs created with Amadori for investors, media and industry attendees.

“Five years ago, we were a small team of food scientists, and sourcing new ingredients for our formulations we stumbled [onto] sunflower defatted seeds — a byproduct of vegetable oil extraction,” Manchuliantsau recalls. “It had 35 percent protein but [was] fed to animals — but isn’t it ridiculous to feed animals more protein than we get back from beef? Initially driven by savings for our own product line, when we figured out the way how to upcycle those ingredients for human consumption, we decided to pivot our company to pass the savings we oversaw for ourselves to many other brands.”

“When you upcycle what’s already grown, you don’t need to grow more crops, occupy more land, consume more water,” says BLU1877’s Michela Petronio. “Repurposing byproducts, you can help to fight climate change; making protein affordable, you fight food insecurity for current and future generations.”

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
More Information

Related Stories

Unwrapping the Holiday Returns Crisis: The Hidden Costs of Convenience CIRCULAR ECONOMY
Unwrapping the Holiday Returns Crisis: The Hidden Costs of Convenience
Yes, It’s Complex – but a Circular Economy Is Achievable CIRCULAR ECONOMY
Yes, It’s Complex – but a Circular Economy Is Achievable
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy CIRCULAR ECONOMY
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Meet the ‘Angel’ Helping Hollywood End Its Wasteful Ways CIRCULAR ECONOMY
Meet the ‘Angel’ Helping Hollywood End Its Wasteful Ways
These Startups Are Mycoremediating Impacts of the Building Industry CIRCULAR ECONOMY
These Startups Are Mycoremediating Impacts of the Building Industry
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’ MARKETING & COMMUNICATIONS
Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’