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Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

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Upright: The World’s First Database for Measuring Corporate Net Impacts

The Upright Project’s net-impact model measures companies’ positive and negative impacts on the environment, health, society and knowledge — enabling smarter decision-making for investors, companies and their customers. ... View More

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Americans Back Sustainable Tech Growth and Education, Jobs to Support It

While some climate-mitigation efforts can be polarizing, a new survey by the Michigan Economic Development Corporation reveals significant public support for investments in sustainable technologies. ... View More

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Will New Ecodesign Regulation Make Sustainable Products the Norm for EU Consumers?

Brands, take heed: This legislation will apply to all products that are sold in Europe, not just manufactured in the region — impacting manufacturers, importers, distributors, retailers and sellers all around the world. ... View More

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Foodtech Innovators Spill the Beans on Climate-Proofing Coffee

These two startups are fundamentally changing how coffee is produced — by eliminating the need for beans altogether, and repurposing food waste along the way. ... View More

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This Nepalese B Corp Illustrates a Holistic Model for Sustainable Development

Shah Hemp Innoventures turns typically wasted ‘weeds’ into a resource for literally building a more sustainable, equitable economy. ... View More

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Purdue Researchers Aim to Prevent Wildfires by ‘Studying Every Tree’

Purdue University’s Institute for Digital Forestry is developing a variety of remote-sensing solutions that can enhance the ability to determine the probability and magnitude of wildfires at a given location. ... View More

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Starbucks, Coca-Cola, PepsiCo Lead Brands Launching First City-Wide Reuse System

The collaboration, led by the NextGen Consortium, makes reusable cups the default option in over 30 national and local restaurants across the City of Petaluma, California. ... View More

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Is the US Energy Sector Prepared for Increasingly Powerful Tropical Storms?

Not only do renewable-energy systems reduce air pollution and carbon emissions — their decentralized nature offers an additional, fail-safe advantage over our conventional power systems. ... View More

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4 Ways for Businesses to Consider the Planet in Every Product

Sustainable product design is a business imperative. Here, we outline four ways for companies to bridge the intention-action gap and future-proof their business and supply chains through intentional design. ... View More

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Why Is Corporate Cleantech Adoption Lagging, and What Can Be Done About It?

Here are smart tools and strategies organizations can use to overcome three major barriers to cleantech adoption, to drive broader climate action and achieve their sustainability goals. ... View More

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New Partnerships, Processes Aim to Slash Concrete’s Climate Impacts

UNIDO and the GCCA have partnered to decarbonize the cement and concrete industry, with a strong focus on the Global South; while Cambridge researchers have developed a potentially game-changing cement-recycling process. ... View More

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How Whirlpool, Washing Machine Project Are Bridging ‘the Global Washing Divide’

The Washing Machine Project and the Whirlpool Foundation are scaling distribution of a hand-cranked washing machine to help women and girls in remote areas reclaim time for education, work and personal growth — ushering in a new era of laundry that... View More

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‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations

Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.' ... View More

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Turning the Tide: A Startup’s Mission to Restore Balance to Coastal Ecosystems

Thalasso’s technology harvests invasive sargassum seaweed, while its micro-biorefineries turn the ecosystem-disrupting material into a circular-economic revenue generator for affected communities. ... View More

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Brands Are Shaping a Better Future by Designing for How People Live

SB Brand-Led Culture Change featured a host of insights into how brands are engaging customers and changing behaviors through circular design and making energy-efficient choices “normal;” and two new guides aim to equip businesses to meaningfully... View More

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15 Startups in Mars’ 1st ‘Unreasonable Food’ Cohort Poised to Future-Proof Food

Mars Snacking and Unreasonable Group will work with the selected rapid-growth ventures to scale their sustainable solutions in the first year. ... View More

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This Startup Aims to Bring Back the Woolly Mammoth, But at What Cost?

Colossal Biosciences says its work to revive keystone species such as the mammoth could be a boon for ecological restoration and biodiversity preservation, but conservationists say it could become a moral and ethical quagmire. ... View More

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Full Circle: Why Place-Making Strategies Are the Next Sustainable Innovation Frontier

To unlock a self-sustaining, regenerative local system, an ecosystem of co-beneficiaries invested in the place and bound by a system of co-benefits is required. ... View More

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As Droughts Zap South America’s Hydroelectric Energy, What Can Be Done?

As our climate systems become more erratic, clean sources of energy will become ever more precious; and scaling and diversifying sustainable ways to harness it will be key to our survival. ... View More

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Could Lab-Grown, Hybrid Foods Be the Future of Sustainable Protein?

While the plant-based protein industry deals with growing pains, cultivated meats — and even a combination of the two — are waiting in the wings to help future-proof our food system. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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