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Brand Finance

Brand Finance is tagged in 2 stories.
Greenhushing: World’s Biggest Brands Leaving Billions on the Table
Greenhushing: World’s Biggest Brands Leaving Billions on the Table

1 month ago - Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress.

Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

9 months ago - New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.