SB'23 Brand-Led Culture Change

May 22-24, 2023

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Discover how the world’s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future. At Brand Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

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Content

Video

From Resistance to Buy-In: Three Science-Based Secrets for Making Change Stick Log In Required

Published on May 25, 2023

Runtime: 25:21

Traditionally, culture is understood to have three layers: the most visible layer - the artifacts; a partially visible layer - the behaviors; and a deep, often unseeable layer - our values and beliefs. Organizations often think that people don't move... View More

Video

Closing the Loop: How Brands are Driving Further Adoption of Recycling and Upcycling Log In Required

Published on May 24, 2023

Runtime: 59:10

Join Logitech, Cox Enterprises, and WM in a discussion among communication leaders about innovative recycling and upcycling programs they have implemented to take the lead on sustainability goals, drive recycling in communities, and integrate sustain... View More

Video

Lessons from Responding to Market Pressure and Negative Push Back Log In Required

Published on May 24, 2023

Runtime: 58:07

This fireside chat between Etienne White and Stephen Kill will delve deep into Nespresso's commitment to transparency and authenticity as they continue to navigate building the brand through constant scrutiny and market pressure. As consumers continu... View More

Video

Lessons from the Evolution of Personal Footprint Measurements Log In Required

Published on May 24, 2023

Runtime: 1:06:09

This session will summarize consumer insights gained by the providers of carbon, water and plastic footprint measurement tools for individuals. Join for lessons on the ways consumers interact with such tools, what they do with the output they get, an... View More

Video

How Internal Culture Drives Brand Authenticity Log In Required

Published on May 24, 2023

Runtime: 1:02:03

As a brand embarks on a purpose journey, internal culture can be a catalyst or a cumbrance. Yet brands often spend significantly more effort communicating externally than aligning internally. Hear from leaders of both B2B and B2C brands on the strate... View More

Video

From Passion to Purpose: How Brands Can Respond to Consumers' Love of the Outdoors Log In Required

Published on May 24, 2023

Runtime: 1:02:07

This session will explore the powerful connection between a love for the outdoors and the drive to create a more sustainable world. For brands that are rooted in the outdoor recreation industry, the goal may seem clear. But fostering a movement that ... View More

Video

The Role of Eco-Labels in Consumer Decision-Making Log In Required

Published on May 24, 2023

Runtime: 57:18

Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to more informative packa... View More

Slides

The Role of Eco-Labels in Consumer Decision-Making Log In Required

Published on May 24, 2023

Slides

How Internal Culture Drives Brand Authenticity Log In Required

Published on May 24, 2023

Video

Blazing New Trails for Brand Activism Log In Required

Published on May 24, 2023

Runtime: 19:40

Passion is at the core of purpose-driven work. The challenge is finding opportunities to mold our aspirations into a meaningful career. Clif Bar believes that fostering this energy inspires and motivates people to create change. Join Clif Bar’s hea... View More

Video

The Future of Impact Claims and What Customers Want Next Log In Required

Published on May 24, 2023

Runtime: 20:23

The awareness and call for action on sustainability and circularity with increasing pressure from consumers, regulators, and employees is only becoming more profound. The data is clear: consumers care about sustainability in an intersectional way - b... View More

Slides

The Future of Impact Claims and What Customers Want Next Log In Required

Published on May 24, 2023

Slides

Building Retail Partnerships to Reduce Plastic Waste Log In Required

Published on May 24, 2023

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Video

Building Retail Partnerships to Reduce Plastic Waste Log In Required

Published on May 24, 2023

Runtime: 19:00

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Slides

Ghosted by the American Dream: How young people's interpretation of the ideal is changing its very meaning Log In Required

Published on May 24, 2023

The “American Dream” has been core to the nation’s identity, in its truths and mistruths, since its early founding. It asserts that anyone, regardless of their birth, can achieve success in the United States through hard work and ingenuity. For... View More