JetBlue
Born at JFK in 1999, JetBlue is now a global, award-winning travel company.
How Corporate America Is Making Climate Change Action Politically Correct
As companies, including JetBlue, join the growing chorus of businesses calling for climate change action at the Paris Climate Conference (COP21), the real story is much bigger than the details of what each company pledges to change or which brands jo... View More
BlueBud: How JetBlue Is Helping 'the United Nations of Bread' Get Off the Ground
This summer, JetBlue announced New York City-based Hot Bread Kitchen — a social enterprise that builds lasting economic security for foreign-born and low-income women by introducing them to professional opportunities in the culinary industry - as t... View More
Farm-to-Air Fresh: JetBlue, TERRA Launch Blue Potato Farm at JFK Terminal 5
JetBlue Airways and TERRA® Real Vegetable Chips today revealed the T5 Farm – a blue potato farm and produce garden at Terminal 5 (T5) at New York’s John F. Kennedy International Airport. An experiment in ‘farm-to-air’ innovation, the farm wi... View More
First Round of Plenaries at #NewMetrics '15 Tackles ROI, Reporting, Multiple Capitals, Science-Based Goals
The main-stage program of New Metrics ’15 kicked off Wednesday with a simple, yet powerful reminder: This set of conversations is all about upside potential, smarter risk management and long-term resilience. Our focus this week — New Metrics — ... View More
ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability
In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring... View More
5 Evolving Reasons Every Business Should Care About #NewMetrics
If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications. ... View More
The Matter with Metrics: Measuring the ROI of Sustainability
JetBlue whitepaper: The Matter with Metrics - Measuring the ROI of Sustainability from Sustainable Brands ... View More
JetBlue Once Again to Offset Carbon Emissions For All Flights During Earth Month
This week, JetBlue Airways announced it is once again partnering with the Carbonfund.org Foundation to offset the carbon dioxide (CO2) and other greenhouse gases (CO2e) generated by all scheduled flights from April 1 to April 30, in honor of Earth Mo... View More
JetBlue's New Mentoring Program Helping Small, Responsible Food Companies Get Off the Ground
JetBlue Airways recently launched its first business mentoring program, called BlueBud (buddies + budding new companies), which will offer small and startup responsible food companies an opportunity to get their businesses off the ground (pun intende... View More
Report from JetBlue, Ocean Foundation Finds Direct Correlation Between Healthy Ecosystems, Increased Revenue
JetBlue has released a first-of-its-kind report correlating the long-term health of its bottom line with the long-term health of ecosystems, particularly the Caribbean. ... View More
