For every social media post with the hashtag #ArborDay during the week of Arbor Day, the Foundation will plant one tree, with Kimberly-Clark to match the total
During the week of the 150th Arbor Day celebration (April 22–29), the Arbor Day Foundation will plant one tree for each Instagram, Twitter, or Facebook post that uses the hashtag #ArborDay, up to 75,000 trees. In celebration of their own corresponding 150th anniversary, Foundation partner and global personal care company Kimberly-Clark will provide matching funds to bring the maximum total to 150,000 trees planted.
The social media campaign is designed to engage the public in learning, sharing, and celebrating trees and tree planting efforts that have a positive impact on the environment. The goal is to educate people on the benefits that trees provide to both forested ecosystems and local communities, and to raise awareness around how nature-based solutions like trees can help in the fight against climate change.
View the full press release here.