MARKETING AND COMMS - The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.
THE NEXT ECONOMY - Insights include solutions for paper mills, materials-recovery facilities, brands, consumers and communities to increase recovery of paper cups and reduce waste to landfill.
MARKETING AND COMMS - Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.
THE NEXT ECONOMY - We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - In a perfect example of the circular economy in action, corn stover — stalks and leaves left over from harvest — becomes a valuable cash crop for which farmers can get paid.
FINANCE & INVESTMENT - Overcoming commodity dependence is a complex challenge. Here are steps that brands, impact investors and governments can take to help smallholder farmers in LLDCs benefit from the nutraceuticals market.
CHEMISTRY, MATERIALS & PACKAGING - Meet NUNOUS — a brand-new, radically versatile material made from fabric waste — developed by fabric-dyeing giant Seishoku Co., Ltd.
THE NEXT ECONOMY - SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth.
CLEANTECH - With foundational support from Apple, Amazon, Meta, Nike, PepsiCo and REI, the Clean Energy Procurement Academy aims to equip companies with the knowledge required to shift to clean energy.
MARKETING AND COMMS - It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more.
ORGANIZATIONAL CHANGE - Insights shared throughout the week at SB’23 San Diego highlighted the organizational shifts occurring — and those still needed — to bring a resilient future to life.
MARKETING AND COMMS - Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.
MARKETING AND COMMS - With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage?
SUPPLY CHAIN - At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further.
THE NEXT ECONOMY - Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities.
WALKING THE TALK - At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual.
MARKETING AND COMMS - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.
BEHAVIOR CHANGE - At SB’23 San Diego, several rich discussions centered on the growing number of efforts successfully educating and engaging various audiences on more sustainable behaviors, lifestyles and careers.
MARKETING AND COMMS - Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.
PRODUCT, SERVICE & DESIGN INNOVATION - Despite a lack of scientific consensus regarding the efficacy and safety of its approach, intrepid startup Make Sunsets is throwing caution to the wind (literally).