Corporate Member Update

The Circular Economy:
Reducing Ocean Plastics at the Source

It was recently reported that a dead whale was found washed up on a beach in the Philippines with a total of 88 pounds of plastic products inside its body. While this is a record, it is unfortunately not surprising given that another whale was found dead in Spain in February filled with 64 pounds of trash, and last November another was found in Indonesia with 13 pounds of plastic in its body.

Brand Provided | By David Rachelson and Rubicon | Published 5 years ago | About a 2 minute read

In 2015 a report by the journal Science estimated that 5-13 million metric tons of plastic waste finds its way into our oceans every year. While this is mostly concentrated around China, Indonesia, and the Philippines, all of the world’s oceans fall victim to plastic ocean pollution, with the now-famous Great Pacific Garbage Patch, the largest accumulation of ocean plastic in the world, located between Hawaii and California.

This striking danger to marine wildlife, large and small, is going to get worse before it gets better if we don’t first address the fundamental issues surrounding the global economy’s continuing dependence on single-use plastics.

The Circular Economy

The circular economy looks to prevent depletion of finite natural resources out of the global economy, and instead better use the natural resources we’ve already extracted to extend their useful lives.

The ocean plastic crisis compels us to address fundamental problems in global waste and recycling practices, both at home and abroad. We must make systemic changes that incentivize material producers, product manufacturers, and recovery systems to abandon dependence on single-use plastics in favor of widespread adoption of circular solutions that create value from materials already in circulation, redirecting “waste” generated from the prevailing linear take-make-dispose model as inputs for new products.

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

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While recycling is one way to ensure that plastics are saved from finding their way into the ocean (recycling is arguably the most important element of the circular economy), reducing our need for these plastics in the first place is the number one thing we can do to dramatically decrease the number of plastic products harming our oceans and marine wildlife. Every time you refuse a plastic straw at your favorite fast-food restaurant, or purchase fruit and vegetables from a grocery store that doesn’t enclose their produce in an extra layer of plastic, you’re contributing to the circular economy.

Reducing ocean plastics at the source isn’t going to happen overnight, but here at Rubicon Global, we believe that when you reward companies that take a sustainable approach to business (and encourage those that don’t to change their ways), you are taking a powerful step in the direction toward a more circular, and sustainable, future.