Acre Venture Partners

New 'Clean' Line of Campbell’s Soups Aims to Encourage Small, Healthy Daily Choices

6 years ago - In a bid to reposition itself as a producer of convenient natural products, Campbell Soup Company is set to launch Well Yes!, a pivotal “clean” canned soup line, with a corresponding campaign that encourages consumers to make small, healthy daily choices rather than big, unrealistic resolutions. With the New Year only a week away, the launch of the new campaign is timely.