In the face of environmental and social urgency, the role of organizations and brands has changed; having a purpose is no longer enough if it is not accompanied by a real impact. Through plenary sessions, roundtables, and workshops, we will discuss how many organizations are activating their purpose in a credible and real way, generating a measurable impact that moves them away from green washing or purpose washing. Join us in Madrid October 23-24, 2023!
In the face of environmental and social urgency, the role of organizations and brands has changed; having a purpose is no longer enough if it is not accompanied by a real impact. Through plenary sessions, roundtables, and workshops, we will discuss how many organizations are activating their purpose in a credible and real way, generating a measurable impact that moves them away from green washing or purpose washing. Join us in Madrid October 23-24, 2023!