SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

Latest News

Advertisement
Groundbreaking AI Tech Could Improve Quality of Life for Older Adults

PRODUCT, SERVICE & DESIGN INNOVATION - Tech startup Intuition Robotics has unveiled an artificial intelligence-based robot companion designed to improve the quality of life of the elderly populations.

NooTrees: Fighting Deforestation 'One Loo at a Time'

PRODUCT, SERVICE & DESIGN INNOVATION - There are about 3 trillion trees left on earth, or roughly 400 trees per person. Seems like a lot, but what if we told you that since the advent of human civilisation, half of all trees have been cut down, or that 15 billion trees are lost each year?

Shell Considering Linking Executive Bonuses to GHG Emissions Management

PRODUCT, SERVICE & DESIGN INNOVATION - Coming off a string of apparent strides toward recognizing the benefits of sustainability – including ratifying a shareholder resolution that commits the company to investing in a low-carbon future, earning a place on the Dow Jones Sustainability Index (DJSI) earlier this year, launching an online tool for low-carbon startups to access financing, and last month

The Future(-Fit) of Extra-Financial Reporting

PRODUCT, SERVICE & DESIGN INNOVATION - I’ve yet to meet a corporate CSO or sustainability team member who told me that they really look forward to filling in their annual sustainability questionnaires. In fact, the opposite is almost unanimously true. It’s not that questionnaires don’t have their place per se; they absolutely do. But it seems like every new framework comes with yet another set of (different) questions, requiring participants to input sensitive company information into a ‘black box’ mechanism in order to get a single number or rating in return.

One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

MARKETING AND COMMS - Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases.

Advertisement
adidas, Parley Unveil First Performance Apparel, Footwear Made from Ocean Plastic

PRODUCT, SERVICE & DESIGN INNOVATION - Today, sportswear leader adidas and environmental organization Parley for the Oceans unveiled the first football and running performance products made from upcycled marine plastic waste, recovered via Parley’s interception and cleanup operations in coastal areas of the Maldives.

Trending: Breakthroughs in Biomimicry, Recycling Unlock ‘Tarantula Blue’ Textiles, Closed-Loop Tencel

CHEMISTRY, MATERIALS & PACKAGING - The latest textile innovations include a new TENCEL® made from cotton fabric waste, recently picked up by Patagonia, and a research breakthrough that could lead to ‘tarantula blue’ textiles.

Everything in Moderation: Why You – and Your Brand – Need to Learn to Say 'Enough'

THE NEXT ECONOMY - In the midst of talks on “marketing,” “driving business forward” and “creating competitive advantages” this week at SB’16 Copenhagen, Sirikul “Nui” Laukaikul - founder of the Brandbeing Consultant and representing the Thailand Sustainable Development Foundation (TSDF) - started her talk with a simple ask: “Smile.”

Prince Ea, Neste Unleash Powerful Indictment of US School System in Latest Video

CHEMISTRY, MATERIALS & PACKAGING - Renewable diesel and materials producer Neste and spoken word artist Prince Ea have unveiled the latest collaboration in their Pre-order the Future project, this time with a film that focuses on the future of learning. In “The People vs.

How Becoming Future-Fit Is Helping The Body Shop in Its Quest for 'True Sustainability'

NEW METRICS - “I think we have to be challenging to each other. If we look at the state of the planet, and we look at the performance of business, there’s something not working there.” Chris Davis, The Body Shop’s international CSR and campaigns director, isn’t afraid to cut to the chase. The company’s Enrich not Exploit commitment, launched earlier this year, is a quest to deliver what Davis calls “true sustainability” – in simple terms, it means putting the needs of the planet before corporate interests.

Advertisement
Cisco, Shell Earn Their Places in the DJSI, Others Get the Boot

LEADERSHIP - It’s that time of year again: S&P Dow Jones Indices (S&P DJI) and Sustainability Investing specialist RobecoSAM have announced the results of the annual Dow Jones Sustainability Indices (DJSI) review.

How 2 Sports Giants Are Racing to Save the World

CLEANTECH - Meet two racers who share a need to push the envelope - whether the subject is figuring out how to go a few millimeters per second faster than before or preserving endangered species.

Waste-Make-Retake: How Interface Is Setting Out to Change Industry with ‘Climate Take Back’

PRODUCT, SERVICE & DESIGN INNOVATION - Carpet might not seem like a major player in the climate change fight, but the process of making it actually is quite impactful on the environment. Most carpets are synthetic — nylon, polyester, acrylic — all of which are petroleum-based products. Throw in other petroleum-based adhesives and materials used to back the synthetic fibers, chemical dyes to repel stains and fire, and a lack of reliable recycling methods, and you’ve got a recipe for some unsustainable practices.

The Paperless Office 101: Making a Seamless Conversion to Digital

WASTE NOT - One of the biggest trends in business for years has been the paperless office. Many brands have taken the digital or paperless office to extremes; social media platform Buffer, for example, does not have a central office, relying on its employees to produce remotely. While this model is great for sustainability purposes, it isn’t ideal for larger organizations. However, that doesn’t mean that a brand the size of Amazon isn’t capable of going paperless. The conversion simply has to happen differently.

Winners of Biomimicry, Forward Food Competitions Tackle Food Waste, Behavior Change Challenges

PRODUCT, SERVICE & DESIGN INNOVATION - Both the Biomimicry Institute and Net Impact launched food-focused competitions earlier this year, seeking innovative ideas for new products or services. This week, the winners of the Biomimicry Global Design Challenge and Forward Food Competition were announced.

Advertisement
FSC Nurtures 'Forests for All, Forever' Ethos in Spain, Italy, Germany

STAKEHOLDER TRENDS AND INSIGHTS - The Forest Stewardship Council® (FSC) has demonstrated the power of harnessing brand affinity and the growing awareness of ethical choice. Three recent and inspiring examples in Spain, Italy and Germany illustrate their success in fostering both individual and collective action in each of these markets.

Avery Dennison RFID Labels Improve Efficiency, Cut Waste in Apparel Industry

WASTE NOT - Radio frequency identification (RFID) technology is transforming both consumers’ shopping carts and companies’ supply chains by allowing intelligent barcodes to talk to a networked system that tracks products from Point A to Point Z. A technology once limited to tracking cattle, RFID tags are now tracking consumer products worldwide. Many manufacturers use the tags to monitor the location of each product they make from the time it's made until it's pulled off the shelf and tossed in a shopping cart.

How Employee Engagement Helped All MillerCoors' Major Breweries Go Landfill-Free

WASTE NOT - MillerCoors, the second largest brewer in the US, announced on Wednesday that all of its major breweries have achieved landfill-free operations.The Fort Worth Brewery in Texas was the final of its eight sites to reach the milestone, after the facility engaged a 'Sustainability Employee Council' that focused on changing employee behaviors and making recycling easier and more accessible.

Beyond Good Intentions: Tweaking the Buy One, Give One Model

PRODUCT, SERVICE & DESIGN INNOVATION - While these models were implemented with the best of intentions, their lack of a holistic approach to the problems they’re aiming to address undermines a key selling point for mission-driven business models: the mutual benefits of improved reputation and profits.

How a Partnership with Parley for the Oceans Is Driving Engagement at adidas

ORGANIZATIONAL CHANGE - Leading up to her trip to the Parley Ocean School, adidas Group designer Jasmin Bynoe was unsure of what to expect. She was about to take to the seas for a 5-day adventure in the Maldives alongside 17 of her colleagues from adidas; they would be learning about plastic pollution and what they could do to help from Parley for the Oceans educators, and it was sure to be a unique experience.

Advertisement