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Innovation & Technology
Blockchain Will Revolutionize Marketing — Are You Prepared?
Blockchain Will Revolutionize Marketing — Are You Prepared?
Published on February 22, 2018
Written by Robert Schermers
About a 4 minute read

"We want to create "radical impact", as we like to call it: create access to better quality coffee than the one sold by the leading multinationals and make sure that the people growing our coffee make a better living by bringing value-adding activities back to their countries. But how do we measure and show what we actually do with Moyee?” said Guido van Staveren van Dijk, CEO of Moyee Coffee, describing one of the key challenges his company is facing. Read More...

Circular Economy
Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge
Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge
Published on February 19, 2018
About a 3 minute read

A shift in consumer awareness around sustainability is causing a surge in demand for plant-based proteins — an emerging market opportunity that global food companies won’t want to miss. Read More...

Collaboration & Co-CreationCollaboration & Co-Creation
Delta, Duke Team Up to Transform Carbon Credits Into Community Sustainability Projects
Delta, Duke Team Up to Transform Carbon Credits Into Community Sustainability Projects
Published on February 9, 2018
Written by Sustainable Brands
About a 3 minute read

Delta Air Lines is expanding its partnership with Duke Athletics and Duke University with a first-of-its-kind sustainability program. Read More...

Marketing & Communications
Winning Over the Purpose-Focused Employee
Winning Over the Purpose-Focused Employee
Published on February 8, 2018
Written by John Izzo
About a 5 minute read

This is the second in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. Read More...

Finance & Investment
450 Business Leaders, Investors Create Roadmap to Low-Carbon Future
450 Business Leaders, Investors Create Roadmap to Low-Carbon Future
Published on February 6, 2018
Written by Sustainable Brands
About a 4 minute read

More than 450 investor, company and capital market leaders convened at the Investor Summit on Climate Risk last week to map out the next steps for increased action on climate change. Read More...

Innovation & Technology
9 Companies Fighting Climate Change Through Biomimicry
9 Companies Fighting Climate Change Through Biomimicry
Published on February 6, 2018
Written by Erin Rovalo
About a 3 minute read

We know that carbon emissions, particularly carbon dioxide and methane, are a major contributor to global climate change trends, and that the challenge of mitigating and even reversing this trend is highly complex. We also know that — like so many other sustainability challenges we face — managing carbon is a challenge faced by the natural world and solved through its own adaptive strategies that have evolved over 3.8 billion years. In short: Nature sees carbon as a building block — and we can, too. Read More...

Circular Economy
Circularity, Sustainability Take Hold in Toy Industry
Circularity, Sustainability Take Hold in Toy Industry
Published on February 2, 2018
Written by Sustainable Brands
About a 4 minute read

The closed-loop conversation is often one that focuses on e-waste, fashion and single-use plastics, but LEGO Group and Antwerp-based design furniture brand ecoBirdy are aiming to change that by bringing the concept of circularity and sustainability to the toy front. Supported by the EU’s program for the competitiveness of SMEs (COSME), ecoBirdy has launched its first collection of design furniture for kids made entirely from recycled plastic toys. The launch follows two years of research exploring how to sustainably recycle plastic toys. Read More...

Innovation & Technology
Nissan Vehicle-to-Grid Project to Accelerate Decarbonization of UK Energy System
Nissan Vehicle-to-Grid Project to Accelerate Decarbonization of UK Energy System
Published on February 1, 2018
Written by Sustainable Brands
About a 4 minute read

Nissan is driving the future of mobility forward with a vehicle-to-grid (VG2) demonstrator project that could prove instrumental in helping the UK transition to low-carbon transportation and a smart energy system. The £9.8 million e4Futures project will allow drivers to feed energy back into the electricity grid during peak times. Read More...

Finance & Investment
Forget Bitcoin, Planting Trees Can Offer Amazing Returns
Forget Bitcoin, Planting Trees Can Offer Amazing Returns
Published on January 31, 2018
Written by Jesse Pyrch
About a 5 minute read

A new report has found that money actually does grow on trees. Businesses are making money from planting trees and growing sales as rapidly as 10 times per year. Read More...

Marketing & Communications
5 Hacks to Activate Purpose in the Workplace
5 Hacks to Activate Purpose in the Workplace
Published on January 30, 2018
Written by thinkPARALLAX
About a 4 minute read

It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves as a guidepost for decision making. Read More...

