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Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

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JetBlue's New Mentoring Program Helping Small, Responsible Food Companies Get Off the Ground

JetBlue Airways recently launched its first business mentoring program, called BlueBud (buddies + budding new companies), which will offer small and startup responsible food companies an opportunity to get their businesses off the ground (pun intende... View More

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UCS: 40% Less Fuel Use by Heavy Duty Trucks, Creating $30B in Savings, Feasible with Existing Technology

Ahead of the release of a new heavy duty truck fuel-efficiency standard from the Environmental Protection Agency and National Highway Traffic Safety Administration this spring, a new Union of Concerned Scientists study, released this week, says new f... View More

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World’s First Solar-Powered Plane Making Its Way Around the Globe

Single-seat, solar-powered plane, Solar Impulse 2 successfully completed the second leg of its five-month journey around the planet, after touching down in Ahmedabad, India on Tuesday.The journey began successfully after a 13-hour flight from Abu Dha... View More

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#ThrowBackThursday: Amazi Will Not Only Lead You to Water, It Will Tell You What's in It

In the lead-up to this year’s Sustainable Brands Innovation Open — our competition for startups poised to make scalable, sustainable impacts — we’re catching up with some of our favorite game-changing solutions from past years. This week, we ... View More

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Pee-Powered Toilet Could Help Light Refugee Camps

Sometimes clean technology doesn't need to be sanitary.Students and staff at the University of the West of England in Bristol now have the opportunity to test out a prototype toilet that uses urine to generate electricity, The Guardian reports.Resear... View More

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Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?

Walmart recently launched its Sustainability Leaders online shop. While I commend the company’s efforts over the past six years to elevate sustainability as an important attribute of products and their manufacturers, I feel that this launch is a bi... View More

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thinkstep (fka PE International) Launching Comprehensive Platform for Enabling Business Sustainability

Sustainability software and consulting company PE International, creators of the industry-leading GaBi life cycle assessment software and providers of a vast array of tools for sustainability performance management, unveiled its new name – thinkste... View More

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UK Researchers Make Cheap Solar Cells From Shrimp Shells

Researchers at Queen Mary University of London have for the first time successfully created electricity-generating solar cells with chemicals found in the shells of shrimps and other crustaceans.The materials chitin and chitosan found in the shells a... View More

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Just in Time for St. Paddy’s Day, 24 American Brewers Call for Climate Action

Is your favorite beer helping to fight climate change? The chances just improved as, in the lead-up to Saint Patrick's Day — one of America's favorite excuses to drink beer — New Belgium Brewery, Guinness, Smuttynose Brewing Company and Deschutes... View More

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Ford Aiming to Revolutionize the Commute with New eBikes

Ford Motor Company is expanding its global Ford Smart Mobility plan with a new experiment to study how electric bicycles can work seamlessly with cars and public transport to deliver faster and easier daily commutes and help businesses operating in u... View More

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#ThrowBackThursday: Blue Box Re-Emerges with Zero-Waste Air Filtration Solution

In the lead-up to this year’s Sustainable Brands Innovation Open — our competition for startups poised to make scalable, sustainable impacts — we’re catching up with some of our favorite game-changing solutions from past years. This week, we ... View More

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Tesla Promises New Battery Can Power Your Home, Power the Grid

Tesla founder Elon Musk has announced a new project that could get millions of people off the grid.Musk’s increased interest in the emerging energy storage market has led to plans for a giant lithium-ion battery factory. Home and businesses owners ... View More

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Reformation Showing Fashionistas They Can Change the World Without Changing Their Style

Los Angeles-based fashion brand Reformation is helping to challenge the paradigm of wasteful “fast fashion.” Designed and produced in its factory in downtown LA, Reformation’s limited-edition collections of everything from ready-to-wear staples... View More

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Starbucks Partnering with Washington Post Vet on New ‘Social Impact’ Media Company

The Washington Post’s Rajiv Chandrasekaran is reportedly leaving his longtime post at the Post to form a new venture — a media company that will produce longform “social-impact" documentaries, with an initial focus on veterans’ issues, i... View More

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10 Ways to Demystify the Business Case for Net Zero

The energy shift in the world is now inevitable. To sustain life and livelihoods for 9 billion people by 2050, even if we didn’t count on living well (which we do, of course), we have 35 years to transform the global economy in order to decouple ec... View More

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soleRebels: Rising to the Top of the Footwear Industry Through Decent Work

“It was pretty basic. We self-financed. Five workers plus myself working inside a workshop situated on my grandmother’s plot of land inside our village of Zenabwork,” recalls Bethlehem Tilahun Alemu, now CEO and managing director of soleRebels,... View More

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Electronics Giants Partner with CDP on Supply Chain Greenhouse Gas Initiative

This week, the Electronic Industry Citizenship Coalition (EICC), a nonprofit coalition of many of the world’s largest leading electronics companies — including Apple, Cisco, Dell, Eastman Kodak, HP, Microsoft and many more — dedicated to supply... View More

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Walmart.com Launches New Shop to Help Shoppers Find and Support Sustainability Leaders

On Tuesday, Sustainable Brands joined a couple hundred Walmart team members and industry influencers at Walmart’s eCommerce headquarters in San Bruno, CA to learn about an important milestone on the journey shared by those attending. What drew thes... View More

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Beyond Incremental: Sustainability Initiative at MIT Sloan Takes Innovation to Scale

Once companies tackle the low-hanging fruit of operational improvement — carbon footprints, energy-efficiency retrofits and waste reduction — they are ready to address deeper sustainability challenges. ... View More

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#BusinessCase: Big Savings Through Waste Reduction Enables Rapanui to Drop Prices

L-R: Mart and Rob Drake-Knight | Image credit: RapanuiAs more and more brands begin to tout their sustainability credentials, increasingly savvy and conscientious shoppers are looking for companies that are walking their talk, with products and pract... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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