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Public Good

Public Good

Public Good is the industry leader in raising brand equity by engaging consumers in a brand’s purpose.

Public Good helps brands fuel action. Our AI-for-Good platform engages people in a company's purpose, creating brand ambassadors on behalf of today's leading brands. Public Good reaches people in a unique moment of motivation: when they are reading news about the topics that align with your purpose efforts (such as natural disasters, climate change, equality, and hunger.) Public Good Action Units empower people to get involved alongside the brand, and are served on America's top publisher sites including CNN, HuffPost and Vice.

Public Good is tagged in 5 assets.
Video
Next-Gen Materials Carving Paths to More Sustainable and/or Regenerative Products in a Variety of Industries

This session will provide an overview of a range of new materials that are promising to transform a variety of industries in the months and years to come. The intention is to go for a fairly deep dive into the credentials and potential of each of the... View More

Video
The Role of Eco-Labels in Consumer Decision-Making

Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to more informative packa... View More

Slides
The Role of Eco-Labels in Consumer Decision-Making

Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to more informative packa... View More

Video
AI, Sustainability and Behavior Change: Opportunities and Risks for Brands

The increasing adoption of Artificial Intelligence (AI) is transforming industries and reshaping the way we live and work. As promising as this new wave of the digital revolution can appear, integrating AI into companies' sustainability journeys and ... View More

Video
Leveraging Legacy to Drive Innovation In the Metaverse

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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