SB’25 San Diego, Saver Discount Deadline July 13!

Public Good

Public Good

Public Good is the industry leader in raising brand equity by engaging consumers in a brand’s purpose.

Public Good is the leading digital cause marketing platform. Our technology enables leading media companies and cause-focused brands to empower people to take action on the most important issues of the day. By leveraging machine learning, we're able to provide contextual, personalized recommendations for engagement and action. The result is that millions of people use Public Good to make the world a better place.

Public Good is tagged in 5 assets.
Video
Next-Gen Materials Carving Paths to More Sustainable and/or Regenerative Products in a Variety of Industries

This session will provide an overview of a range of new materials that are promising to transform a variety of industries in the months and years to come. The intention is to go for a fairly deep dive into the credentials and potential of each of the... View More

Video
The Role of Eco-Labels in Consumer Decision-Making

Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to more informative packa... View More

Slides
The Role of Eco-Labels in Consumer Decision-Making

Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to more informative packa... View More

Video
AI, Sustainability and Behavior Change: Opportunities and Risks for Brands

The increasing adoption of Artificial Intelligence (AI) is transforming industries and reshaping the way we live and work. As promising as this new wave of the digital revolution can appear, integrating AI into companies' sustainability journeys and ... View More

Video
Leveraging Legacy to Drive Innovation In the Metaverse

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
Webinar
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Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Webinar
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