Design has proven its value to business, in category redefining products, services, killer apps and innovative business models. To succeed, serious expertise and talent is required. Social design is the application of design methodology to the creation of new markets and more creative, engaged cultures. This talk will argue that everyone needs to know it and be in it. Attend to learn about this new design, what it is, how it’s done, and who is making it work, brilliantly.