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Press Release
Swarovski reveals winners of project with Central Saint Martins' MA Biodesign course

Swarovski continues it's longstanding partnership with Central Saint Martins College of Art and Design, and announces project winners of MA Biodesign course.

The project challenged 34 first- and second-year students to develop innovative design solutions, systems, and products that provide answers to the complex crisis of material scarcity and ecosystems extinction. With support from Swarovski, the students created innovations framed around Swarovski’s sustainability strategy, focusing on its three planet-conscious pillars: waste and circularity, conscious materials, and greenhouse gas emissions.

The winning team - Christopher Bellamy, Pamela Pan and Paul Treichl, with the support of their second-years mentors Mathilde Wittock and Giulia Bartole - developed ‘Treasured Enchantments’ a product discovery experience, created and inspired by nature, which extends the magic of Swarovski from its jewelry to the packaging and the store. The proposal materialized two packaging solutions, ‘bio rock’ and ‘flower ceremony’, involving an integration of biofabrication techniques, mycelium-based composites, bacteria bio-mineralization, and bio-based iridescent CNC coatings. The circular design approach uses various waste streams and ensures the materials remain biodegradable. Through an ‘unboxing’ ceremony, the customer experiences the magic of nature, creating a long-lasting appreciation of the jewelry. 

Read full story here.


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