SB'25 San Diego Early Bird Ends April 6th!

Latest News

Shell Considering Linking Executive Bonuses to GHG Emissions Management

Coming off a string of apparent strides toward recognizing the benefits of sustainability – including ratifying a shareholder resolution that commits the company to investing in a low-carbon future, earning a place on the Dow Jones Sustainability Index (DJSI) earlier this year, launching an online tool for low-carbon startups to access financing, and last month Read More...

Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits

This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the holiday, and sales beginning even earlier in the week. Read More...

The Future(-Fit) of Extra-Financial Reporting

I’ve yet to meet a corporate CSO or sustainability team member who told me that they really look forward to filling in their annual sustainability questionnaires. In fact, the opposite is almost unanimously true. It’s not that questionnaires don’t have their place per se; they absolutely do. But it seems like every new framework comes with yet another set of (different) questions, requiring participants to input sensitive company information into a ‘black box’ mechanism in order to get a single number or rating in return. Read More...

One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases. Read More...

Trump Can't Stop the Clean Economy

It’s more beneficial to bottom lines, health, and economic growth to keep going on the clean economy. It’s flat out more profitable. Read More...

adidas, Parley Unveil First Performance Apparel, Footwear Made from Ocean Plastic

Today, sportswear leader adidas and environmental organization Parley for the Oceans unveiled the first football and running performance products made from upcycled marine plastic waste, recovered via Parley’s interception and cleanup operations in coastal areas of the Maldives. Read More...

Trending: Breakthroughs in Biomimicry, Recycling Unlock ‘Tarantula Blue’ Textiles, Closed-Loop Tencel

The latest textile innovations include a new TENCEL® made from cotton fabric waste, recently picked up by Patagonia, and a research breakthrough that could lead to ‘tarantula blue’ textiles. Read More...

Everything in Moderation: Why You – and Your Brand – Need to Learn to Say 'Enough'

In the midst of talks on “marketing,” “driving business forward” and “creating competitive advantages” this week at SB’16 Copenhagen, Sirikul “Nui” Laukaikul - founder of the Brandbeing Consultant and representing the Thailand Sustainable Development Foundation (TSDF) - started her talk with a simple ask: “Smile.” Read More...

Prince Ea, Neste Unleash Powerful Indictment of US School System in Latest Video

Renewable diesel and materials producer Neste and spoken word artist Prince Ea have unveiled the latest collaboration in their Pre-order the Future project, this time with a film that focuses on the future of learning. In “The People vs. Read More...

How Becoming Future-Fit Is Helping The Body Shop in Its Quest for 'True Sustainability'

“I think we have to be challenging to each other. If we look at the state of the planet, and we look at the performance of business, there’s something not working there.” Chris Davis, The Body Shop’s international CSR and campaigns director, isn’t afraid to cut to the chase. The company’s Enrich not Exploit commitment, launched earlier this year, is a quest to deliver what Davis calls “true sustainability” – in simple terms, it means putting the needs of the planet before corporate interests. Read More...

Cisco, Shell Earn Their Places in the DJSI, Others Get the Boot

It’s that time of year again: S&P Dow Jones Indices (S&P DJI) and Sustainability Investing specialist RobecoSAM have announced the results of the annual Dow Jones Sustainability Indices (DJSI) review. Read More...

How 2 Sports Giants Are Racing to Save the World

Meet two racers who share a need to push the envelope - whether the subject is figuring out how to go a few millimeters per second faster than before or preserving endangered species. Read More...

A (Carbon) Market-Driven Approach to Sustainability

In December of 2015, representatives from virtually every nation gathered in Paris for the 21st Conference of the Parties, better known as COP21. While the conference didn’t fully resolve the steps needed to address the issue of climate change, the signatures from countries throughout the globe symbolized the emergence of a worldwide commitment to climate action. Officially, COP21’s stated goal was to balance carbon emissions by the latter half of the century. But while the related objectives often target 2030, 2050 or beyond, they will only be realized by making changes today. Read More...

Waste-Make-Retake: How Interface Is Setting Out to Change Industry with ‘Climate Take Back’

Carpet might not seem like a major player in the climate change fight, but the process of making it actually is quite impactful on the environment. Most carpets are synthetic — nylon, polyester, acrylic — all of which are petroleum-based products. Throw in other petroleum-based adhesives and materials used to back the synthetic fibers, chemical dyes to repel stains and fire, and a lack of reliable recycling methods, and you’ve got a recipe for some unsustainable practices. Read More...

The Paperless Office 101: Making a Seamless Conversion to Digital

One of the biggest trends in business for years has been the paperless office. Many brands have taken the digital or paperless office to extremes; social media platform Buffer, for example, does not have a central office, relying on its employees to produce remotely. While this model is great for sustainability purposes, it isn’t ideal for larger organizations. However, that doesn’t mean that a brand the size of Amazon isn’t capable of going paperless. The conversion simply has to happen differently. Read More...

Winners of Biomimicry, Forward Food Competitions Tackle Food Waste, Behavior Change Challenges

Both the Biomimicry Institute and Net Impact launched food-focused competitions earlier this year, seeking innovative ideas for new products or services. This week, the winners of the Biomimicry Global Design Challenge and Forward Food Competition were announced. Read More...

Keurig, PepsiCo Discuss How Owning Up to Failure Can Lead to Long-Term Success

“Failure is temporary but change is real,” said Sophia Mendelsohn, head of Sustainability at JetBlue Airways, during the Wednesday evening plenary at SB'16 San Diego. While many Silicon Valley tech firms wear failure as badges of honor, many brands shy away from admitting their defeats. But this is beginning to change, as companies learn that confessing and even celebrating failure is is key to building sustainability strategies and purpose-driven innovation. “We need to communicate more about our failures,” said Monique Oxender, Chief Sustainability Officer at Keurig Green Mountain. However, this is easier said than done. Read More...

Janine Benyus: What Businesses Can Learn from the 'Optimization Engine of Evolution'

I recently spoke with the biomimicry pioneer about some of her favorite biomimetic innovations, about asking more from our design interventions, and some of the yet untapped areas in which Nature’s genius could help solve our most intractable problems. Read More...

FSC Nurtures 'Forests for All, Forever' Ethos in Spain, Italy, Germany

The Forest Stewardship Council® (FSC) has demonstrated the power of harnessing brand affinity and the growing awareness of ethical choice. Three recent and inspiring examples in Spain, Italy and Germany illustrate their success in fostering both individual and collective action in each of these markets. Read More...

Avery Dennison RFID Labels Improve Efficiency, Cut Waste in Apparel Industry

Radio frequency identification (RFID) technology is transforming both consumers’ shopping carts and companies’ supply chains by allowing intelligent barcodes to talk to a networked system that tracks products from Point A to Point Z. A technology once limited to tracking cattle, RFID tags are now tracking consumer products worldwide. Many manufacturers use the tags to monitor the location of each product they make from the time it's made until it's pulled off the shelf and tossed in a shopping cart. Read More...

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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Thursday, April 17, 2025
The Future of Scope 3: Mastering Value Chain Sustainability with Insetting
Webinar
Sponsored by ClimeCo
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