June 7-9: Learn How Brands are helping consumers lead more sustainable lives
JetBlue

Born at JFK in 1999, JetBlue is now a global, award-winning travel company.

JetBlue

JetBlue is tagged in 28 stories. Page 2 of 2.
Farm-to-Air Fresh: JetBlue, TERRA Launch Blue Potato Farm at JFK Terminal 5
Farm-to-Air Fresh: JetBlue, TERRA Launch Blue Potato Farm at JFK Terminal 5

6 years ago - JetBlue Airways and TERRA® Real Vegetable Chips today revealed the T5 Farm – a blue potato farm and produce garden at Terminal 5 (T5) at New York’s John F. Kennedy International Airport. An experiment in ‘farm-to-air’ innovation, the farm will promote New York agriculture and enhance the JetBlue customer experience with more green space.

First Round of Plenaries at #NewMetrics '15 Tackles ROI, Reporting, Multiple Capitals, Science-Based Goals
First Round of Plenaries at #NewMetrics '15 Tackles ROI, Reporting, Multiple Capitals, Science-Based Goals

6 years ago - The main-stage program of New Metrics ’15 kicked off Wednesday with a simple, yet powerful reminder: This set of conversations is all about upside potential, smarter risk management and long-term resilience. Our focus this week — New Metrics — are metrics that allow business leaders to quantify previously ignored ESG impacts, or capture entirely new forms of business value based on new opportunities along those dimensions.

ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability
ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability

6 years ago - In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring authentic sustainability programs and consumer messaging.I spoke with Nancy Elder, VP of Communications at JetBlue and co-author of the paper, about how to bake sustainability into business models and reap its multiple financial benefits.

5 Evolving Reasons Every Business Should Care About #NewMetrics
5 Evolving Reasons Every Business Should Care About #NewMetrics

6 years ago - If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications.

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The Matter with Metrics: Measuring the ROI of Sustainability
The Matter with Metrics: Measuring the ROI of Sustainability

6 years ago - JetBlue whitepaper: The Matter with Metrics - Measuring the ROI of Sustainability from Sustainable Brands

JetBlue Once Again to Offset Carbon Emissions For All Flights During Earth Month
JetBlue Once Again to Offset Carbon Emissions For All Flights During Earth Month

7 years ago - This week, JetBlue Airways announced it is once again partnering with the Carbonfund.org Foundation to offset the carbon dioxide (CO2) and other greenhouse gases (CO2e) generated by all scheduled flights from April 1 to April 30, in honor of Earth Month. Now in its eighth year, this partnership has allowed travelers to offset part of the carbon footprint from their flights by making a donation to support carbon-reduction projects. To date, JetBlue says it has purchased offsets totaling more than 350 million pounds (158,000 metric tons) of CO2 and CO2e emissions.

JetBlue's New Mentoring Program Helping Small, Responsible Food Companies Get Off the Ground
JetBlue's New Mentoring Program Helping Small, Responsible Food Companies Get Off the Ground

7 years ago - JetBlue Airways recently launched its first business mentoring program, called BlueBud (buddies + budding new companies), which will offer small and startup responsible food companies an opportunity to get their businesses off the ground (pun intended) and their products onboard commercial aircraft.BlueBud offers mentorship to small food companies that are creating unique and novel concepts, helping them to connect with a diverse group of customers and maintain responsible practices. Participants will get special access to JetBlue's business leaders, who will offer participants access to the airline's unique product development culture, as well as valuable industry insights.

Report from JetBlue, Ocean Foundation Finds Direct Correlation Between Healthy Ecosystems, Increased Revenue
Report from JetBlue, Ocean Foundation Finds Direct Correlation Between Healthy Ecosystems, Increased Revenue

7 years ago - On the heels of recent moves aimed at increasing its revenue that are likely to ruffle flyers’ feathers, JetBlue Airways has released a first-of-its-kind report correlating the health of its bottom line with the long-term health of ecosystems.Along with The Ocean Foundation (TOF) and A.T. Kearney, a leading global management consulting firm, JetBlue has released the results of their unique partnership and research focusing on the long-term health of the Caribbean's oceans and beaches, and a commitment to action developed with the Clinton Global Initiative (CGI).

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