SB'23 Brand-Led Culture Change

SB'23 Brand-Led Culture Change
May 22-24, 2023
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Discover how the world’s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future. At Brand Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

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Content

Slides
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
Navigating Complex Stakeholder Engagement: How Walmart Addresses a Wide Audience through Cross Functional Collaboration
Navigating Complex Stakeholder Engagement: How Walmart Addresses a Wide Audience through Cross Functional Collaboration
Published on May 22, 2023
Runtime: 1:22:44

On a company's journey to driving meaningful consumer behavior change, getting input, buy-in and consensus from different departments within the organization is key. Join a cross-functional team at Walmart in this workshop session to dig into all the... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 1:44:37

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 52:28

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 52:10

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
Leveling Up Culture Change: How Reward Systems and Gamification Can Drive Meaningful and Positive Behavioral Shifts
Leveling Up Culture Change: How Reward Systems and Gamification Can Drive Meaningful and Positive Behavioral Shifts
Published on May 22, 2023
Runtime: 40:28

Join Jenny Gottstein, the creator of Beat!That!Heat! and Alessandro Armillotta, CEO of AWorld, in this session unlocking the strategic power of games. This session will explore the powerful intersection of reward approaches, gamification, and culture... View More

Video
Leveling Up Culture Change: How Reward Systems and Gamification Can Drive Meaningful and Positive Behavioral Shifts
Leveling Up Culture Change: How Reward Systems and Gamification Can Drive Meaningful and Positive Behavioral Shifts
Published on May 22, 2023
Runtime: 53:23

Join Jenny Gottstein, the creator of Beat!That!Heat! and Alessandro Armillotta, CEO of AWorld, in this session unlocking the strategic power of games. This session will explore the powerful intersection of reward approaches, gamification, and culture... View More

Video
Leveling Up Culture Change: How Reward Systems and Gamification Can Drive Meaningful and Positive Behavioral Shifts
Leveling Up Culture Change: How Reward Systems and Gamification Can Drive Meaningful and Positive Behavioral Shifts
Published on May 22, 2023
Runtime: 1:33:50

Join Jenny Gottstein, the creator of Beat!That!Heat! and Alessandro Armillotta, CEO of AWorld, in this session unlocking the strategic power of games. This session will explore the powerful intersection of reward approaches, gamification, and culture... View More

Video
Content Creators for Good: A Brand Guide to Collaborating with Influencers
Content Creators for Good: A Brand Guide to Collaborating with Influencers
Published on May 22, 2023
Runtime: 53:12

Join content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop will cover op... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 11:56

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Content Creators for Good: A Brand Guide to Collaborating with Influencers
Content Creators for Good: A Brand Guide to Collaborating with Influencers
Published on May 22, 2023
Runtime: 20:42

Join content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop will cover op... View More

Slides
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 1:53:46

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 26:03

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 16:55

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More