Marketing & CommunicationsMarketing & Communications
Budweiser Launches Label for Beers Brewed with 100 Percent Renewable Electricity
Budweiser Launches Label for Beers Brewed with 100 Percent Renewable Electricity
Published on January 26, 2018
Written by Sustainable Brands
About a 2 minute read

Budweiser is launching a new initiative to communicate its commitment to sustainability to consumers and kickstart an industry-wide movement. The AB InBev brand has created a renewable electricity symbol that indicates when its beer is brewed with 100 percent clean energy. Read More...

Finance & InvestmentMarketing & Communications
Trending: Blackrock, Citi Respond to Turning Tide by Embracing Social Responsibility
Trending: Blackrock, Citi Respond to Turning Tide by Embracing Social Responsibility
Published on January 18, 2018
Written by Sustainable Brands
About a 5 minute read

Environmental and social issues are increasingly being used to shape business practice as companies recognize the link between strong ESG performance and profit. But for those that continue to put up resistance, investors and financial institutions are playing an important role in driving change. Read More...

Organizational Governance
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
Published on January 11, 2018
Written by Sophie Komornicki
About a 3 minute read

A notorious company with a controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition. Read More...

Organizational GovernanceOrganizational Governance
The Soulfull Project Targets Food Insecurity with 1M Serving Donation Goal
The Soulfull Project Targets Food Insecurity with 1M Serving Donation Goal
Published on January 10, 2018
Written by Sustainable Brands
About a 3 minute read

Just one year after its launch, The Soulfull Project — a mission-driven startup dedicated to making high-quality, nutritious food more accessible to those in need — has pledged to donate one million servings of its signature, nutrient-dense hot cereal to food banks across the country over the next two years. Read More...

Consumer Behavior ChangeMarketing & Communications
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
Published on January 8, 2018
Written by Sustainable Brands
About a 3 minute read

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action. Read More...

Collaboration & Co-Creation
Networking and Collaboration: What We Can Learn from Zimbabwe’s Anti-Poaching Movement
Networking and Collaboration: What We Can Learn from Zimbabwe’s Anti-Poaching Movement
Published on January 3, 2018
Written by Dave Ford
About a 5 minute read

It’s never been more important to bring the poaching and wildlife conservation story to life, while also bringing together local and international stakeholders to build sustainable solutions to what has become a global issue. Recent developments, such as the US lifting bans on certain elephant trophy imports and changes to the Mugabe government in Zimbabwe, add to the intrigue of what is already a fascinating place. Read More...

Innovation & Technology
How to Start a Sustainable Small Business
How to Start a Sustainable Small Business
Published on January 2, 2018
Written by Daniel Matthews
About a 6 minute read

Roughly 60 percent of millennials want to increase sustainability efforts in business. Millennials make up the largest group of consumers besides baby boomers, and 72 percent are willing to pay more for products from businesses committed to sustainability. Read More...

Collaboration & Co-Creation
Vestas 11th Hour Racing: Cross-Sector Partnership a Perfect Storm for Sustainable Sailing
Vestas 11th Hour Racing: Cross-Sector Partnership a Perfect Storm for Sustainable Sailing
Published on January 2, 2018
Written by Lewis Blaustein
About a 11 minute read

Vestas 11th Hour Racing's team director Mark Towill and skipper Charlie Enright take on challenges the way most people layer cold cuts; one on top of the other. The duo and their team are one of seven squads trying to win the around-the-world Volvo Ocean Race (VOR) a nine-month sailing slog, over 45,000 nautical miles, in all sorts of weather; doing so while being the most sustainable team in the race, and working to increase public awareness, concern and action on behalf of ocean health. No problem, right? Read More...

Innovation & Technology
Sustainability Today: Fall/Winter 2018
Sustainability Today: Fall/Winter 2018
Published on January 1, 2018
Written by Sustainable Brands and Innovation & Tech Today
About a 0 minute read

Sustainability Today in partnership with Innovation & Tech Today. Special Report: The New Reality - Our Burning Melting World Read More...

Organizational GovernanceOrganizational Governance
PyeongChang 2018 Olympics Committee Launches Sustainability Report, Carbon Credit Campaign
PyeongChang 2018 Olympics Committee Launches Sustainability Report, Carbon Credit Campaign
Published on December 29, 2017
Written by Sustainable Brands
About a 3 minute read

With only a few short weeks left to go before the PyeongChang 2018 Olympic and Paralympic Winter Games, the PyeongChang Organizing Committee has unveiled details of the measures being taken to ensure the sustainability of this year’s event. Read More...

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