Between 2011 and 2018, the price of coffee in global markets dropped from nearly $2.80 a pound to $1.12 a pound, leading a number of coffee farmers to leave behind coffee cultivation. At the same time, it's predicted that by 2050, close to 50% of the world’s land used to produce high-quality coffee could be unproductive due to climate change. These numbers speak to the stark economic and environmental sustainability challenges that the coffee industry faces. In this webinar hear from Farmer Connect, an innovative company that is leveraging IBM Blockchain to change the equation.
By creating transparency in the coffee supply chain and engaging consumers in unprecedented ways, farmer connect is creating a new market dynamic that is better for the planet, for farmers, and for the industry overall. Join us to learn more.
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Paul holds Sales, Business Development, and Market Development leadership for Advanced Analytics, Cognitive Solutions, Smarter Supply Chain, IoT, and Blockchain. He brings unique experience of having started new businesses both in and outside of IBM with understanding of how to compete in an emerging space. Have 10+ years of experience in the Distribution and Industrial Sectors as well as domain expertise in Supply Chain, Operations, Sales, and Finance.
Paul holds degrees from Baltimore Polytechnic Institute and Carnegie Mellon University
Miguel Reguera is a Senior Green Coffee Buyer at UCC Coffee - an independent coffee supplier and the world’s fifth largest coffee roaster, delivering its Total Coffee Solution to out of home and retail customers globally. Since licensing as a Kaufmann in Hamburg, Germany, Reguera has had over 20 years’ experience in commodities trading, predominantly within the coffee industry at countries of origin, where he developed a special interest in sourcing ethical, quality coffee that supports coffee farmers and global sustainability and conservation initiatives.