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Canon

Canon

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Dell’s ‘Closed-Loop’ Jewellery a Circular Economy Success, But a Drop in the Sustainability Bucket
Dell’s ‘Closed-Loop’ Jewellery a Circular Economy Success, But a Drop in the Sustainability Bucket

6 years ago - Earlier this year, tech giant Dell announced an innovative partnership with actress Nikki Reed’s jewellery company, Bayou with Love, which spawned a new line of fine jewellery made using recycled gold from the motherboards of end-of-life Dell computers. The juxtaposition of fine, intricate jewels with old computers has driven media interest and raised the issue and importance of sustainability within the tech sector. ‘The Circular Collection’ has been positioned as an example of circular economy success, but how deep does this move go?