How can businesses drive the shift to a regenerative future? Alibaba Group’s study shows that 73% of global consumers are keen to adopt a sustainable lifestyle, but 38% doubt the credibility of brands' sustainability claims.
Join us in this webinar to find out how organizations can become catalysts for change that prioritize the needs of both the people and the planet. We’ll also explore the role of traceability, powered by technology, in building consumer trust and the ways brands can participate in a global movement to create lasting social and environmental impact.
Key Takeaways include:
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An ambassador of Social Recycling by purpose, David is the Founder and Chairman of Plastic Bank - an internationally recognized solution to ocean plastic. His idea has enlivened an opportunity for the world to collect and exchange plastic as a currency. Today, his social enterprise is a global network of over 500 collection communities with more than 36,000 members transcending poverty by saving the ocean from plastic. David’s leadership has helped guide global partners like SC Johnson, Henkel, and more to stop billions of plastic bottles before they reach the ocean.
Shaun Frankson is the Co-Founder and Chief Technology Officer for Plastic Bank. He designed Plastic Bank’s Alchemy™, a blockchain platform that enables a fully traceable recycling process, secure savings and income for collection community members, and ensures audit-ready impact reporting.
Talha B. Hisaam directs the global brand strategy for Plastic Bank. As a seasoned brand and marketing strategist, Talha is responsible for articulating the brand's vision, position, voice, look, persona and feel, contributing to stopping ocean plastic, alleviating poverty and socializing recycling.