SB'22 San Diego

October 17-20, 2022

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Recenter & Accelerate: Find a unique mix of inspiration, thought leadership, unparalleled community and connections. Together we define and demonstrate the path to good growth, unlocking the power of sustainable and regenerative business.

Sustainable Brands ’22 is the global event for regenerative brands and leaders. At SB’22 San Diego, join us to Recenter & Accelerate: Find a unique mix of inspiration, thought leadership, unparalleled community and connections. At SB’22, participants are immersed in a fun, safe space to learn. Together we define and demonstrate the path to good growth, unlocking the power of sustainable and regenerative business.

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Content

Video

Words Matter: Here’s What the Market Actually Understands Log In Required

Published on October 17, 2022

Runtime: 26:46

We all throw around a lot of umbrella words…eco-friendly, sustainable, green…and a lot of very specific terms, like “made of renewable materials,” “carbon footprint” and “net zero.” But does anybody we’re talking to via our corporat... View More

Video

The Power of Purpose - Insights from The Guardian's Proprietary Research Log In Required

Published on October 17, 2022

Runtime: 19:57

Brand purpose is a consumer expectation and never before have consumers had as much access to and impact on a brand. The Guardian commissioned a research study to unearth insights around this relationship examining the value exchange between consumer... View More

Video

Marketing on Purpose: What Marketing Looks Like in The Purpose-Driven Enterprise Log In Required

Published on October 17, 2022

Runtime: 20:12

Consumers around the world have increased their expectations about the role corporations play in society, and they are demonstrating these expectations with their purchasing power. Social purpose is an emerging trend in business whereby companies def... View More

Video

Consumers and The Nine Sustainable Behaviors: Learnings from Sustainable Brands’ 2022 Socio-Cultural Trend Tracking Research Log In Required

Published on October 17, 2022

Runtime: 22:01

This presentation will focus on the changing drivers and behaviors of mainstream consumers around the intersection of brands and sustainable living. We’ll deep dive into adoption, motivators, and barriers through the lens of the Nine Sustainable Be... View More

Video

Leveraging Legacy to Drive Innovation In the Metaverse Log In Required

Published on October 17, 2022

Runtime: 1:11:59

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

Video

Translating ESG Reporting to Impact Reporting Log In Required

Published on October 17, 2022

Runtime: 1:02:17

ESG data reports attempt to capture critical indicators of a company’s non financial performance. Many investors believe that a company with poor ESG ratings is at greater risk of future financial problems than a company with similar financials tod... View More

Video

Navigating the noise; As practitioners, what should we make of recent criticism of ESG? Log In Required

Published on October 17, 2022

Runtime: 1:14:58

As sustainability-focused and -marketed investment funds have gained traction and influence in the market, a wave of criticism has followed, ranging from warranted constructive criticism to unfounded partisan talking points. In this session, we s... View More

Video

Brand Transformation Workshop Log In Required

Published on October 17, 2022

Runtime: 1:08:16

As more and more industries brace for the future, integrated sustainability has become a proven metric for organizations poised for the critical needs of their consumers and communities. However, the path toward Brand sustainability isn’t a linear ... View More

Article

Finance & Investment

Fair Targets for ESG Performance: An Introduction

Published on October 14, 2022

About a 5 minute read

To transform ESG reporting from a feel-good marketing exercise into a forward-looking financial assessment of a corporation’s environmental, social and business risk and an ESG-risk-aware capital-budgeting strategy, ESG targets need to reflect non-... View More

Article

Organizational Governance Organizational Governance

Cultivating Serendipity for Innovation, Impact and ‘Smart Luck’

Published on October 10, 2022

About a 5 minute read

Serendipity is about potentiality — it’s about connecting the dots. Once we look at the world less in terms of limitations and more in terms of opportunity, perceived liabilities can become assets; and a situation is reframed from one of passivit... View More

Article

New Metrics

Quantifying the Benefits of Women’s Empowerment: The Missing Metric for Game-Changing Climate Action

Published on September 28, 2022

About a 6 minute read

The W+ Standard is the first globally recognized framework that measures and monetizes women’s empowerment. Empower Co. is engaging with companies keen to cement their women’s-empowerment programs with robust data — and shift the mindset around... View More