5 years ago - Shortages of raw materials, lower crop quality, and less secure supply are just some of the challenges companies may face due to an emerging pollination deficit – and businesses are largely unaware of the risks, according to a new report by the Cambridge Conservation Initiative. Around three quarters of food crops depend on pollination, making pollinators worth up to $577 billion annually, of which half comes from wild pollinators. However, pollinator populations are declining rapidly, with more than a third of wild bee and butterfly species facing local extinction.