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How Businesses Are Stepping Up to Reforest California

COLLABORATION - California is still reeling from the series of devastating wildfires that gutted its landscape — again — in the past few months.

Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry

THE NEXT ECONOMY - The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts.

Trending: Kellogg, UK Gov Waste No Time Repurposing 'Throw Away' Food

WASTE NOT - New initiatives from both the private and public sector aim to further chip away at the UK’s food waste issue, as the nation attempts to rebound from being designated Europe’s biggest food waster in 2015. Kellogg's Cornflakes adding sweet touch to Throw Away IPA

Utopies: Localizing the Sustainable Economy

COLLABORATION - This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.

Lack of US Climate Policy Putting Companies at Risk; Investors Demand Action

THE NEXT ECONOMY - As a record number of global investors calls on governments to accelerate action on climate change, a new CDP analysis shows that some of the largest U.S.-based corporations view climate change as an increasing risk to their bottom line and reputation among consumers and investors.

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China Lags on Sustainable Viscose, Australia Unveils Tree-Free Alternative

CHEMISTRY, MATERIALS & PACKAGING - Report: Chinese viscose sector’s sustainability roadmap fails to deliver

Trending: Closer Looks into Reporting on, Business Benefits of the SDGs

BUSINESS CASE - Nearly three-quarters of organisations surveyed (72 percent) mention the UN Sustainable Development Goals (SDGs) in their annual corporate or sustainability reports — an increase of 10 percent on last year, according to a new study by PwC. But concrete measures and integration remain elusive for many as organisations struggle to identify actions beyond business-as-usual targets.

The Art of Failure: Lessons for Brands from the Bottom of the Pyramid

SUPPLY CHAIN - Let me tell you a few things about failure — a subject on which I’m something of an expert.

Sharing Is the Key to Scaling Sustainability

COLLABORATION - A solid argument can be made that corporate America has made significant progress in the sustainability arena.

2 Tools That Can Help Set Your Business Up for True Future-Fitness

LEADERSHIP - Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°C. The main conclusion from the report was that global warming is likely to reach 1.5°C in just 12 years if current rates of greenhouse gas (GHG) emissions continue. To halt warming at 1.5°C and thus avoid the most disastrous impacts of climate change, the IPCC states that anthropogenic GHG emissions must reach net zero by 2050. This is a monumental task and one that will require what the IPCC calls “rapid and far-reaching transitions.”

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Celebrities as Social Entrepreneurs: What the Trend Means for You

MARKETING AND COMMS - A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr.

Corporate Reporting Dialogue Launches 2-Year Project to Drive Better Alignment

FINANCE & INVESTMENT - Today, the Corporate Reporting Dialogue — a coalition of major international corporate reporting standard setters and framework providers — announced a groundbreaking, two-year project focused on driving better alignment in the corporate reporting landscape, to make it easier for companies to prepare effective and coherent disclosures that meet the evolving information needs of capital markets and society.

How MOD Pizza's People-First Culture Drives Growth and Impact

ORGANIZATIONAL CHANGE - Corporate culture sets the groundwork for how your team interacts with each other and your customers.

Mimicking Nature, But Not as Nature Intended: An Introduction to Geomimicry

PRODUCT, SERVICE & DESIGN INNOVATION - This is the first in a series of posts by Dr. Gregory Unruh about geomimicry and its implications for sustainability.

Q&A: MSC on Its Plan to Put Fishing on a 'Pathway to Sustainability'

SUPPLY CHAIN - With the Our Ocean conference taking place in Bali, Indonesia, this week, ocean sustainability has been a hot topic: The event burst with sweeping commitments from the public and private sector alike aimed at cleaning up and protecting this precious resource. One such commitment came from the Marine Stewardship Council (MSC), which launched a £1 million Ocean Stewardship Fund.

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Global, Multisector Commitments Aim to Eliminate Plastic Pollution at the Source; Is It Enough?

COLLABORATION - NOTE: This article was updated on October 30, 2018 at 11:45am ET. A Global Commitment to eradicate plastic waste and pollution at the source has been signed by 250 organisations including many of the world’s largest packaging producers, brands, retailers and recyclers, as well as governments and NGOs. For some signatories, the Global Commitment is just one facet of their plan to overhaul their approach to plastic. The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation (EMF), in collaboration with UN Environment, and was officially unveiled at the Our Ocean Conference in Bali today.

Future-Fit Business Benchmark Shows Novo Nordisk What 'Good' Looks Like

NEW METRICS - Novo Nordisk is the first global company to have completed a Future-Fit self-assessment and to have the results independently assured. In advance of Sustainable Brands’ New Metrics ’18 event next week in Philadelphia, I sat down with Cora Olsen, Global Lead on Integrated Reporting at Novo Nordisk, to discuss what the company learned from this process.

New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets

BEHAVIOR CHANGE - Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth and Compassion in World Farming points the finger at governments, which they say are failing to tackle meat over-consumption to meet climate targets.

Target, ADM Join Food Giants Rising to Ceres' AgWater Challenge

SUPPLY CHAIN - Today, Ceres and World Wildlife Fund (WWF) announce the addition of Target and Archer Daniels Midland Company (ADM), one of the world’s largest agricultural processors and food ingredient providers, to the AgWater Challenge. The two companies’ new water stewardship commitments were shared today at the Financial Times Water Summit in London.

`Materiality Is Broken. But It Doesn’t Have to Be.

NEW METRICS - In formulating strategy, shaping communications and improving their impact in the world, companies, and their sustainability teams, must answer two big questions: "What is important to our business?” and "What is important to our stakeholders?” (Sometimes as a proxy for the larger question: “What is important to the world?")

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