Bringing a Group to SB'24? Explore Our Special Rates for 3 or More!
Enhancing sustainability with blockchain: A transformation story from the coffee industry

Enhancing sustainability with blockchain:
A transformation story from the coffee industry

Wednesday, 14 July 2021
12:00pm EDT / 9:00am PDT / 5:00pm BST / 6:00pm CEST
Sponsored By
IBM Food Trust
Share this event:

Between 2011 and 2018, the price of coffee in global markets dropped from nearly $2.80 a pound to $1.12 a pound, leading a number of coffee farmers to leave behind coffee cultivation. At the same time, it's predicted that by 2050, close to 50% of the world’s land used to produce high-quality coffee could be unproductive due to climate change. These numbers speak to the stark economic and environmental sustainability challenges that the coffee industry faces. In this webinar hear from Farmer Connect, an innovative company that is leveraging IBM Blockchain to change the equation.

By creating transparency in the coffee supply chain and engaging consumers in unprecedented ways, farmer connect is creating a new market dynamic that is better for the planet, for farmers, and for the industry overall. Join us to learn more.

Key Takeaways

  • What drives the supply chain transparency needed for improving sustainability?
  • How does blockchain empower consumers to have a bigger say in sustainability practices?
  • What can other industries learn from Farmer Connect’s lessons in the coffee sector?

Additional Resources

Can’t join in real time? Register anyway and we’ll send you the recording!


Christian Clauss
Chief Revenue Officer
Farmer Connect

Paul Chang
Global Blockchain Industry Leader

Paul holds Sales, Business Development, and Market Development leadership for Advanced Analytics, Cognitive Solutions, Smarter Supply Chain, IoT, and Blockchain. He brings unique experience of having started new businesses both in and outside of IBM with understanding of how to compete in an emerging space. Have 10+ years of experience in the Distribution and Industrial Sectors as well as domain expertise in Supply Chain, Operations, Sales, and Finance. Paul holds degrees from Baltimore Polytechnic Institute and Carnegie Mellon University

Miguel Reguera
Senior Coffee Buyer
UCC Coffee

Miguel Reguera is a Senior Green Coffee Buyer at UCC Coffee - an independent coffee supplier and the world’s fifth largest coffee roaster, delivering its Total Coffee Solution to out of home and retail customers globally. Since licensing as a Kaufmann in Hamburg, Germany, Reguera has had over 20 years’ experience in commodities trading, predominantly within the coffee industry at countries of origin, where he developed a special interest in sourcing ethical, quality coffee that supports coffee farmers and global sustainability and conservation initiatives.