The increasing adoption of Artificial Intelligence (AI) is transforming industries and reshaping the way we live and work. As promising as this new wave of the digital revolution can appear, integrating AI into companies' sustainability journeys and consumer engaging efforts is not without its challenges. Brands are faced with complex new pressures and decision-making along the way, often getting stuck or stalling due to lack of effective guidance and leadership on this front. In this session learn how AI can be an ally to brands for sustainability and consumer engagement purposes, and how various teams inside a typical company can prepare for a smooth integration.