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#SB14London: How Anglian Water Is Guiding Users to 'Keep It Clear'

BEHAVIOR CHANGE - After a roundtable discussion hosted by Business in the Community, I sat down with Collette Parker of Anglian Water’s customer engagement program to find out more about the opportunities and challenges facing this UK water utility service.

J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare

NEW METRICS - On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnson & Johnson at Wharton’s West coast campus in San Francisco. Geoffrey Garrett, recently named dean of the Wharton School at the University of Pennsylvania, kicked things off by emphasizing the importance of sustainability in every area of our daily lives.

LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic

BEHAVIOR CHANGE - Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell."

#NewMetrics ’14: Catching Up with SASB

NEW METRICS - The third morning workshop on Wednesday, day one of New Metrics ’14, at MIT Sloan School of Business, gave us a closer look at the Sustainability Accounting Standards Board (SASB), its process and its progress to date since its founding in 2012.

Shell Unveils First Soccer Field Powered by Players' Footsteps

CLEANTECH - Shell and Brazilian soccer player Pelé this week showcased a first-of-its-kind soccer field capable of capturing kinetic energy created by players' movement and combining it with nearby solar power to generate renewable electricity.Located in the heart of Morro da Mineira, a Rio de Janeiro favela, the soccer field uses 200 high-tech, underground tiles that capture kinetic energy created by the movement of the players. The energy is then stored and combined with the power generated by solar panels next to the field to convert into renewable electricity for the new floodlights, giving everyone in the favela a safe and secure community space at night.

BASF Evaluating Entire Product Portfolio for Sustainability

NEW METRICS - In order to better help its customers align environmental and societal considerations with business success, BASF has developed a new process for steering its portfolio based on sustainability criteria. Launched today, the Sustainable Solution Steering method is used to systematically review and evaluate the sustainability aspects of the approximately 50,000 relevant product applications in the company’s portfolio, which represent sales of €56 billion. The benefit: This externally validated process makes it possible to measure the products’ contribution to sustainability within their various markets and industries and to increase this contribution through targeted steps.

UCSB, Presidio Graduate School Top Rankings for Sustainability and Social Impact

MARKETING AND COMMS - First published by Net Impact in 2006, 'Business as UNusual' is the only publication for students, by students that ranks and highlights graduate schools at the forefront of social and environmental innovation.

Survey: 81% of Chemical Producers Now Aim to Be Frontrunner in Sustainability

CHEMISTRY, MATERIALS & PACKAGING - Sustainable chemical technology company Genomatica has published the results of a major survey of sustainability issues in the mainstream chemical industry that shows the topic is now considered a high priority in the field, with Genomatica itself ranking alongside industry giants such as BASF and Dow that come to mind when respondents think of those leading the charge.

Clothing Companies Going Beyond Compliance with Better Mill Initiative

ORGANIZATIONAL CHANGE - By creating an enabling environment to establish novel internal-management systems, Solidaridad's Better Mill Initiative has equipped textile-factory managers and workers to improve working conditions and livelihoods, and reduce the environmental impact of the factories.

Napa Green Wines: Not Shouting It From the Rooftops

MARKETING AND COMMS - Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper.

Can Chipotle Learn About Food Integrity from McDonald's?

MARKETING AND COMMS - McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust.

How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')

MARKETING AND COMMS - When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers.

West Elm's Artisan Partnerships Supporting Thousands in Developing Communities

PRODUCT, SERVICE & DESIGN INNOVATION - In 2013, West Elm committed to invest $35M in artisan partnerships around the world through 2015. These partnerships create a number of benefits for both West Elm and the artisans they collaborate with.

Greenpeace to LEGO: 'Shell Is Bad Company'

MARKETING AND COMMS - Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller.

Employee Engagement = Happy Talent = Higher Revenue

ORGANIZATIONAL CHANGE - What if 100 percent of your employees were engaged in your business? According to Gallup, that would translate to an increase of anywhere from $450-550B in increased revenue for US companies alone. Those are daunting numbers in the macro. But what matters is how it translates to your business. Even if it were only 1 percent of your revenue, wouldn’t you want to know?

Shell joins EDF’s Methane Detectors Challenge

COLLABORATION - Shell has joined the Environmental Defense Fund’s (EDF) “Methane Detectors Challenge,” a collaborative project between EDF and five other oil and natural gas companies aimed at identifying and bringing to market cutting-edge technologies that could ultimately help reduce methane emissions from oil and natural gas operations.Shell joins Apache Corporation, BG Group, Hess Corporation, Noble Energy and Southwestern Energy as an industry partner in this effort to help catalyze new technologies for enhanced detection of oil and gas emissions.

#SB14sd Preview: Philips on Redesigning for a Circular Economy

THE NEXT ECONOMY - At Sustainable Brands ’14 San Diego next week (June 2-5), the circular economy will be a major topic as we search for ways to decouple economic growth from resource consumption. In 2013, Philips committed to reimagining its products through the lens of a circular economy approach that focuses on customer access over ownership and business models for services and solutions, rather than transactions. The company also became a global partner of the Ellen MacArthur Foundation, a global nonprofit dedicated to advancing the concepts of the circular economy.

Turlington to Fashion Industry: 'One Preventable Death Is a Death Too Many'

BEHAVIOR CHANGE - When over 1,100 garment workers died in the Rana Plaza factory collapse in April 2013, it shined an unflinching light on the untenable conditions that many in the industry have long been forced to endure. Since then, consumers, activists and other stakeholders around the world have demanded that brands take immediate action to ensure that workers are not only safe, but paid fairly while they’re constructing the clothing we wear every day.

Rainforest Alliance Reinstates IKEA's FSC Certification

SUPPLY CHAIN - The Rainforest Alliance (RA) announced this week it has lifted the suspension of the Forest Stewardship Council (FSC) certificate of Swedwood Karelia LLC, a subsidiary of IKEA, following an independent appeals committee evaluation of the company’s 2013 annual audit.

FSC Suspends IKEA's Certification After Discovering Use of Old-Growth Forests in Russia

SUPPLY CHAIN - While Ikea has been leading the charge in its use of sustainably sourced cotton and promotion of LED lighting, it apparently should pay closer attention to its wood sourcing — the company recently got a slap on the wrist from the Forest Stewardship Council (FSC), which suspended IKEA’s certification after discovering that the Swedish furniture giant’s subsidiary, Swedwood, has been cutting 600-year-old trees in Karelia, Russia, near the border of Finland.