PRODUCT, SERVICE & DESIGN INNOVATION - Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that in some parts of the world we have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that consumer appetite for home furnishings had reached a crucial turning point.
NEW METRICS - Sustainability has long been seen as a soft issue — or at least too complex an issue to apply metrics. That is yesterday’s thinking as reaffirmed by all the speakers this week at New Metrics ’15. On the final day, in the second round of plenaries, Biogen, Johnson & Johnson, SASB and TruValue Labs shared their experience and learnings from establishing metrics and setting standards within their respective industries and a few common themes came to the fore.
NEW METRICS - “As a business community we are making progress, but not enough, and not fast enough.
PRODUCT, SERVICE & DESIGN INNOVATION - On a blazing hot Saturday in Los Angeles last month, the Venice High School Garden, also known as The Learning Garden, hosted the latest in a years-long string of community events – this time, a “Tomato Late Harvest Summer Tasting,” hosted by local startup Cropdots.
SUPPLY CHAIN - The sustainability challenges facing the clothing industry today are immense. In 2013 the Danish fashion institute estimated it to be the second-most damaging industry in the world, with 25 percent of the world’s pesticides used to grow cotton alone, and one-fifth of industrial water pollution stemming from the dyeing and treatment of fabric. The U.S.
ORGANIZATIONAL CHANGE - Sustainability conversations are changing. Just look at the National Association for Environmental Management’s (NAEM’s) thorough “Planning for a Sustainable Future” report released this week: EHS and sustainability leaders are quickly solving operational questions of compliance, measurement & metrics, and target-setting. Now, they’re being called to convene organizational leaders in the face of changing climate, consumers, supply chains, and competitors — three forces that challenge the traditional near-term planning processes endemic to businesses. They’re even grappling with reframing corporate business models for people and environmental stewardship.
BEHAVIOR CHANGE - Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s difficult to motivate consumers to act upon their best intentions. They may state their preference to buy organic, ethically produced products in the abstract, but their actual choice may be different at the point of purchase.
PRODUCT, SERVICE & DESIGN INNOVATION - From startup designers to major retailers, the fashion world continues to battle our culture of fast fashion and wasteful wardrobes with innovative designs and recycling efforts.
SUPPLY CHAIN - The Marine Stewardship Council (MSC) is soliciting feedback on a new traceability tool that verifies seafood supply chain transactions on a global scale. A public consultation period is taking place from August 16th to September 18th, during which industry members are encouraged to offer their expertise and comments to shape the tool.
ORGANIZATIONAL CHANGE - While more and more companies are becoming focused on a triple bottom line — in which they prioritize the health of people and planet in addition to profit — Clif Bar founder Gary Erickson took the sentiment further back in 2000, when he decided to not take a $120 million payout and instead focus on sustaining the health of five bottom lines: Business, Brand, Community, Planet and People. As CEO Kevin Cleary said during a recent “Feed Your Adventure” tour of Clif’s Emeryville headquarters: “In any given year, we incent ourselves and say we have to deliver on all of them — if you deliver on Business, but you don’t deliver on the rest, that isn’t delivering shareholder value.”
MARKETING AND COMMS - Greenpeace has begun its latest campaign against Shell, with a month of protests over the oil giant’s plans to drill in the Arctic.
ORGANIZATIONAL CHANGE - As part of L’Oréal’s global sustainability program called Sharing Beauty With All, the company has pledged that by the year 2020, 100 percent of its products will have an environmental or social benefit. To help make that commitment a reality, L’Oréal is calling on its employees, at every level and across every function, to contribute their own innovative solutions. The L’Oréal Beauty Shaker Awards is the company’s annual internal innovation competition, and in 2014 — the program’s fifth year — sustainability was the name of the game.
WASTE NOT - The largest landfill in the world can’t be found on land at all — but in the middle of the Pacific Ocean. The so-called “Great Pacific Garbage Patch” consists of millions of pounds of trash, mostly plastic, which have created an oceanic desert where only tiny phytoplankton can survive.
SUPPLY CHAIN - Today marks the two-year anniversary of the devastating collapse of the Rana Plaza garment factory in Bangladesh. It also marks the second Fashion Revolution Day, launched last year to commemorate the Rana Plaza disaster with the aims of encouraging greater collaboration across the fashion sector supply chain.
SUPPLY CHAIN - On Friday, the second annual Fashion Revolution Day, people in 66 countries around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands to buyers and consumers.One in six people work in the global fashion supply chain. It is the most labor-dependent industry on the planet, yet the people who make our clothes are hidden from us, often at their own expense, a symptom of the broken links across the fashion industry.
MARKETING AND COMMS - For those of us in the sustainability field, stakeholder engagement that leads to action is the Holy Grail for creating the change needed for a healthy world and future.
PRODUCT, SERVICE & DESIGN INNOVATION - Today, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty and fragility of the oceans and to collaborating on projects that can end their destruction. Together, the organizations will implement a long-term program that builds on three pillars: communication and education; research and innovation; and direct actions against ocean plastic pollution.
NEW METRICS - German software company SAP’s operating profit improves EUR35 million ($38 million) to EUR45 million ($49 million) when its employee engagement index rises one percentage point, according to the company’s 2014 integrated report.The financial impact of a higher employee engagement index results, among other things, from the fact that dedicated employees are more innovative and absent from work fewer days. Likewise, because they are more loyal to the company, there is less missed revenue and less recruiting and training costs traditionally associated with higher turnover rates.
NEW METRICS - Any regular follower of SB knows that most companies must transform their business models if they are to start helping - rather than hindering - society's transition to a sustainable future; and this year will only see expectations grow, with the launch of the SDGs.
PRODUCT, SERVICE & DESIGN INNOVATION - Cambodian fashion brand tonlé is revolutionizing the textile industry not only with its ethical business model, but also a creative approach to zero-waste.