SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!

#NewMetrics '15:
New Tools for Creating Positive Impact in Your Company's 401(k)

The divestment/investment movement calls on institutional, family, and individual investors to hold themselves accountable for the impacts of financial investments. By moving their money, individuals and institutions can revoke the license of fossil-fuel firms to operate, and doing so accelerates the transition of our global economy away from coal, oil, and gas to sun, wind, and water.

The divestment/investment movement calls on institutional, family, and individual investors to hold themselves accountable for the impacts of financial investments. By moving their money, individuals and institutions can revoke the license of fossil-fuel firms to operate, and doing so accelerates the transition of our global economy away from coal, oil, and gas to sun, wind, and water.

While ERISA (a federal law that regulates employee pensions and benefit plans) permits performance evaluation based on historical information, firms can (and sometimes do) choose to enhance traditional performance metrics with more comprehensive information. For example, a firm might choose to consider including funds in its 401(k) plan that meet financial as well as ESG (environmental, social, and governance) targets. ESG dimensions might include carbon intensity, Board diversity, or legal exposure.

According to Darya Allen-Attar of Morgan Stanley’s Institute for Sustainable Investing, myths that impact investing options are limited and returns must be sacrificed should be debunked. Indeed, studies show that impact investments has met and often exceeded the performance of comparable traditional investments. Morgan Stanley reports that sustainable equity mutual funds have demonstrated equal or better median returns and equal or lower volatility than traditional funds more than 50 percent of the time. Morgan Stanley also reports a positive relationship between corporate investment in sustainability, operational performance, and stock price.

That said, Allen-Attar reminded us that manager selection is crucial for sustainable and traditional investments alike. The fact is, including your 401(k) investments can become part of this crucial conversation.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information

Related Stories

First-of-Their-Kind Metrics Guide Supply Chain Transition to Safer Chemistry NEW METRICS
First-of-Their-Kind Metrics Guide Supply Chain Transition to Safer Chemistry
GSK, Kering Among Companies Setting Bar for Nature Strategies NEW METRICS
GSK, Kering Among Companies Setting Bar for Nature Strategies
Early Adopters Share Insights from Piloting Science-Based Targets for Nature NEW METRICS
Early Adopters Share Insights from Piloting Science-Based Targets for Nature