Press Release

Midwestern Pet Foods launches new Earthborn Holistic® VentureTM brand pet food line offering sustainable packaging utilizing Braskem's I'm Green Polyethylene

Braskem, the largest producer of biopolymers in the world, today announces that Midwestern Pet Foods, Inc. has launched its new Earthborn Holistic® VentureTM brand pet food line offering sustainable packaging produced by Peel Plastics Products Ltd., utilizing Braskem's I'm Green bio based Polyethylene (PE). Peel Plastics manufactures the new Earthborn Holistic® VentureTM pet food bags, utilizing Braskem's bio-based polyethylene, helping mitigate the carbon footprint associated with its packaging.

Published 7 years ago | About a 2 minute read

Jeff Nunn, Midwestern Pet Foods President, states, "We're excited to incorporate the PlantBag® in the all-new Earthborn Holistic® VentureTM line. In addition to underscoring Midwestern Pet Foods' commitment to sustainability, consumer response to our new PlantBag® has been overwhelmingly enthusiastic."

Braskem's I'm GreenTM Polyethylene (PE) is a bio-based resin made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane, that is a drop-in substitute for conventional oil-based polyethylene. Cultivation of sugarcane utilizes carbon dioxide (CO2) and releases oxygen (O2), which means I'm Green Polyethylene has a negative carbon footprint. The use of Braskem's I'm Green bio-based plastic in the production of one ton of Venture pet food packaging equates to 3.09 tons of CO2 captured from the atmosphere from a cradle to Braskem gate life cycle perspective.

Will Troost, Account Manager at Peel Plastics, stated, "Peel Plastics is very happy to partner with Midwestern Pet Foods, a long-standing customer, and Braskem as we focus on advanced solutions for sourcing renewable packaging materials. Peel Plastics continues to enable its clients to bring innovative new products to market by implementing cutting-edge technologies to incorporate the use of bio-based PE into their clients' packaging bags."

Gustavo Sergi, Renewables Director at Braskem, commented, "North America is gaining momentum in terms of its use of sustainable green PE. It is encouraging that North America is catching up to other regions of the world with visionary companies such as Midwestern Pet Foods and Peel Plastics taking the lead to a more sustainable consumer lifestyle. Stay tuned, you will only see more of these launches in the coming months and years."

For more information about I'm GreenTM Polyethylene (PE) bio-based resin please visit: http://www.braskem.com/site.aspx/plastic-green .