The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual
London’s first subterranean farm will begin selling produce to its first commercial client later this month, marking a breakthrough for the city’s urban farming.
TerraCycle has always approached marketing in an unconventional way. We have to, really, considering the success of our business model is dependent on how engaged and motivated our consumers are. In a world with so many conflicts and globally relevant issues, getting people to realize the scope and scale of some of our most serious environmental issues is always an uphill battle.
Toyota Motor Corporation, Nissan Motor Co., Ltd. and Honda Motor Co., Ltd. have shared details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).
London-based startup SolarLayer claims to have developed a new additive for paints, coatings and flooring that transforms any surface into a solar energy receptor.Through its application, any roof, wall, street or path becomes a photovoltaic generator, that works as a replacement or supplement to the traditional power grid. This technology is designed to work in 3 / 12V and is expected to lasts for more than 20 years, the company says.SolarLayer was created by a group of scientists from the United Kingdom, Argentina and Switzerland who claim that the paint additive will revolutionize everything known in photovoltaics. The product already has been tested for durability and performance in different parts of the world.
The emerging Internet of Things (IoT) space represents one of the most disruptive, yet lucrative, forces in the business world today. Research by McKinsey & Co estimates that IoT technology offers a potential economic impact of $3.9 trillion to $11.1 trillion a year by 2025. At the top end, that level of value would be equivalent to about 11 percent of the world economy.
Though Liberia has begun recovering from the Ebola crisis, the consequences of the epidemic continue to shock the country. Since March of 2014, Ebola claimed 4,500 Liberian lives, left 50 percent of the population unemployed, kept children out of school for eight months, and devastated food security and business, suspending much of West Africa’s commerce with the world.
This week, startup Measurabl, a provider of sustainability data management and analytics software, announced a partnership with Optoro, a technology company focused on supply chain sustainability for retailers. The “We Are Measurabl” pilot program allows Optoro and other companies to track and validate their corporate sustainability performance to their stakeholders.
Welcome the latest innovation that might up the ante for “smart” in-home electronics: The Aspirational Lamp is a solar-powered desk lamp that, in addition to shining light, aims to generate its own return on your investment. The truly smart lamp has the ability to twist toward the sun to gather — and store — the maximum amount of energy; when not in use, it then sells excess energy back to the grid, and invests earnings in the stock market, with the goal of earning itself enough money over time to pay for upgrades and new parts for itself (but not enough to enable early retirement).
As we discuss all too often here at SB, food waste around the world is one of our most pressing issues; nearly a third of all food produced — over 1.3 billion tons per year — is wasted, according to the FAO.
This week at the United Nations headquarters, adidas celebrated its new partnership with Parley for the Oceans by showcasing the first innovative footwear concept born from the collaboration.Parley for the Oceans brings together creators, thinkers and leaders to raise awareness about the disastrous state of the oceans and to collaborate on promising projects that can protect and conserve them. As a founding member, adidas supports Parley for the Oceans in its education and communication efforts and its Ocean Plastic Program that aims to end the rampant plastic pollution of the oceans.
If changing the world for the better was easy, we'd all be doing it. But thinking that you can make a difference is audacious. It takes a sort of beneficent arrogance to set out to push humanity in a positive direction. To believe you will succeed is madness, but to believe otherwise is to surrender. I think of giving up as a form of death, so I'll gladly side with the crazy ones who are trying to make things better.But the world needs change as we’re headed toward multiple planetary boundaries, so someone needs to take the wheel and point us in a better direction.I was invited to an intriguing event last week, where I learned about the plans for something audacious.Let’s start with the details:
Today we can access vast quantities of information from countless sources to help us make better decisions quickly.My cell phone can help me find a restaurant with the type of food I like, at a price I like, and with a customer satisfaction rating. I can get directions to the restaurant, including current traffic conditions. And if I don’t want to drive myself, Uber can take care of that.All of this is possible, yet when I go to my grocery store I’m still unclear as to what’s in the products I buy and where they came from.Is this can of soup lined with BPA? Are there GMOs in it? What’s the environmental impact of this product? Can I recycle it?
This week, SABMiller released its annual Sustainable Development Report, announcing progress to reduce water use and carbon emissions and achievement of significant financial savings associated with these environmental measures.
Last month I did a feature interview with Davis Smith, CEO of outdoor gear and apparel company Cotopaxi, and was impressed with the way the brand had managed to build sustainability and social responsibility into its business model.
Today, Ford announced progress on its commitment to developing autonomous vehicle technology, including innovations in wearable technology and collaborations with startups in Silicon Valley to make mobility solutions more accessible. The announcement, made at the Further with Ford trend conference, marks a transition from Ford’s investment in autonomous vehicle technology as a research effort to an advanced engineering program.
Few things are more disruptive to a processing facility than losing power – especially if several weeks’ worth of work is lost each time it happens. Facing this risk helped drive Sierra Nevada Brewing Co. to embed sustainability into the way it does business.
As previously functioning urban areas fall into disrepair, urban blight increasingly is afflicting cities across the United States. Characterized by high local unemployment and crime, political disenfranchisement and depopulation, in some of these areas the endless blocks of abandoned buildings seems like scenes out of a post-apocalyptic movie.
“We have statesmen and politicians who profess to guide our destinies. Whither are they guiding our destinies?”— H.G WellsValuing continuing existenceIn recent decades considerable effort has been invested into describing and identifying the planet’s natural environment in terms that can be appreciated and integrated into the language of economics and finance.
Despite bold efforts to make companies’ processes and products more sustainable, many businesses that flourish today are inherently unsustainable. Companies must fundamentally change their modus operandi to survive in a future of resource scarcity and climate change — no amount of renewable energy sourcing or green product engineering, for example, can accommodate these conditions.
We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions — or at least seeking insights and revelations in the wrong place.