Community Updates

New study by Stagwell’s The Harris Poll shows New Yorkers favor molecular recycling as solution to waste crisis

A recent survey conducted by Stagwell’s The Harris Poll shows that while the waste crisis is a top-tier environmental concern for New Yorkers, they don’t see a plastic ban as a viable solution.

By Eastman | Published 1 year ago | About a 0 minute read

Molecular recycling is an innovative recycling method that allows consumers to keep their essential plastic products, and 78% of New Yorkers say it is a positive solution to the plastic waste crisis.

The study, which surveyed 1,092 New Yorkers across different political parties and demographics, found that around 60% of respondents believe molecular recycling would alleviate the burden of recycling and contribute to a more sustainable lifestyle.

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Demystifying Molecular Recycling: Tackling Common Packaging Sustainability Challenges

As pressure grows for packaging to meet both sustainability and consumer expectations, companies are navigating a maze of material choices, infrastructure limitations and regulatory uncertainty. Join us on Tues, May 13, as Eastman's Saskia Hornivius shares insights drawn from her frequent conversations with brands and value chain partners on how to evaluate recycled content options and how molecular recycling can — and cannot — help companies meet circularity and performance goals.

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